Selling a Business in Winston

Owners in the Winston area sell to local buyers and to buyers from other markets. The area has 14,336 employer businesses, and 84% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Winston by the numbers

14,336

14,336

EMPLOYER BUSINESSES

84%

84%

SMALL EMPLOYER SHARE

56,933

56,933

BUSINESSES WITH NO EMPLOYEES

257,305

257,305

EMPLOYMENT

$14.5 billion

$14.5 billion

ANNUAL PAYROLL

5,817

5,817

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Winston compares

  • The Winston area ranks 4th of 15 North Carolina metro areas for employer businesses.

  • The number of employer businesses grew 6.1% between 2018 and 2023.

  • Manufacturing makes up 4% of employer businesses in Winston, compared with 3% in North Carolina.

  • 5,817 employer businesses here have 5 to 49 employees.

  • The Winston area ranks 4th of 15 North Carolina metro areas for employer businesses.

  • The number of employer businesses grew 6.1% between 2018 and 2023.

  • Manufacturing makes up 4% of employer businesses in Winston, compared with 3% in North Carolina.

  • 5,817 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 2,198 employer businesses

  • Construction: 1,692 employer businesses

  • Repair, personal care and other services: 1,592 employer businesses

  • Health care and social assistance: 1,353 employer businesses

  • Accommodation and food service: 1,344 employer businesses

The largest industries by number of employer businesses:

  • Retail: 2,198 employer businesses

  • Construction: 1,692 employer businesses

  • Repair, personal care and other services: 1,592 employer businesses

  • Health care and social assistance: 1,353 employer businesses

  • Accommodation and food service: 1,344 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Winston

We sell businesses in every one of these industries in Winston. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,902 related employer businesses in Winston.

  • General Contracting: 541 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 320 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 252 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 252 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Interior Finishing: 226 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Electrical: 165 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 149 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 75 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 74 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 58 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 19 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

1,298 related employer businesses in Winston.

Financial & Professional Services

903 related employer businesses in Winston.

Medical Practices

803 related employer businesses in Winston.

Retail Stores

786 related employer businesses in Winston.

Automotive & Boat

608 related employer businesses in Winston.

  • Auto Repair: 259 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 118 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 103 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 55 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 40 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 26 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Manufacturing

506 related employer businesses in Winston.

Logistics & Transportation

382 related employer businesses in Winston.

Gas Stations & Convenience

330 related employer businesses in Winston.

Wholesale & Distribution

325 related employer businesses in Winston.

Home Services

277 related employer businesses in Winston.

Pharmacies & Medical Supply

232 related employer businesses in Winston.

Technology & Media

198 related employer businesses in Winston.

Beauty & Personal Care

182 related employer businesses in Winston.

  • Hair Salons: 118 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 41 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 41 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 41 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 20 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Entertainment & Recreation

132 related employer businesses in Winston.

  • Bars & Pubs: 62 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 62 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 32 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 19 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 14 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Education & Childcare

130 related employer businesses in Winston.

  • Daycare Centers: 119 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

126 related employer businesses in Winston.

Hospitality & Travel

115 related employer businesses in Winston.

  • Hotels: 78 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 78 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 21 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 9 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Senior Care & Living

103 related employer businesses in Winston.

Energy & Utilities

100 related employer businesses in Winston.

Pet Services

78 related employer businesses in Winston.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Winston. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,902 related employer businesses in Winston.

  • General Contracting: 541 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 320 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 252 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 252 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Interior Finishing: 226 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Electrical: 165 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 149 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 75 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 74 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 58 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 19 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

1,298 related employer businesses in Winston.

Financial & Professional Services

903 related employer businesses in Winston.

Medical Practices

803 related employer businesses in Winston.

Retail Stores

786 related employer businesses in Winston.

Automotive & Boat

608 related employer businesses in Winston.

  • Auto Repair: 259 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 118 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 103 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 55 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 40 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 26 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Manufacturing

506 related employer businesses in Winston.

Logistics & Transportation

382 related employer businesses in Winston.

Gas Stations & Convenience

330 related employer businesses in Winston.

Wholesale & Distribution

325 related employer businesses in Winston.

Home Services

277 related employer businesses in Winston.

Pharmacies & Medical Supply

232 related employer businesses in Winston.

Technology & Media

198 related employer businesses in Winston.

Beauty & Personal Care

182 related employer businesses in Winston.

  • Hair Salons: 118 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 41 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 41 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 41 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 20 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Entertainment & Recreation

132 related employer businesses in Winston.

  • Bars & Pubs: 62 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 62 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 32 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 19 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 14 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Education & Childcare

130 related employer businesses in Winston.

  • Daycare Centers: 119 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

126 related employer businesses in Winston.

Hospitality & Travel

115 related employer businesses in Winston.

  • Hotels: 78 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 78 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 21 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 9 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Senior Care & Living

103 related employer businesses in Winston.

Energy & Utilities

100 related employer businesses in Winston.

Pet Services

78 related employer businesses in Winston.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Winston

Business Advisors of America works with owners who are selling a business in Winston. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Winston ask

How long does it take to sell a business in Winston?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Winston?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Winston

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article