Selling a Business in Baton Rouge

Owners in the Baton Rouge area sell to local buyers and to buyers from other markets. The area has 19,589 employer businesses, and 83% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Baton Rouge by the numbers

19,589

19,589

EMPLOYER BUSINESSES

83%

83%

SMALL EMPLOYER SHARE

84,451

84,451

BUSINESSES WITH NO EMPLOYEES

351,260

351,260

EMPLOYMENT

$21.5 billion

$21.5 billion

ANNUAL PAYROLL

8,628

8,628

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Baton Rouge compares

  • The Baton Rouge area ranks 2nd of 10 Louisiana metro areas for employer businesses.

  • The number of employer businesses grew 5.0% between 2018 and 2023.

  • Construction makes up 9% of employer businesses in Baton Rouge, compared with 8% in Louisiana.

  • 8,628 employer businesses here have 5 to 49 employees.

  • The Baton Rouge area ranks 2nd of 10 Louisiana metro areas for employer businesses.

  • The number of employer businesses grew 5.0% between 2018 and 2023.

  • Construction makes up 9% of employer businesses in Baton Rouge, compared with 8% in Louisiana.

  • 8,628 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 2,807 employer businesses

  • Professional and technical services: 2,443 employer businesses

  • Health care and social assistance: 2,121 employer businesses

  • Repair, personal care and other services: 1,961 employer businesses

  • Accommodation and food service: 1,881 employer businesses

The largest industries by number of employer businesses:

  • Retail: 2,807 employer businesses

  • Professional and technical services: 2,443 employer businesses

  • Health care and social assistance: 2,121 employer businesses

  • Repair, personal care and other services: 1,961 employer businesses

  • Accommodation and food service: 1,881 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Baton Rouge

We sell businesses in every one of these industries in Baton Rouge. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,964 related employer businesses in Baton Rouge.

  • General Contracting: 518 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Civil Engineering: 307 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 282 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 282 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 204 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 195 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 193 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 107 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 86 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Remediation & Restoration: 36 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Masonry: 25 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 11 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Restaurants & Food

1,645 related employer businesses in Baton Rouge.

Financial & Professional Services

1,370 related employer businesses in Baton Rouge.

Medical Practices

1,281 related employer businesses in Baton Rouge.

Retail Stores

1,138 related employer businesses in Baton Rouge.

Automotive & Boat

632 related employer businesses in Baton Rouge.

  • Auto Repair: 232 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 135 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 95 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 90 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 41 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 26 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Gas Stations & Convenience

520 related employer businesses in Baton Rouge.

Wholesale & Distribution

514 related employer businesses in Baton Rouge.

Manufacturing

487 related employer businesses in Baton Rouge.

Logistics & Transportation

467 related employer businesses in Baton Rouge.

Beauty & Personal Care

423 related employer businesses in Baton Rouge.

  • Hair Salons: 175 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 174 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 62 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 62 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 62 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 12 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

323 related employer businesses in Baton Rouge.

Pharmacies & Medical Supply

267 related employer businesses in Baton Rouge.

Technology & Media

252 related employer businesses in Baton Rouge.

Education & Childcare

248 related employer businesses in Baton Rouge.

  • Daycare Centers: 229 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 19 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Hospitality & Travel

198 related employer businesses in Baton Rouge.

  • Hotels: 144 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 144 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 25 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 16 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Energy & Utilities

174 related employer businesses in Baton Rouge.

Health & Fitness

169 related employer businesses in Baton Rouge.

Entertainment & Recreation

167 related employer businesses in Baton Rouge.

  • Bars & Pubs: 111 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 111 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 37 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 11 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 8 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Senior Care & Living

125 related employer businesses in Baton Rouge.

Pet Services

57 related employer businesses in Baton Rouge.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Baton Rouge. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,964 related employer businesses in Baton Rouge.

  • General Contracting: 518 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Civil Engineering: 307 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 282 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 282 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 204 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 195 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 193 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 107 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 86 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Remediation & Restoration: 36 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Masonry: 25 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 11 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Restaurants & Food

1,645 related employer businesses in Baton Rouge.

Financial & Professional Services

1,370 related employer businesses in Baton Rouge.

Medical Practices

1,281 related employer businesses in Baton Rouge.

Retail Stores

1,138 related employer businesses in Baton Rouge.

Automotive & Boat

632 related employer businesses in Baton Rouge.

  • Auto Repair: 232 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 135 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 95 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 90 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 41 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 26 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Gas Stations & Convenience

520 related employer businesses in Baton Rouge.

Wholesale & Distribution

514 related employer businesses in Baton Rouge.

Manufacturing

487 related employer businesses in Baton Rouge.

Logistics & Transportation

467 related employer businesses in Baton Rouge.

Beauty & Personal Care

423 related employer businesses in Baton Rouge.

  • Hair Salons: 175 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 174 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 62 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 62 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 62 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 12 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

323 related employer businesses in Baton Rouge.

Pharmacies & Medical Supply

267 related employer businesses in Baton Rouge.

Technology & Media

252 related employer businesses in Baton Rouge.

Education & Childcare

248 related employer businesses in Baton Rouge.

  • Daycare Centers: 229 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 19 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Hospitality & Travel

198 related employer businesses in Baton Rouge.

  • Hotels: 144 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 144 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 25 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 16 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Energy & Utilities

174 related employer businesses in Baton Rouge.

Health & Fitness

169 related employer businesses in Baton Rouge.

Entertainment & Recreation

167 related employer businesses in Baton Rouge.

  • Bars & Pubs: 111 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 111 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 37 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 11 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 8 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Senior Care & Living

125 related employer businesses in Baton Rouge.

Pet Services

57 related employer businesses in Baton Rouge.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Baton Rouge

Business Advisors of America works with owners who are selling a business in Baton Rouge. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Baton Rouge ask

How long does it take to sell a business in Baton Rouge?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Baton Rouge?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Baton Rouge

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article