Selling a Business in Eau Claire

Owners in the Eau Claire area sell to local buyers and to buyers from other markets. The area has 4,413 employer businesses, and 82% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Eau Claire by the numbers

4,413

4,413

EMPLOYER BUSINESSES

82%

82%

SMALL EMPLOYER SHARE

12,020

12,020

BUSINESSES WITH NO EMPLOYEES

74,880

74,880

EMPLOYMENT

$4.1 billion

$4.1 billion

ANNUAL PAYROLL

2,078

2,078

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Eau Claire compares

  • The Eau Claire area ranks 5th of 13 Wisconsin metro areas for employer businesses.

  • The number of employer businesses grew 4.3% between 2018 and 2023.

  • Health care and social assistance makes up 14% of employer businesses in Eau Claire, compared with 12% in Wisconsin.

  • 2,078 employer businesses here have 5 to 49 employees.

  • The Eau Claire area ranks 5th of 13 Wisconsin metro areas for employer businesses.

  • The number of employer businesses grew 4.3% between 2018 and 2023.

  • Health care and social assistance makes up 14% of employer businesses in Eau Claire, compared with 12% in Wisconsin.

  • 2,078 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 621 employer businesses

  • Retail: 584 employer businesses

  • Repair, personal care and other services: 471 employer businesses

  • Accommodation and food service: 471 employer businesses

  • Construction: 434 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 621 employer businesses

  • Retail: 584 employer businesses

  • Repair, personal care and other services: 471 employer businesses

  • Accommodation and food service: 471 employer businesses

  • Construction: 434 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Eau Claire

Health care and social assistance, retail, repair, personal care and other services, accommodation and food service

Every kind of business we sell in Eau Claire

We sell businesses in every one of these industries in Eau Claire. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

465 related employer businesses in Eau Claire.

  • General Contracting: 104 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 69 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 68 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 63 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 47 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Plumbing: 45 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 45 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Roofing & Siding: 27 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 23 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Carpentry & Framing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

317 related employer businesses in Eau Claire.

Financial & Professional Services

254 related employer businesses in Eau Claire.

Medical Practices

233 related employer businesses in Eau Claire.

Retail Stores

218 related employer businesses in Eau Claire.

Logistics & Transportation

193 related employer businesses in Eau Claire.

Manufacturing

186 related employer businesses in Eau Claire.

Automotive & Boat

181 related employer businesses in Eau Claire.

  • Auto Repair: 64 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 41 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 34 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 24 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 7 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 7 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Entertainment & Recreation

127 related employer businesses in Eau Claire.

  • Bars & Pubs: 101 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 101 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 14 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 8 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Senior Care & Living

90 related employer businesses in Eau Claire.

Gas Stations & Convenience

88 related employer businesses in Eau Claire.

Beauty & Personal Care

85 related employer businesses in Eau Claire.

  • Hair Salons: 52 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 17 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 17 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 17 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 12 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 4 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

81 related employer businesses in Eau Claire.

Wholesale & Distribution

79 related employer businesses in Eau Claire.

Hospitality & Travel

69 related employer businesses in Eau Claire.

  • Hotels: 39 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 39 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 19 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Travel Agencies: 5 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Education & Childcare

45 related employer businesses in Eau Claire.

  • Daycare Centers: 40 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

44 related employer businesses in Eau Claire.

Pharmacies & Medical Supply

42 related employer businesses in Eau Claire.

Technology & Media

34 related employer businesses in Eau Claire.

Energy & Utilities

25 related employer businesses in Eau Claire.

Pet Services

24 related employer businesses in Eau Claire.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Eau Claire. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

465 related employer businesses in Eau Claire.

  • General Contracting: 104 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 69 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 68 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 63 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 47 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Plumbing: 45 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 45 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Roofing & Siding: 27 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 23 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Carpentry & Framing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

317 related employer businesses in Eau Claire.

Financial & Professional Services

254 related employer businesses in Eau Claire.

Medical Practices

233 related employer businesses in Eau Claire.

Retail Stores

218 related employer businesses in Eau Claire.

Logistics & Transportation

193 related employer businesses in Eau Claire.

Manufacturing

186 related employer businesses in Eau Claire.

Automotive & Boat

181 related employer businesses in Eau Claire.

  • Auto Repair: 64 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 41 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 34 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 24 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 7 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 7 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Entertainment & Recreation

127 related employer businesses in Eau Claire.

  • Bars & Pubs: 101 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 101 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 14 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 8 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Senior Care & Living

90 related employer businesses in Eau Claire.

Gas Stations & Convenience

88 related employer businesses in Eau Claire.

Beauty & Personal Care

85 related employer businesses in Eau Claire.

  • Hair Salons: 52 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 17 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 17 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 17 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 12 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 4 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

81 related employer businesses in Eau Claire.

Wholesale & Distribution

79 related employer businesses in Eau Claire.

Hospitality & Travel

69 related employer businesses in Eau Claire.

  • Hotels: 39 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 39 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 19 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Travel Agencies: 5 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Education & Childcare

45 related employer businesses in Eau Claire.

  • Daycare Centers: 40 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

44 related employer businesses in Eau Claire.

Pharmacies & Medical Supply

42 related employer businesses in Eau Claire.

Technology & Media

34 related employer businesses in Eau Claire.

Energy & Utilities

25 related employer businesses in Eau Claire.

Pet Services

24 related employer businesses in Eau Claire.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Eau Claire

Business Advisors of America works with owners who are selling a business in Eau Claire. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Eau Claire ask

How long does it take to sell a business in Eau Claire?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Eau Claire?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Eau Claire

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article