Selling a Business in Watertown

Owners in the Watertown area sell to local buyers and to buyers from other markets. The area has 2,348 employer businesses, and 86% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Watertown by the numbers

2,348

2,348

EMPLOYER BUSINESSES

86%

86%

SMALL EMPLOYER SHARE

6,068

6,068

BUSINESSES WITH NO EMPLOYEES

28,622

28,622

EMPLOYMENT

$1.4 billion

$1.4 billion

ANNUAL PAYROLL

1,068

1,068

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Watertown compares

  • The Watertown area ranks 11th of 13 New York metro areas for employer businesses.

  • The number of employer businesses fell 3.6% between 2018 and 2023.

  • Retail makes up 18% of employer businesses in Watertown, compared with 13% in New York.

  • 1,068 employer businesses here have 5 to 49 employees.

  • The Watertown area ranks 11th of 13 New York metro areas for employer businesses.

  • The number of employer businesses fell 3.6% between 2018 and 2023.

  • Retail makes up 18% of employer businesses in Watertown, compared with 13% in New York.

  • 1,068 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 422 employer businesses

  • Accommodation and food service: 307 employer businesses

  • Construction: 264 employer businesses

  • Repair, personal care and other services: 255 employer businesses

  • Health care and social assistance: 255 employer businesses

The largest industries by number of employer businesses:

  • Retail: 422 employer businesses

  • Accommodation and food service: 307 employer businesses

  • Construction: 264 employer businesses

  • Repair, personal care and other services: 255 employer businesses

  • Health care and social assistance: 255 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Watertown

We sell businesses in every one of these industries in Watertown. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

280 related employer businesses in Watertown.

Construction & Engineering

266 related employer businesses in Watertown.

  • General Contracting: 101 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 35 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 33 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 27 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 27 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Foundation & Site Prep: 18 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 14 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Civil Engineering: 12 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Retail Stores

161 related employer businesses in Watertown.

Automotive & Boat

122 related employer businesses in Watertown.

  • Auto Repair: 31 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 28 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Marinas: 20 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Auto Parts: 16 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 14 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Car Washes: 6 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Medical Practices

113 related employer businesses in Watertown.

Financial & Professional Services

99 related employer businesses in Watertown.

Logistics & Transportation

60 related employer businesses in Watertown.

Gas Stations & Convenience

53 related employer businesses in Watertown.

Home Services

52 related employer businesses in Watertown.

Hospitality & Travel

47 related employer businesses in Watertown.

  • Hotels: 33 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 33 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Transportation Services: 7 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Manufacturing

41 related employer businesses in Watertown.

Entertainment & Recreation

39 related employer businesses in Watertown.

  • Bars & Pubs: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 18 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 10 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Outdoor Recreation: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Beauty & Personal Care

35 related employer businesses in Watertown.

  • Hair Salons: 15 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 10 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Nail Salons: 10 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Tattoo Shops: 10 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 10 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Wholesale & Distribution

28 related employer businesses in Watertown.

Pharmacies & Medical Supply

23 related employer businesses in Watertown.

Energy & Utilities

22 related employer businesses in Watertown.

Education & Childcare

21 related employer businesses in Watertown.

  • Daycare Centers: 21 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

14 related employer businesses in Watertown.

Technology & Media

11 related employer businesses in Watertown.

Pet Services

10 related employer businesses in Watertown.

Senior Care & Living

9 related employer businesses in Watertown.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Watertown. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

280 related employer businesses in Watertown.

Construction & Engineering

266 related employer businesses in Watertown.

  • General Contracting: 101 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 35 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 33 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 27 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 27 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Foundation & Site Prep: 18 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 14 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Civil Engineering: 12 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Retail Stores

161 related employer businesses in Watertown.

Automotive & Boat

122 related employer businesses in Watertown.

  • Auto Repair: 31 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 28 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Marinas: 20 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Auto Parts: 16 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 14 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Car Washes: 6 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Medical Practices

113 related employer businesses in Watertown.

Financial & Professional Services

99 related employer businesses in Watertown.

Logistics & Transportation

60 related employer businesses in Watertown.

Gas Stations & Convenience

53 related employer businesses in Watertown.

Home Services

52 related employer businesses in Watertown.

Hospitality & Travel

47 related employer businesses in Watertown.

  • Hotels: 33 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 33 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Transportation Services: 7 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Manufacturing

41 related employer businesses in Watertown.

Entertainment & Recreation

39 related employer businesses in Watertown.

  • Bars & Pubs: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 18 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 10 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Outdoor Recreation: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Beauty & Personal Care

35 related employer businesses in Watertown.

  • Hair Salons: 15 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 10 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Nail Salons: 10 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Tattoo Shops: 10 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 10 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Wholesale & Distribution

28 related employer businesses in Watertown.

Pharmacies & Medical Supply

23 related employer businesses in Watertown.

Energy & Utilities

22 related employer businesses in Watertown.

Education & Childcare

21 related employer businesses in Watertown.

  • Daycare Centers: 21 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

14 related employer businesses in Watertown.

Technology & Media

11 related employer businesses in Watertown.

Pet Services

10 related employer businesses in Watertown.

Senior Care & Living

9 related employer businesses in Watertown.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Watertown

Business Advisors of America works with owners who are selling a business in Watertown. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Watertown ask

How long does it take to sell a business in Watertown?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Watertown?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Watertown

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article