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Urban Honolulu

Selling a Business in Urban Honolulu

Owners in the Urban Honolulu area sell to local buyers and to buyers from other markets. The area has 20,890 employer businesses, and 85% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Urban Honolulu by the numbers

20,890

20,890

EMPLOYER BUSINESSES

85%

85%

SMALL EMPLOYER SHARE

76,535

76,535

BUSINESSES WITH NO EMPLOYEES

331,937

331,937

EMPLOYMENT

$20.3 billion

$20.3 billion

ANNUAL PAYROLL

8,689

8,689

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Urban Honolulu compares

  • The number of employer businesses fell 3.3% between 2018 and 2023.

  • Wholesale makes up 5% of employer businesses in Urban Honolulu, compared with 4% in Hawaii.

  • 8,689 employer businesses here have 5 to 49 employees.

  • The number of employer businesses fell 3.3% between 2018 and 2023.

  • Wholesale makes up 5% of employer businesses in Urban Honolulu, compared with 4% in Hawaii.

  • 8,689 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 2,635 employer businesses

  • Accommodation and food service: 2,626 employer businesses

  • Health care and social assistance: 2,570 employer businesses

  • Professional and technical services: 2,379 employer businesses

  • Repair, personal care and other services: 2,347 employer businesses

The largest industries by number of employer businesses:

  • Retail: 2,635 employer businesses

  • Accommodation and food service: 2,626 employer businesses

  • Health care and social assistance: 2,570 employer businesses

  • Professional and technical services: 2,379 employer businesses

  • Repair, personal care and other services: 2,347 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Urban Honolulu

Retail, accommodation and food service, health care and social assistance, professional and technical services

Every kind of business we sell in Urban Honolulu

We sell businesses in every one of these industries in Urban Honolulu. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

2,446 related employer businesses in Urban Honolulu.

Construction & Engineering

1,914 related employer businesses in Urban Honolulu.

  • General Contracting: 580 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 276 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 249 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 249 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 234 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 228 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Landscaping: 155 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Roofing & Siding: 72 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 63 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Masonry: 25 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 24 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

1,659 related employer businesses in Urban Honolulu.

Retail Stores

1,403 related employer businesses in Urban Honolulu.

Financial & Professional Services

1,336 related employer businesses in Urban Honolulu.

Wholesale & Distribution

524 related employer businesses in Urban Honolulu.

Automotive & Boat

505 related employer businesses in Urban Honolulu.

  • Auto Repair: 170 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 98 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 78 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 77 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 44 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 27 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 6 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Boat Dealerships: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Home Services

492 related employer businesses in Urban Honolulu.

Beauty & Personal Care

451 related employer businesses in Urban Honolulu.

  • Hair Salons: 237 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 101 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 101 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 101 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 68 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 45 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Manufacturing

361 related employer businesses in Urban Honolulu.

Technology & Media

320 related employer businesses in Urban Honolulu.

Logistics & Transportation

299 related employer businesses in Urban Honolulu.

Gas Stations & Convenience

247 related employer businesses in Urban Honolulu.

Hospitality & Travel

240 related employer businesses in Urban Honolulu.

  • Hotels: 90 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 90 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Travel Agencies: 81 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Transportation Services: 69 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Entertainment & Recreation

229 related employer businesses in Urban Honolulu.

  • Bars & Pubs: 124 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 124 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 72 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 16 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 14 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Education & Childcare

223 related employer businesses in Urban Honolulu.

  • Daycare Centers: 171 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 52 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Pharmacies & Medical Supply

186 related employer businesses in Urban Honolulu.

Senior Care & Living

141 related employer businesses in Urban Honolulu.

Health & Fitness

99 related employer businesses in Urban Honolulu.

Energy & Utilities

91 related employer businesses in Urban Honolulu.

Pet Services

62 related employer businesses in Urban Honolulu.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Urban Honolulu. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

2,446 related employer businesses in Urban Honolulu.

Construction & Engineering

1,914 related employer businesses in Urban Honolulu.

  • General Contracting: 580 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 276 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 249 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 249 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 234 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 228 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Landscaping: 155 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Roofing & Siding: 72 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 63 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Masonry: 25 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 24 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

1,659 related employer businesses in Urban Honolulu.

Retail Stores

1,403 related employer businesses in Urban Honolulu.

Financial & Professional Services

1,336 related employer businesses in Urban Honolulu.

Wholesale & Distribution

524 related employer businesses in Urban Honolulu.

Automotive & Boat

505 related employer businesses in Urban Honolulu.

  • Auto Repair: 170 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 98 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 78 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 77 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 44 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 27 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 6 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Boat Dealerships: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Home Services

492 related employer businesses in Urban Honolulu.

Beauty & Personal Care

451 related employer businesses in Urban Honolulu.

  • Hair Salons: 237 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 101 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 101 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 101 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 68 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 45 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Manufacturing

361 related employer businesses in Urban Honolulu.

Technology & Media

320 related employer businesses in Urban Honolulu.

Logistics & Transportation

299 related employer businesses in Urban Honolulu.

Gas Stations & Convenience

247 related employer businesses in Urban Honolulu.

Hospitality & Travel

240 related employer businesses in Urban Honolulu.

  • Hotels: 90 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 90 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Travel Agencies: 81 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Transportation Services: 69 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Entertainment & Recreation

229 related employer businesses in Urban Honolulu.

  • Bars & Pubs: 124 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 124 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 72 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 16 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 14 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Education & Childcare

223 related employer businesses in Urban Honolulu.

  • Daycare Centers: 171 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 52 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Pharmacies & Medical Supply

186 related employer businesses in Urban Honolulu.

Senior Care & Living

141 related employer businesses in Urban Honolulu.

Health & Fitness

99 related employer businesses in Urban Honolulu.

Energy & Utilities

91 related employer businesses in Urban Honolulu.

Pet Services

62 related employer businesses in Urban Honolulu.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Urban Honolulu

Business Advisors of America works with owners who are selling a business in Urban Honolulu. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Urban Honolulu ask

How long does it take to sell a business in Urban Honolulu?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Urban Honolulu?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Urban Honolulu

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article