Selling a Business in Portland

Owners in the Portland area sell to local buyers and to buyers from other markets. The area has 72,943 employer businesses, and 86% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Portland by the numbers

72,943

72,943

EMPLOYER BUSINESSES

86%

86%

SMALL EMPLOYER SHARE

214,856

214,856

BUSINESSES WITH NO EMPLOYEES

1,111,602

1,111,602

EMPLOYMENT

$80.8 billion

$80.8 billion

ANNUAL PAYROLL

29,469

29,469

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Portland compares

  • The Portland area ranks 1st of 8 Oregon metro areas for employer businesses.

  • The number of employer businesses grew 2.7% between 2018 and 2023.

  • Professional and technical services makes up 13% of employer businesses in Portland, compared with 11% in Oregon.

  • 29,469 employer businesses here have 5 to 49 employees.

  • The Portland area ranks 1st of 8 Oregon metro areas for employer businesses.

  • The number of employer businesses grew 2.7% between 2018 and 2023.

  • Professional and technical services makes up 13% of employer businesses in Portland, compared with 11% in Oregon.

  • 29,469 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 9,591 employer businesses

  • Professional and technical services: 9,313 employer businesses

  • Construction: 8,453 employer businesses

  • Retail: 7,036 employer businesses

  • Accommodation and food service: 6,913 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 9,591 employer businesses

  • Professional and technical services: 9,313 employer businesses

  • Construction: 8,453 employer businesses

  • Retail: 7,036 employer businesses

  • Accommodation and food service: 6,913 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Portland

We sell businesses in every one of these industries in Portland. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

9,347 related employer businesses in Portland.

  • General Contracting: 3,228 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 1,744 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 991 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 785 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 785 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Civil Engineering: 605 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 589 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 567 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Roofing & Siding: 470 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Carpentry & Framing: 170 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 139 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 59 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

5,931 related employer businesses in Portland.

Financial & Professional Services

5,064 related employer businesses in Portland.

Medical Practices

4,396 related employer businesses in Portland.

Retail Stores

2,628 related employer businesses in Portland.

Manufacturing

2,484 related employer businesses in Portland.

Logistics & Transportation

2,113 related employer businesses in Portland.

Home Services

2,027 related employer businesses in Portland.

Automotive & Boat

1,952 related employer businesses in Portland.

  • Auto Repair: 791 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 328 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 322 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 262 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 133 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 68 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 27 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 21 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Technology & Media

1,742 related employer businesses in Portland.

Beauty & Personal Care

1,450 related employer businesses in Portland.

  • Hair Salons: 598 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 420 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 350 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 350 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 350 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 82 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Wholesale & Distribution

1,423 related employer businesses in Portland.

Senior Care & Living

1,319 related employer businesses in Portland.

Education & Childcare

1,082 related employer businesses in Portland.

  • Daycare Centers: 1,003 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 79 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Gas Stations & Convenience

899 related employer businesses in Portland.

Entertainment & Recreation

886 related employer businesses in Portland.

  • Bars & Pubs: 575 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 575 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 225 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 49 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 23 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 14 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Health & Fitness

646 related employer businesses in Portland.

Hospitality & Travel

543 related employer businesses in Portland.

  • Hotels: 344 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 344 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 114 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 58 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 15 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 12 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Pharmacies & Medical Supply

455 related employer businesses in Portland.

Pet Services

394 related employer businesses in Portland.

Energy & Utilities

292 related employer businesses in Portland.

Land & Agriculture

13 related employer businesses in Portland.

E-commerce & Online Businesses

We sell businesses in every one of these industries in Portland. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

9,347 related employer businesses in Portland.

  • General Contracting: 3,228 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 1,744 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 991 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 785 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 785 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Civil Engineering: 605 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 589 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 567 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Roofing & Siding: 470 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Carpentry & Framing: 170 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 139 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 59 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

5,931 related employer businesses in Portland.

Financial & Professional Services

5,064 related employer businesses in Portland.

Medical Practices

4,396 related employer businesses in Portland.

Retail Stores

2,628 related employer businesses in Portland.

Manufacturing

2,484 related employer businesses in Portland.

Logistics & Transportation

2,113 related employer businesses in Portland.

Home Services

2,027 related employer businesses in Portland.

Automotive & Boat

1,952 related employer businesses in Portland.

  • Auto Repair: 791 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 328 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 322 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 262 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 133 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 68 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 27 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 21 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Technology & Media

1,742 related employer businesses in Portland.

Beauty & Personal Care

1,450 related employer businesses in Portland.

  • Hair Salons: 598 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 420 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 350 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 350 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 350 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 82 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Wholesale & Distribution

1,423 related employer businesses in Portland.

Senior Care & Living

1,319 related employer businesses in Portland.

Education & Childcare

1,082 related employer businesses in Portland.

  • Daycare Centers: 1,003 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 79 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Gas Stations & Convenience

899 related employer businesses in Portland.

Entertainment & Recreation

886 related employer businesses in Portland.

  • Bars & Pubs: 575 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 575 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 225 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 49 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 23 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 14 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Health & Fitness

646 related employer businesses in Portland.

Hospitality & Travel

543 related employer businesses in Portland.

  • Hotels: 344 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 344 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 114 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 58 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 15 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 12 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Pharmacies & Medical Supply

455 related employer businesses in Portland.

Pet Services

394 related employer businesses in Portland.

Energy & Utilities

292 related employer businesses in Portland.

Land & Agriculture

13 related employer businesses in Portland.

E-commerce & Online Businesses

Counties in this metro area

Working with owners in Portland

Business Advisors of America works with owners who are selling a business in Portland. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Portland ask

How long does it take to sell a business in Portland?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Portland?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Portland

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article