Selling a Business in Charleston

Owners in the Charleston area sell to local buyers and to buyers from other markets. The area has 4,719 employer businesses, and 83% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Charleston by the numbers

4,719

4,719

EMPLOYER BUSINESSES

83%

83%

SMALL EMPLOYER SHARE

10,683

10,683

BUSINESSES WITH NO EMPLOYEES

80,037

80,037

EMPLOYMENT

$4.5 billion

$4.5 billion

ANNUAL PAYROLL

2,287

2,287

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Charleston compares

  • The Charleston area ranks 2nd of 7 West Virginia metro areas for employer businesses.

  • The number of employer businesses fell 6.0% between 2018 and 2023.

  • Wholesale makes up 4% of employer businesses in Charleston, compared with 4% in West Virginia.

  • 2,287 employer businesses here have 5 to 49 employees.

  • The Charleston area ranks 2nd of 7 West Virginia metro areas for employer businesses.

  • The number of employer businesses fell 6.0% between 2018 and 2023.

  • Wholesale makes up 4% of employer businesses in Charleston, compared with 4% in West Virginia.

  • 2,287 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 683 employer businesses

  • Health care and social assistance: 663 employer businesses

  • Repair, personal care and other services: 622 employer businesses

  • Professional and technical services: 443 employer businesses

  • Accommodation and food service: 440 employer businesses

The largest industries by number of employer businesses:

  • Retail: 683 employer businesses

  • Health care and social assistance: 663 employer businesses

  • Repair, personal care and other services: 622 employer businesses

  • Professional and technical services: 443 employer businesses

  • Accommodation and food service: 440 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Charleston

Retail, health care and social assistance, repair, personal care and other services, professional and technical services

Every kind of business we sell in Charleston

We sell businesses in every one of these industries in Charleston. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

396 related employer businesses in Charleston.

Construction & Engineering

384 related employer businesses in Charleston.

  • General Contracting: 100 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Civil Engineering: 52 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 51 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 51 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 46 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 38 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Landscaping: 33 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 27 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Roofing & Siding: 17 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Medical Practices

369 related employer businesses in Charleston.

Retail Stores

252 related employer businesses in Charleston.

Financial & Professional Services

229 related employer businesses in Charleston.

Automotive & Boat

198 related employer businesses in Charleston.

  • Auto Repair: 62 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 54 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 36 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 16 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 11 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Wholesale & Distribution

118 related employer businesses in Charleston.

Gas Stations & Convenience

98 related employer businesses in Charleston.

Logistics & Transportation

97 related employer businesses in Charleston.

Pharmacies & Medical Supply

92 related employer businesses in Charleston.

Manufacturing

82 related employer businesses in Charleston.

Home Services

66 related employer businesses in Charleston.

Beauty & Personal Care

51 related employer businesses in Charleston.

  • Hair Salons: 26 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 11 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Nail Salons: 11 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Tattoo Shops: 11 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 11 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Education & Childcare

48 related employer businesses in Charleston.

  • Daycare Centers: 44 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

47 related employer businesses in Charleston.

Technology & Media

39 related employer businesses in Charleston.

Senior Care & Living

38 related employer businesses in Charleston.

Energy & Utilities

37 related employer businesses in Charleston.

Entertainment & Recreation

34 related employer businesses in Charleston.

  • Bars & Pubs: 24 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 24 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Hospitality & Travel

32 related employer businesses in Charleston.

  • Hotels: 28 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 28 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Travel Agencies: 4 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Pet Services

21 related employer businesses in Charleston.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Charleston. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

396 related employer businesses in Charleston.

Construction & Engineering

384 related employer businesses in Charleston.

  • General Contracting: 100 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Civil Engineering: 52 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 51 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 51 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 46 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 38 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Landscaping: 33 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 27 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Roofing & Siding: 17 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Medical Practices

369 related employer businesses in Charleston.

Retail Stores

252 related employer businesses in Charleston.

Financial & Professional Services

229 related employer businesses in Charleston.

Automotive & Boat

198 related employer businesses in Charleston.

  • Auto Repair: 62 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 54 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 36 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 16 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 11 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Wholesale & Distribution

118 related employer businesses in Charleston.

Gas Stations & Convenience

98 related employer businesses in Charleston.

Logistics & Transportation

97 related employer businesses in Charleston.

Pharmacies & Medical Supply

92 related employer businesses in Charleston.

Manufacturing

82 related employer businesses in Charleston.

Home Services

66 related employer businesses in Charleston.

Beauty & Personal Care

51 related employer businesses in Charleston.

  • Hair Salons: 26 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 11 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Nail Salons: 11 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Tattoo Shops: 11 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 11 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Education & Childcare

48 related employer businesses in Charleston.

  • Daycare Centers: 44 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Health & Fitness

47 related employer businesses in Charleston.

Technology & Media

39 related employer businesses in Charleston.

Senior Care & Living

38 related employer businesses in Charleston.

Energy & Utilities

37 related employer businesses in Charleston.

Entertainment & Recreation

34 related employer businesses in Charleston.

  • Bars & Pubs: 24 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 24 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Hospitality & Travel

32 related employer businesses in Charleston.

  • Hotels: 28 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 28 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Travel Agencies: 4 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Pet Services

21 related employer businesses in Charleston.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Charleston

Business Advisors of America works with owners who are selling a business in Charleston. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Charleston ask

How long does it take to sell a business in Charleston?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Charleston?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Charleston

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article