Selling a Business in Wausau
Owners in the Wausau area sell to local buyers and to buyers from other markets. The area has 3,436 employer businesses, and 82% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.
LOCAL SNAPSHOT
Wausau by the numbers
3,436
3,436
EMPLOYER BUSINESSES
82%
82%
SMALL EMPLOYER SHARE
8,963
8,963
BUSINESSES WITH NO EMPLOYEES
65,770
65,770
EMPLOYMENT
$3.8 billion
$3.8 billion
ANNUAL PAYROLL
1,604
1,604
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Wausau compares
The Wausau area ranks 9th of 13 Wisconsin metro areas for employer businesses.
The number of employer businesses grew 1.2% between 2018 and 2023.
Transportation and warehousing makes up 5% of employer businesses in Wausau, compared with 4% in Wisconsin.
1,604 employer businesses here have 5 to 49 employees.
The Wausau area ranks 9th of 13 Wisconsin metro areas for employer businesses.
The number of employer businesses grew 1.2% between 2018 and 2023.
Transportation and warehousing makes up 5% of employer businesses in Wausau, compared with 4% in Wisconsin.
1,604 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Health care and social assistance: 415 employer businesses
Retail: 414 employer businesses
Repair, personal care and other services: 377 employer businesses
Construction: 365 employer businesses
Accommodation and food service: 343 employer businesses
The largest industries by number of employer businesses:
Health care and social assistance: 415 employer businesses
Retail: 414 employer businesses
Repair, personal care and other services: 377 employer businesses
Construction: 365 employer businesses
Accommodation and food service: 343 employer businesses
What buyers look for
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
INDUSTRIES
What sells in Wausau
Health care and social assistance, retail, repair, personal care and other services, construction
Every kind of business we sell in Wausau
We sell businesses in every one of these industries in Wausau. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
388 related employer businesses in Wausau.
General Contracting: 103 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 54 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 54 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Landscaping: 49 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 46 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 46 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 35 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 16 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
260 related employer businesses in Wausau.
Full-Service Restaurants: 112 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 89 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 30 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 25 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Bakeries: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
231 related employer businesses in Wausau.
Primary & Family Care: 94 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 49 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 26 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 16 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 10 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Vision & Eye Care: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Urgent Care Clinics: 5 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Specialty Medicine: 3 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Financial & Professional Services
185 related employer businesses in Wausau.
Insurance Agencies: 69 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 36 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 34 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Accounting & Tax Practices: 30 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Private Lending: 16 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Manufacturing
177 related employer businesses in Wausau.
Metal Fabrication: 54 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Wood & Furniture Manufacturing: 44 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Food & Beverage Manufacturing: 25 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 20 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 16 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical & Chemical Manufacturing: 12 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 3 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Textile & Apparel Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Logistics & Transportation
167 related employer businesses in Wausau.
General Freight Trucking: 118 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 23 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Last-Mile & Courier: 10 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Freight Brokerage & 3PL: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Heavy Haul Transport: 4 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Commercial Moving: 4 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
NEMT & Passenger Transport: 3 employer businesses here. Typical sale multiple: 2.1x - 3.1x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Automotive & Boat
150 related employer businesses in Wausau.
Auto Repair: 59 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 31 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 29 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 21 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 6 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Retail Stores
146 related employer businesses in Wausau.
Hardware, Garden & Building: 40 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 28 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 26 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 19 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Sporting Goods & Firearms: 15 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Hobby, Toys & Gift Shops: 11 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Wholesale & Distribution
96 related employer businesses in Wausau.
Industrial & Construction Supply: 62 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 19 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Electronics, IT & Office Equipment Distribution: 10 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Entertainment & Recreation
92 related employer businesses in Wausau.
Bars & Pubs: 63 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 63 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 16 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 7 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Beauty & Personal Care
63 related employer businesses in Wausau.
Hair Salons: 40 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Nail Salons: 12 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Day Spas: 8 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Gas Stations & Convenience
48 related employer businesses in Wausau.
Gas Stations: 48 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Senior Care & Living
47 related employer businesses in Wausau.
Assisted Living Facilities: 29 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
Hospitality & Travel
44 related employer businesses in Wausau.
Hotels: 34 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 34 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 10 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Home Services
42 related employer businesses in Wausau.
Residential Cleaning: 27 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 27 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 15 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Education & Childcare
25 related employer businesses in Wausau.
Daycare Centers: 25 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
Pharmacies & Medical Supply
25 related employer businesses in Wausau.
Home Infusion: 10 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 9 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 9 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Technology & Media
24 related employer businesses in Wausau.
Creative Agencies: 10 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Digital Marketing Agencies: 8 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Software Companies (SaaS): 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
Real Estate Media: 3 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Health & Fitness
20 related employer businesses in Wausau.
Gyms & Health Clubs: 11 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 11 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 11 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 11 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 9 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Energy & Utilities
19 related employer businesses in Wausau.
Propane & Fuel Distribution: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Waste Management & Recycling: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Pet Services
13 related employer businesses in Wausau.
Pet Grooming & Spas: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
We sell businesses in every one of these industries in Wausau. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
388 related employer businesses in Wausau.
General Contracting: 103 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 54 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 54 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Landscaping: 49 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 46 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 46 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 35 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 16 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
260 related employer businesses in Wausau.
Full-Service Restaurants: 112 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 89 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 30 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 25 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Bakeries: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
231 related employer businesses in Wausau.
Primary & Family Care: 94 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 49 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 26 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 16 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 10 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Vision & Eye Care: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Urgent Care Clinics: 5 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Specialty Medicine: 3 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Financial & Professional Services
185 related employer businesses in Wausau.
Insurance Agencies: 69 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 36 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 34 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Accounting & Tax Practices: 30 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Private Lending: 16 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Manufacturing
177 related employer businesses in Wausau.
Metal Fabrication: 54 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Wood & Furniture Manufacturing: 44 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Food & Beverage Manufacturing: 25 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 20 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 16 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical & Chemical Manufacturing: 12 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 3 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Textile & Apparel Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Logistics & Transportation
167 related employer businesses in Wausau.
General Freight Trucking: 118 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 23 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Last-Mile & Courier: 10 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Freight Brokerage & 3PL: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Heavy Haul Transport: 4 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Commercial Moving: 4 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
NEMT & Passenger Transport: 3 employer businesses here. Typical sale multiple: 2.1x - 3.1x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Automotive & Boat
150 related employer businesses in Wausau.
Auto Repair: 59 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 31 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 29 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 21 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 6 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Retail Stores
146 related employer businesses in Wausau.
Hardware, Garden & Building: 40 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 28 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 26 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 19 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Sporting Goods & Firearms: 15 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Hobby, Toys & Gift Shops: 11 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Wholesale & Distribution
96 related employer businesses in Wausau.
Industrial & Construction Supply: 62 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 19 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Electronics, IT & Office Equipment Distribution: 10 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Entertainment & Recreation
92 related employer businesses in Wausau.
Bars & Pubs: 63 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 63 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 16 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 7 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Beauty & Personal Care
63 related employer businesses in Wausau.
Hair Salons: 40 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Nail Salons: 12 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Day Spas: 8 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Gas Stations & Convenience
48 related employer businesses in Wausau.
Gas Stations: 48 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Senior Care & Living
47 related employer businesses in Wausau.
Assisted Living Facilities: 29 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
Hospitality & Travel
44 related employer businesses in Wausau.
Hotels: 34 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 34 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 10 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Home Services
42 related employer businesses in Wausau.
Residential Cleaning: 27 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 27 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 15 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Education & Childcare
25 related employer businesses in Wausau.
Daycare Centers: 25 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
Pharmacies & Medical Supply
25 related employer businesses in Wausau.
Home Infusion: 10 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 9 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 9 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Technology & Media
24 related employer businesses in Wausau.
Creative Agencies: 10 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Digital Marketing Agencies: 8 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Software Companies (SaaS): 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
Real Estate Media: 3 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Health & Fitness
20 related employer businesses in Wausau.
Gyms & Health Clubs: 11 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 11 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 11 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 11 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 9 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Energy & Utilities
19 related employer businesses in Wausau.
Propane & Fuel Distribution: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Waste Management & Recycling: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Pet Services
13 related employer businesses in Wausau.
Pet Grooming & Spas: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
Counties in this metro area
Working with owners in Wausau
Business Advisors of America works with owners who are selling a business in Wausau. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Wausau ask
How long does it take to sell a business in Wausau?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Wausau?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Wausau
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article