Selling a Business in San Jose

Owners in the San Jose area sell to local buyers and to buyers from other markets. The area has 50,322 employer businesses, and 85% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

San Jose by the numbers

50,322

50,322

EMPLOYER BUSINESSES

85%

85%

SMALL EMPLOYER SHARE

155,909

155,909

BUSINESSES WITH NO EMPLOYEES

1,185,619

1,185,619

EMPLOYMENT

$213.6 billion

$213.6 billion

ANNUAL PAYROLL

19,486

19,486

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How San Jose compares

  • The San Jose area ranks 6th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 0.7% between 2018 and 2023.

  • Professional and technical services makes up 17% of employer businesses in San Jose, compared with 14% in California.

  • 19,486 employer businesses here have 5 to 49 employees.

  • The San Jose area ranks 6th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 0.7% between 2018 and 2023.

  • Professional and technical services makes up 17% of employer businesses in San Jose, compared with 14% in California.

  • 19,486 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Professional and technical services: 8,761 employer businesses

  • Health care and social assistance: 6,467 employer businesses

  • Accommodation and food service: 5,230 employer businesses

  • Retail: 4,376 employer businesses

  • Construction: 4,177 employer businesses

The largest industries by number of employer businesses:

  • Professional and technical services: 8,761 employer businesses

  • Health care and social assistance: 6,467 employer businesses

  • Accommodation and food service: 5,230 employer businesses

  • Retail: 4,376 employer businesses

  • Construction: 4,177 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in San Jose

We sell businesses in every one of these industries in San Jose. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

5,073 related employer businesses in San Jose.

  • General Contracting: 1,570 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 728 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 712 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 547 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 547 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 530 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 504 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 197 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 162 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 59 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 51 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

4,779 related employer businesses in San Jose.

Medical Practices

3,974 related employer businesses in San Jose.

Financial & Professional Services

3,239 related employer businesses in San Jose.

Retail Stores

2,030 related employer businesses in San Jose.

Manufacturing

1,786 related employer businesses in San Jose.

Automotive & Boat

1,252 related employer businesses in San Jose.

  • Auto Repair: 619 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 193 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Auto Parts: 162 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 150 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 77 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 47 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Beauty & Personal Care

1,224 related employer businesses in San Jose.

  • Hair Salons: 636 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 338 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 215 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 215 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 215 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 35 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

1,198 related employer businesses in San Jose.

Technology & Media

1,191 related employer businesses in San Jose.

Education & Childcare

1,028 related employer businesses in San Jose.

  • Daycare Centers: 821 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 207 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Wholesale & Distribution

965 related employer businesses in San Jose.

Logistics & Transportation

746 related employer businesses in San Jose.

Gas Stations & Convenience

467 related employer businesses in San Jose.

Hospitality & Travel

447 related employer businesses in San Jose.

  • Hotels: 270 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 270 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 90 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 75 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 12 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Pharmacies & Medical Supply

430 related employer businesses in San Jose.

Health & Fitness

398 related employer businesses in San Jose.

Senior Care & Living

366 related employer businesses in San Jose.

Entertainment & Recreation

300 related employer businesses in San Jose.

  • Bars & Pubs: 135 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 135 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 118 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 25 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 17 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Energy & Utilities

142 related employer businesses in San Jose.

Pet Services

141 related employer businesses in San Jose.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in San Jose. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

5,073 related employer businesses in San Jose.

  • General Contracting: 1,570 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 728 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 712 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 547 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 547 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 530 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 504 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 197 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 162 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 59 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 51 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

4,779 related employer businesses in San Jose.

Medical Practices

3,974 related employer businesses in San Jose.

Financial & Professional Services

3,239 related employer businesses in San Jose.

Retail Stores

2,030 related employer businesses in San Jose.

Manufacturing

1,786 related employer businesses in San Jose.

Automotive & Boat

1,252 related employer businesses in San Jose.

  • Auto Repair: 619 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 193 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Auto Parts: 162 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 150 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 77 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 47 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Beauty & Personal Care

1,224 related employer businesses in San Jose.

  • Hair Salons: 636 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 338 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 215 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 215 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 215 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 35 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Home Services

1,198 related employer businesses in San Jose.

Technology & Media

1,191 related employer businesses in San Jose.

Education & Childcare

1,028 related employer businesses in San Jose.

  • Daycare Centers: 821 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 207 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Wholesale & Distribution

965 related employer businesses in San Jose.

Logistics & Transportation

746 related employer businesses in San Jose.

Gas Stations & Convenience

467 related employer businesses in San Jose.

Hospitality & Travel

447 related employer businesses in San Jose.

  • Hotels: 270 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 270 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 90 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 75 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 12 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Pharmacies & Medical Supply

430 related employer businesses in San Jose.

Health & Fitness

398 related employer businesses in San Jose.

Senior Care & Living

366 related employer businesses in San Jose.

Entertainment & Recreation

300 related employer businesses in San Jose.

  • Bars & Pubs: 135 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 135 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 118 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 25 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 17 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Energy & Utilities

142 related employer businesses in San Jose.

Pet Services

141 related employer businesses in San Jose.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in San Jose

Business Advisors of America works with owners who are selling a business in San Jose. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in San Jose ask

How long does it take to sell a business in San Jose?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in San Jose?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in San Jose

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article