Selling a Business in Redding

Owners in the Redding area sell to local buyers and to buyers from other markets. The area has 4,508 employer businesses, and 87% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Redding by the numbers

4,508

4,508

EMPLOYER BUSINESSES

87%

87%

SMALL EMPLOYER SHARE

12,664

12,664

BUSINESSES WITH NO EMPLOYEES

53,944

53,944

EMPLOYMENT

$2.9 billion

$2.9 billion

ANNUAL PAYROLL

1,952

1,952

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Redding compares

  • The Redding area ranks 20th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 6.4% between 2018 and 2023.

  • Construction makes up 12% of employer businesses in Redding, compared with 8% in California.

  • 1,952 employer businesses here have 5 to 49 employees.

  • The Redding area ranks 20th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 6.4% between 2018 and 2023.

  • Construction makes up 12% of employer businesses in Redding, compared with 8% in California.

  • 1,952 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 666 employer businesses

  • Retail: 618 employer businesses

  • Construction: 555 employer businesses

  • Repair, personal care and other services: 419 employer businesses

  • Accommodation and food service: 417 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 666 employer businesses

  • Retail: 618 employer businesses

  • Construction: 555 employer businesses

  • Repair, personal care and other services: 419 employer businesses

  • Accommodation and food service: 417 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Redding

We sell businesses in every one of these industries in Redding. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

576 related employer businesses in Redding.

  • General Contracting: 150 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 78 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 68 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 68 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 65 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 64 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 57 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 43 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 30 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 12 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

366 related employer businesses in Redding.

Medical Practices

361 related employer businesses in Redding.

Financial & Professional Services

276 related employer businesses in Redding.

Retail Stores

232 related employer businesses in Redding.

Automotive & Boat

179 related employer businesses in Redding.

  • Auto Repair: 82 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 31 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 24 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 17 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 12 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 10 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Logistics & Transportation

111 related employer businesses in Redding.

Manufacturing

110 related employer businesses in Redding.

Gas Stations & Convenience

105 related employer businesses in Redding.

Wholesale & Distribution

91 related employer businesses in Redding.

Home Services

84 related employer businesses in Redding.

Hospitality & Travel

62 related employer businesses in Redding.

  • Hotels: 44 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 44 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Transportation Services: 9 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Beauty & Personal Care

58 related employer businesses in Redding.

  • Hair Salons: 23 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 20 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 15 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 15 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 15 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Senior Care & Living

58 related employer businesses in Redding.

Pharmacies & Medical Supply

57 related employer businesses in Redding.

Health & Fitness

49 related employer businesses in Redding.

Education & Childcare

47 related employer businesses in Redding.

  • Daycare Centers: 47 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

41 related employer businesses in Redding.

Technology & Media

41 related employer businesses in Redding.

Entertainment & Recreation

34 related employer businesses in Redding.

  • Bars & Pubs: 22 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 22 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 6 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Outdoor Recreation: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Arcades & FECs: 3 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pet Services

23 related employer businesses in Redding.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Redding. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

576 related employer businesses in Redding.

  • General Contracting: 150 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 78 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 68 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 68 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 65 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 64 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 57 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 43 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 30 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 12 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

366 related employer businesses in Redding.

Medical Practices

361 related employer businesses in Redding.

Financial & Professional Services

276 related employer businesses in Redding.

Retail Stores

232 related employer businesses in Redding.

Automotive & Boat

179 related employer businesses in Redding.

  • Auto Repair: 82 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 31 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 24 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 17 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 12 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 10 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Logistics & Transportation

111 related employer businesses in Redding.

Manufacturing

110 related employer businesses in Redding.

Gas Stations & Convenience

105 related employer businesses in Redding.

Wholesale & Distribution

91 related employer businesses in Redding.

Home Services

84 related employer businesses in Redding.

Hospitality & Travel

62 related employer businesses in Redding.

  • Hotels: 44 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 44 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Transportation Services: 9 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Beauty & Personal Care

58 related employer businesses in Redding.

  • Hair Salons: 23 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 20 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 15 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 15 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 15 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Senior Care & Living

58 related employer businesses in Redding.

Pharmacies & Medical Supply

57 related employer businesses in Redding.

Health & Fitness

49 related employer businesses in Redding.

Education & Childcare

47 related employer businesses in Redding.

  • Daycare Centers: 47 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

41 related employer businesses in Redding.

Technology & Media

41 related employer businesses in Redding.

Entertainment & Recreation

34 related employer businesses in Redding.

  • Bars & Pubs: 22 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 22 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 6 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Outdoor Recreation: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Arcades & FECs: 3 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pet Services

23 related employer businesses in Redding.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Redding

Business Advisors of America works with owners who are selling a business in Redding. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Redding ask

How long does it take to sell a business in Redding?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Redding?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Redding

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article