Selling a Business in Harrisonburg
Owners in the Harrisonburg area sell to local buyers and to buyers from other markets. The area has 3,343 employer businesses, and 85% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.
LOCAL SNAPSHOT
Harrisonburg by the numbers
3,343
3,343
EMPLOYER BUSINESSES
85%
85%
SMALL EMPLOYER SHARE
11,187
11,187
BUSINESSES WITH NO EMPLOYEES
55,895
55,895
EMPLOYMENT
$2.8 billion
$2.8 billion
ANNUAL PAYROLL
1,496
1,496
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Harrisonburg compares
The Harrisonburg area ranks 8th of 9 Virginia metro areas for employer businesses.
The number of employer businesses grew 7.4% between 2018 and 2023.
Transportation and warehousing makes up 5% of employer businesses in Harrisonburg, compared with 3% in Virginia.
1,496 employer businesses here have 5 to 49 employees.
The Harrisonburg area ranks 8th of 9 Virginia metro areas for employer businesses.
The number of employer businesses grew 7.4% between 2018 and 2023.
Transportation and warehousing makes up 5% of employer businesses in Harrisonburg, compared with 3% in Virginia.
1,496 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 531 employer businesses
Repair, personal care and other services: 447 employer businesses
Construction: 422 employer businesses
Health care and social assistance: 344 employer businesses
Accommodation and food service: 323 employer businesses
The largest industries by number of employer businesses:
Retail: 531 employer businesses
Repair, personal care and other services: 447 employer businesses
Construction: 422 employer businesses
Health care and social assistance: 344 employer businesses
Accommodation and food service: 323 employer businesses
What buyers look for
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
INDUSTRIES
What sells in Harrisonburg
Retail, repair, personal care and other services, construction, health care and social assistance
Every kind of business we sell in Harrisonburg
We sell businesses in every one of these industries in Harrisonburg. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
423 related employer businesses in Harrisonburg.
General Contracting: 139 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 50 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 48 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 44 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Plumbing: 43 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 43 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 34 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Roofing & Siding: 28 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 15 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Carpentry & Framing: 12 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Masonry: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Restaurants & Food
304 related employer businesses in Harrisonburg.
Full-Service Restaurants: 117 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 108 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 39 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 30 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 10 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
219 related employer businesses in Harrisonburg.
Primary & Family Care: 74 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 55 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 30 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 13 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Vision & Eye Care: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Urgent Care Clinics: 6 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Automotive & Boat
186 related employer businesses in Harrisonburg.
Auto Repair: 74 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 38 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Auto Parts: 37 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 14 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 14 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Towing & Repo: 9 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Retail Stores
186 related employer businesses in Harrisonburg.
Hardware, Garden & Building: 45 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 43 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 32 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 27 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 22 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 9 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Financial & Professional Services
174 related employer businesses in Harrisonburg.
Accounting & Tax Practices: 42 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 40 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 40 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 35 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 13 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Mortgage Brokerages: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Logistics & Transportation
154 related employer businesses in Harrisonburg.
General Freight Trucking: 118 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 23 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Heavy Haul Transport: 9 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Freight Brokerage & 3PL: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Manufacturing
109 related employer businesses in Harrisonburg.
Food & Beverage Manufacturing: 37 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 19 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 17 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Printing & Plastics: 12 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 10 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical & Chemical Manufacturing: 7 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 4 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Textile & Apparel Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Gas Stations & Convenience
80 related employer businesses in Harrisonburg.
Gas Stations: 46 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Convenience Stores: 34 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Beauty & Personal Care
67 related employer businesses in Harrisonburg.
Hair Salons: 25 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 22 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 22 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 22 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Nail Salons: 15 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Barber Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Home Services
65 related employer businesses in Harrisonburg.
Residential Cleaning: 32 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 32 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Pest Control: 6 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Security Systems: 3 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Wholesale & Distribution
59 related employer businesses in Harrisonburg.
Industrial & Construction Supply: 40 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Electronics, IT & Office Equipment Distribution: 7 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Hospitality & Travel
40 related employer businesses in Harrisonburg.
Hotels: 28 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 28 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 5 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Travel Agencies: 4 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Campgrounds & RV Parks: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Pharmacies & Medical Supply
33 related employer businesses in Harrisonburg.
Compounding Pharmacies: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 14 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 13 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Education & Childcare
23 related employer businesses in Harrisonburg.
Daycare Centers: 23 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
Health & Fitness
22 related employer businesses in Harrisonburg.
Gyms & Health Clubs: 15 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 15 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 15 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 15 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 7 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Technology & Media
17 related employer businesses in Harrisonburg.
Digital Marketing Agencies: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 5 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Real Estate Media: 4 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Media, Film & Studio Production: 3 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Pet Services
14 related employer businesses in Harrisonburg.
Pet Grooming & Spas: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 5 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
Energy & Utilities
12 related employer businesses in Harrisonburg.
Waste Management & Recycling: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Entertainment & Recreation
12 related employer businesses in Harrisonburg.
Outdoor Recreation: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Senior Care & Living
10 related employer businesses in Harrisonburg.
Non-Medical Home Care: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
We sell businesses in every one of these industries in Harrisonburg. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
423 related employer businesses in Harrisonburg.
General Contracting: 139 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 50 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 48 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 44 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Plumbing: 43 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 43 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 34 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Roofing & Siding: 28 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 15 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Carpentry & Framing: 12 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Masonry: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Restaurants & Food
304 related employer businesses in Harrisonburg.
Full-Service Restaurants: 117 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 108 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 39 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 30 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 10 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
219 related employer businesses in Harrisonburg.
Primary & Family Care: 74 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 55 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 30 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 13 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Vision & Eye Care: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Urgent Care Clinics: 6 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Automotive & Boat
186 related employer businesses in Harrisonburg.
Auto Repair: 74 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 38 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Auto Parts: 37 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 14 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 14 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Towing & Repo: 9 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Retail Stores
186 related employer businesses in Harrisonburg.
Hardware, Garden & Building: 45 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 43 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 32 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 27 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 22 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 9 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Financial & Professional Services
174 related employer businesses in Harrisonburg.
Accounting & Tax Practices: 42 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 40 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 40 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 35 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 13 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Mortgage Brokerages: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Logistics & Transportation
154 related employer businesses in Harrisonburg.
General Freight Trucking: 118 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 23 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Heavy Haul Transport: 9 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Freight Brokerage & 3PL: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Manufacturing
109 related employer businesses in Harrisonburg.
Food & Beverage Manufacturing: 37 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 19 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 17 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Printing & Plastics: 12 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 10 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical & Chemical Manufacturing: 7 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 4 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Textile & Apparel Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Gas Stations & Convenience
80 related employer businesses in Harrisonburg.
Gas Stations: 46 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Convenience Stores: 34 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Beauty & Personal Care
67 related employer businesses in Harrisonburg.
Hair Salons: 25 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 22 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 22 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 22 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Nail Salons: 15 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Barber Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Home Services
65 related employer businesses in Harrisonburg.
Residential Cleaning: 32 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 32 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Pest Control: 6 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Security Systems: 3 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Wholesale & Distribution
59 related employer businesses in Harrisonburg.
Industrial & Construction Supply: 40 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Electronics, IT & Office Equipment Distribution: 7 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Hospitality & Travel
40 related employer businesses in Harrisonburg.
Hotels: 28 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 28 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 5 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Travel Agencies: 4 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Campgrounds & RV Parks: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Pharmacies & Medical Supply
33 related employer businesses in Harrisonburg.
Compounding Pharmacies: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 14 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 13 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Education & Childcare
23 related employer businesses in Harrisonburg.
Daycare Centers: 23 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
Health & Fitness
22 related employer businesses in Harrisonburg.
Gyms & Health Clubs: 15 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 15 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 15 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 15 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 7 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Technology & Media
17 related employer businesses in Harrisonburg.
Digital Marketing Agencies: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 5 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Real Estate Media: 4 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Media, Film & Studio Production: 3 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Pet Services
14 related employer businesses in Harrisonburg.
Pet Grooming & Spas: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 5 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
Energy & Utilities
12 related employer businesses in Harrisonburg.
Waste Management & Recycling: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Entertainment & Recreation
12 related employer businesses in Harrisonburg.
Outdoor Recreation: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Senior Care & Living
10 related employer businesses in Harrisonburg.
Non-Medical Home Care: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
Counties in this metro area
Working with owners in Harrisonburg
Business Advisors of America works with owners who are selling a business in Harrisonburg. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Harrisonburg ask
How long does it take to sell a business in Harrisonburg?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Harrisonburg?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Harrisonburg

October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article

October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article

March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article

March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article

February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article

February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article