Selling a Business in Roanoke

Owners in the Roanoke area sell to local buyers and to buyers from other markets. The area has 8,368 employer businesses, and 84% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Roanoke by the numbers

8,368

8,368

EMPLOYER BUSINESSES

84%

84%

SMALL EMPLOYER SHARE

23,820

23,820

BUSINESSES WITH NO EMPLOYEES

143,093

143,093

EMPLOYMENT

$7.8 billion

$7.8 billion

ANNUAL PAYROLL

3,550

3,550

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Roanoke compares

  • The Roanoke area ranks 3rd of 9 Virginia metro areas for employer businesses.

  • The number of employer businesses grew 3.0% between 2018 and 2023.

  • Wholesale makes up 5% of employer businesses in Roanoke, compared with 3% in Virginia.

  • 3,550 employer businesses here have 5 to 49 employees.

  • The Roanoke area ranks 3rd of 9 Virginia metro areas for employer businesses.

  • The number of employer businesses grew 3.0% between 2018 and 2023.

  • Wholesale makes up 5% of employer businesses in Roanoke, compared with 3% in Virginia.

  • 3,550 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 1,186 employer businesses

  • Repair, personal care and other services: 1,024 employer businesses

  • Health care and social assistance: 997 employer businesses

  • Construction: 838 employer businesses

  • Professional and technical services: 753 employer businesses

The largest industries by number of employer businesses:

  • Retail: 1,186 employer businesses

  • Repair, personal care and other services: 1,024 employer businesses

  • Health care and social assistance: 997 employer businesses

  • Construction: 838 employer businesses

  • Professional and technical services: 753 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Roanoke

Retail, repair, personal care and other services, health care and social assistance, construction

Every kind of business we sell in Roanoke

We sell businesses in every one of these industries in Roanoke. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

880 related employer businesses in Roanoke.

  • General Contracting: 262 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 140 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 113 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 109 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 109 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Foundation & Site Prep: 66 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 65 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 57 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 31 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Restaurants & Food

627 related employer businesses in Roanoke.

Medical Practices

574 related employer businesses in Roanoke.

Financial & Professional Services

544 related employer businesses in Roanoke.

Retail Stores

443 related employer businesses in Roanoke.

Automotive & Boat

404 related employer businesses in Roanoke.

  • Auto Repair: 155 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 96 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 69 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 42 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 21 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 15 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Manufacturing

219 related employer businesses in Roanoke.

Logistics & Transportation

213 related employer businesses in Roanoke.

Gas Stations & Convenience

204 related employer businesses in Roanoke.

Wholesale & Distribution

191 related employer businesses in Roanoke.

Beauty & Personal Care

181 related employer businesses in Roanoke.

  • Hair Salons: 115 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 34 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 34 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 34 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 25 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 7 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

154 related employer businesses in Roanoke.

Pharmacies & Medical Supply

93 related employer businesses in Roanoke.

Technology & Media

88 related employer businesses in Roanoke.

Hospitality & Travel

87 related employer businesses in Roanoke.

  • Hotels: 69 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 69 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 11 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 4 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Senior Care & Living

86 related employer businesses in Roanoke.

Health & Fitness

71 related employer businesses in Roanoke.

Education & Childcare

70 related employer businesses in Roanoke.

  • Daycare Centers: 66 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Entertainment & Recreation

55 related employer businesses in Roanoke.

  • Outdoor Recreation: 26 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 11 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bars & Pubs: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 9 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Arcades & FECs: 5 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Energy & Utilities

40 related employer businesses in Roanoke.

Pet Services

34 related employer businesses in Roanoke.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Roanoke. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

880 related employer businesses in Roanoke.

  • General Contracting: 262 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 140 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 113 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 109 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 109 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Foundation & Site Prep: 66 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 65 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 57 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 31 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Restaurants & Food

627 related employer businesses in Roanoke.

Medical Practices

574 related employer businesses in Roanoke.

Financial & Professional Services

544 related employer businesses in Roanoke.

Retail Stores

443 related employer businesses in Roanoke.

Automotive & Boat

404 related employer businesses in Roanoke.

  • Auto Repair: 155 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 96 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 69 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 42 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 21 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 15 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Manufacturing

219 related employer businesses in Roanoke.

Logistics & Transportation

213 related employer businesses in Roanoke.

Gas Stations & Convenience

204 related employer businesses in Roanoke.

Wholesale & Distribution

191 related employer businesses in Roanoke.

Beauty & Personal Care

181 related employer businesses in Roanoke.

  • Hair Salons: 115 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 34 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 34 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 34 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 25 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 7 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

154 related employer businesses in Roanoke.

Pharmacies & Medical Supply

93 related employer businesses in Roanoke.

Technology & Media

88 related employer businesses in Roanoke.

Hospitality & Travel

87 related employer businesses in Roanoke.

  • Hotels: 69 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 69 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 11 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 4 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Senior Care & Living

86 related employer businesses in Roanoke.

Health & Fitness

71 related employer businesses in Roanoke.

Education & Childcare

70 related employer businesses in Roanoke.

  • Daycare Centers: 66 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Entertainment & Recreation

55 related employer businesses in Roanoke.

  • Outdoor Recreation: 26 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 11 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bars & Pubs: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 9 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Arcades & FECs: 5 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Energy & Utilities

40 related employer businesses in Roanoke.

Pet Services

34 related employer businesses in Roanoke.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Roanoke

Business Advisors of America works with owners who are selling a business in Roanoke. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Roanoke ask

How long does it take to sell a business in Roanoke?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Roanoke?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Roanoke

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article