Selling a Business in Modesto

Owners in the Modesto area sell to local buyers and to buyers from other markets. The area has 10,013 employer businesses, and 85% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Modesto by the numbers

10,013

10,013

EMPLOYER BUSINESSES

85%

85%

SMALL EMPLOYER SHARE

35,345

35,345

BUSINESSES WITH NO EMPLOYEES

152,942

152,942

EMPLOYMENT

$9.0 billion

$9.0 billion

ANNUAL PAYROLL

4,369

4,369

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Modesto compares

  • The Modesto area ranks 13th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 9.4% between 2018 and 2023.

  • Transportation and warehousing makes up 6% of employer businesses in Modesto, compared with 4% in California.

  • 4,369 employer businesses here have 5 to 49 employees.

  • The Modesto area ranks 13th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 9.4% between 2018 and 2023.

  • Transportation and warehousing makes up 6% of employer businesses in Modesto, compared with 4% in California.

  • 4,369 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 1,477 employer businesses

  • Health care and social assistance: 1,259 employer businesses

  • Accommodation and food service: 1,071 employer businesses

  • Construction: 1,044 employer businesses

  • Repair, personal care and other services: 980 employer businesses

The largest industries by number of employer businesses:

  • Retail: 1,477 employer businesses

  • Health care and social assistance: 1,259 employer businesses

  • Accommodation and food service: 1,071 employer businesses

  • Construction: 1,044 employer businesses

  • Repair, personal care and other services: 980 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Modesto

We sell businesses in every one of these industries in Modesto. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

1,080 related employer businesses in Modesto.

Construction & Engineering

1,078 related employer businesses in Modesto.

  • General Contracting: 287 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 203 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 146 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 146 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 120 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Landscaping: 114 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 61 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 56 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 43 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 21 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Medical Practices

784 related employer businesses in Modesto.

Financial & Professional Services

636 related employer businesses in Modesto.

Logistics & Transportation

609 related employer businesses in Modesto.

Retail Stores

522 related employer businesses in Modesto.

Automotive & Boat

502 related employer businesses in Modesto.

  • Auto Repair: 223 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 87 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 78 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 50 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 41 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 23 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Manufacturing

321 related employer businesses in Modesto.

Home Services

232 related employer businesses in Modesto.

Wholesale & Distribution

230 related employer businesses in Modesto.

Gas Stations & Convenience

207 related employer businesses in Modesto.

Beauty & Personal Care

181 related employer businesses in Modesto.

  • Hair Salons: 77 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 73 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 28 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 28 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 28 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Pharmacies & Medical Supply

115 related employer businesses in Modesto.

Education & Childcare

105 related employer businesses in Modesto.

  • Daycare Centers: 94 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Senior Care & Living

84 related employer businesses in Modesto.

Health & Fitness

77 related employer businesses in Modesto.

Entertainment & Recreation

73 related employer businesses in Modesto.

  • Bars & Pubs: 41 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 41 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 17 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 8 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 4 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Hospitality & Travel

73 related employer businesses in Modesto.

  • Hotels: 51 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 51 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 15 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 7 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Energy & Utilities

70 related employer businesses in Modesto.

Technology & Media

70 related employer businesses in Modesto.

Pet Services

38 related employer businesses in Modesto.

Land & Agriculture

7 related employer businesses in Modesto.

E-commerce & Online Businesses

We sell businesses in every one of these industries in Modesto. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

1,080 related employer businesses in Modesto.

Construction & Engineering

1,078 related employer businesses in Modesto.

  • General Contracting: 287 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 203 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 146 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 146 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 120 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Landscaping: 114 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 61 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 56 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 43 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 21 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Medical Practices

784 related employer businesses in Modesto.

Financial & Professional Services

636 related employer businesses in Modesto.

Logistics & Transportation

609 related employer businesses in Modesto.

Retail Stores

522 related employer businesses in Modesto.

Automotive & Boat

502 related employer businesses in Modesto.

  • Auto Repair: 223 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 87 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 78 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 50 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 41 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 23 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Manufacturing

321 related employer businesses in Modesto.

Home Services

232 related employer businesses in Modesto.

Wholesale & Distribution

230 related employer businesses in Modesto.

Gas Stations & Convenience

207 related employer businesses in Modesto.

Beauty & Personal Care

181 related employer businesses in Modesto.

  • Hair Salons: 77 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 73 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 28 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 28 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 28 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Pharmacies & Medical Supply

115 related employer businesses in Modesto.

Education & Childcare

105 related employer businesses in Modesto.

  • Daycare Centers: 94 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Senior Care & Living

84 related employer businesses in Modesto.

Health & Fitness

77 related employer businesses in Modesto.

Entertainment & Recreation

73 related employer businesses in Modesto.

  • Bars & Pubs: 41 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 41 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 17 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 8 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 4 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Hospitality & Travel

73 related employer businesses in Modesto.

  • Hotels: 51 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 51 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 15 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 7 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Energy & Utilities

70 related employer businesses in Modesto.

Technology & Media

70 related employer businesses in Modesto.

Pet Services

38 related employer businesses in Modesto.

Land & Agriculture

7 related employer businesses in Modesto.

E-commerce & Online Businesses

Counties in this metro area

Working with owners in Modesto

Business Advisors of America works with owners who are selling a business in Modesto. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Modesto ask

How long does it take to sell a business in Modesto?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Modesto?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Modesto

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article