Selling a Business in Rochester
Owners in the Rochester area sell to local buyers and to buyers from other markets. The area has 23,916 employer businesses, and 84% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.
LOCAL SNAPSHOT
Rochester by the numbers
23,916
23,916
EMPLOYER BUSINESSES
84%
84%
SMALL EMPLOYER SHARE
74,612
74,612
BUSINESSES WITH NO EMPLOYEES
436,732
436,732
EMPLOYMENT
$24.7 billion
$24.7 billion
ANNUAL PAYROLL
10,071
10,071
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Rochester compares
The Rochester area ranks 3rd of 13 New York metro areas for employer businesses.
The number of employer businesses fell 1.0% between 2018 and 2023.
Manufacturing makes up 5% of employer businesses in Rochester, compared with 3% in New York.
10,071 employer businesses here have 5 to 49 employees.
The Rochester area ranks 3rd of 13 New York metro areas for employer businesses.
The number of employer businesses fell 1.0% between 2018 and 2023.
Manufacturing makes up 5% of employer businesses in Rochester, compared with 3% in New York.
10,071 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 3,224 employer businesses
Health care and social assistance: 2,608 employer businesses
Construction: 2,573 employer businesses
Repair, personal care and other services: 2,483 employer businesses
Accommodation and food service: 2,414 employer businesses
The largest industries by number of employer businesses:
Retail: 3,224 employer businesses
Health care and social assistance: 2,608 employer businesses
Construction: 2,573 employer businesses
Repair, personal care and other services: 2,483 employer businesses
Accommodation and food service: 2,414 employer businesses
What buyers look for
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
INDUSTRIES
What sells in Rochester
Retail, health care and social assistance, construction, repair, personal care and other services
Every kind of business we sell in Rochester
We sell businesses in every one of these industries in Rochester. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
2,916 related employer businesses in Rochester.
General Contracting: 849 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 471 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 450 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 286 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 286 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 224 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 169 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Foundation & Site Prep: 144 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Roofing & Siding: 131 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 122 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 49 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 21 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
2,297 related employer businesses in Rochester.
Quick-Service & Fast Food: 852 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Full-Service Restaurants: 802 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Coffee Shops: 264 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 211 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 137 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Bakeries: 31 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
1,277 related employer businesses in Rochester.
Dental Practices: 374 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Primary & Family Care: 299 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Mental & Behavioral Health: 157 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 132 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 109 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 63 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Medical Labs & Imaging: 60 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Vision & Eye Care: 43 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Specialty Medicine: 28 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Urgent Care Clinics: 12 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Financial & Professional Services
1,209 related employer businesses in Rochester.
Insurance Agencies: 345 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 306 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 262 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 262 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 22 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Mortgage Brokerages: 12 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Retail Stores
1,199 related employer businesses in Rochester.
Fashion, Apparel & Jewelry: 345 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 250 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hardware, Garden & Building: 241 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 142 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 90 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 75 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Sporting Goods & Firearms: 56 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Automotive & Boat
938 related employer businesses in Rochester.
Auto Repair: 389 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 185 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Auto Parts: 155 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 89 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 59 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Marinas: 24 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.
Towing & Repo: 19 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Boat Dealerships: 18 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Manufacturing
906 related employer businesses in Rochester.
Metal Fabrication: 295 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 177 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 139 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Electronics & Tech Manufacturing: 90 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Wood & Furniture Manufacturing: 69 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Medical & Chemical Manufacturing: 62 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Construction Materials Manufacturing: 49 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Textile & Apparel Manufacturing: 25 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Logistics & Transportation
584 related employer businesses in Rochester.
General Freight Trucking: 327 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 65 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Last-Mile & Courier: 61 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
NEMT & Passenger Transport: 55 employer businesses here. Typical sale multiple: 2.1x - 3.1x SDE.
Freight Brokerage & 3PL: 38 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Heavy Haul Transport: 19 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Commercial Moving: 19 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Home Services
565 related employer businesses in Rochester.
Residential Cleaning: 261 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 261 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 241 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Pest Control: 35 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Security Systems: 28 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Beauty & Personal Care
561 related employer businesses in Rochester.
Hair Salons: 283 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Nail Salons: 169 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Day Spas: 95 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 95 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 95 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Barber Shops: 14 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Wholesale & Distribution
543 related employer businesses in Rochester.
Industrial & Construction Supply: 238 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Electronics, IT & Office Equipment Distribution: 135 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Food & Beverage Distribution: 86 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 34 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Packaging, Paper & JanSan Distribution: 23 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Consumer Goods & Apparel Distribution: 16 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Medical, Dental & Pharmaceutical Distribution: 11 employer businesses here. Typical sale multiple: 3.5x - 4.5x EBITDA.
Gas Stations & Convenience
456 related employer businesses in Rochester.
Gas Stations: 311 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Convenience Stores: 145 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Entertainment & Recreation
342 related employer businesses in Rochester.
Bars & Pubs: 170 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 170 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 84 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 59 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 23 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Arcades & FECs: 6 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Technology & Media
332 related employer businesses in Rochester.
Digital Marketing Agencies: 122 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 69 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Software Companies (SaaS): 48 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
Real Estate Media: 48 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Media, Film & Studio Production: 45 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Education & Childcare
294 related employer businesses in Rochester.
Daycare Centers: 273 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Tutoring Centers: 21 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
Pharmacies & Medical Supply
260 related employer businesses in Rochester.
Compounding Pharmacies: 113 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 113 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 63 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 45 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Durable Medical Equipment (DME): 39 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Hospitality & Travel
258 related employer businesses in Rochester.
Transportation Services: 112 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Hotels: 101 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 101 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Travel Agencies: 21 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Campgrounds & RV Parks: 17 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Bed & Breakfasts / Inns: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Health & Fitness
185 related employer businesses in Rochester.
Gyms & Health Clubs: 126 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 126 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 126 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 126 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 59 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Senior Care & Living
174 related employer businesses in Rochester.
Non-Medical Home Care: 109 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 54 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Senior Living Communities: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
Energy & Utilities
129 related employer businesses in Rochester.
Waste Management & Recycling: 68 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 32 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 29 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Pet Services
121 related employer businesses in Rochester.
Pet Grooming & Spas: 84 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 84 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 37 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
We sell businesses in every one of these industries in Rochester. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
2,916 related employer businesses in Rochester.
General Contracting: 849 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 471 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 450 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 286 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 286 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 224 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 169 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Foundation & Site Prep: 144 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Roofing & Siding: 131 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 122 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 49 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 21 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
2,297 related employer businesses in Rochester.
Quick-Service & Fast Food: 852 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Full-Service Restaurants: 802 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Coffee Shops: 264 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 211 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 137 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Bakeries: 31 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
1,277 related employer businesses in Rochester.
Dental Practices: 374 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Primary & Family Care: 299 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Mental & Behavioral Health: 157 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 132 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 109 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 63 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Medical Labs & Imaging: 60 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Vision & Eye Care: 43 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Specialty Medicine: 28 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Urgent Care Clinics: 12 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Financial & Professional Services
1,209 related employer businesses in Rochester.
Insurance Agencies: 345 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 306 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 262 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 262 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 22 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Mortgage Brokerages: 12 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Retail Stores
1,199 related employer businesses in Rochester.
Fashion, Apparel & Jewelry: 345 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 250 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hardware, Garden & Building: 241 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 142 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 90 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 75 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Sporting Goods & Firearms: 56 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Automotive & Boat
938 related employer businesses in Rochester.
Auto Repair: 389 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 185 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Auto Parts: 155 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 89 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 59 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Marinas: 24 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.
Towing & Repo: 19 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Boat Dealerships: 18 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Manufacturing
906 related employer businesses in Rochester.
Metal Fabrication: 295 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 177 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 139 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Electronics & Tech Manufacturing: 90 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Wood & Furniture Manufacturing: 69 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Medical & Chemical Manufacturing: 62 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Construction Materials Manufacturing: 49 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Textile & Apparel Manufacturing: 25 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Logistics & Transportation
584 related employer businesses in Rochester.
General Freight Trucking: 327 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 65 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Last-Mile & Courier: 61 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
NEMT & Passenger Transport: 55 employer businesses here. Typical sale multiple: 2.1x - 3.1x SDE.
Freight Brokerage & 3PL: 38 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Heavy Haul Transport: 19 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Commercial Moving: 19 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Home Services
565 related employer businesses in Rochester.
Residential Cleaning: 261 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 261 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 241 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Pest Control: 35 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Security Systems: 28 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Beauty & Personal Care
561 related employer businesses in Rochester.
Hair Salons: 283 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Nail Salons: 169 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Day Spas: 95 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 95 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 95 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Barber Shops: 14 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Wholesale & Distribution
543 related employer businesses in Rochester.
Industrial & Construction Supply: 238 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Electronics, IT & Office Equipment Distribution: 135 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Food & Beverage Distribution: 86 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 34 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Packaging, Paper & JanSan Distribution: 23 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Consumer Goods & Apparel Distribution: 16 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Medical, Dental & Pharmaceutical Distribution: 11 employer businesses here. Typical sale multiple: 3.5x - 4.5x EBITDA.
Gas Stations & Convenience
456 related employer businesses in Rochester.
Gas Stations: 311 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Convenience Stores: 145 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Entertainment & Recreation
342 related employer businesses in Rochester.
Bars & Pubs: 170 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 170 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 84 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 59 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 23 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Arcades & FECs: 6 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Technology & Media
332 related employer businesses in Rochester.
Digital Marketing Agencies: 122 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 69 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Software Companies (SaaS): 48 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
Real Estate Media: 48 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Media, Film & Studio Production: 45 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Education & Childcare
294 related employer businesses in Rochester.
Daycare Centers: 273 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Tutoring Centers: 21 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
Pharmacies & Medical Supply
260 related employer businesses in Rochester.
Compounding Pharmacies: 113 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 113 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 63 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 45 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Durable Medical Equipment (DME): 39 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Hospitality & Travel
258 related employer businesses in Rochester.
Transportation Services: 112 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Hotels: 101 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 101 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Travel Agencies: 21 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Campgrounds & RV Parks: 17 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Bed & Breakfasts / Inns: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Health & Fitness
185 related employer businesses in Rochester.
Gyms & Health Clubs: 126 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 126 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 126 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 126 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 59 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Senior Care & Living
174 related employer businesses in Rochester.
Non-Medical Home Care: 109 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 54 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Senior Living Communities: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
Energy & Utilities
129 related employer businesses in Rochester.
Waste Management & Recycling: 68 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 32 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 29 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Pet Services
121 related employer businesses in Rochester.
Pet Grooming & Spas: 84 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 84 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 37 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
Counties in this metro area
Working with owners in Rochester
Business Advisors of America works with owners who are selling a business in Rochester. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Rochester ask
How long does it take to sell a business in Rochester?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Rochester?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Rochester
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article