Selling a Business in Sheboygan

Owners in the Sheboygan area sell to local buyers and to buyers from other markets. The area has 2,671 employer businesses, and 82% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Sheboygan by the numbers

2,671

2,671

EMPLOYER BUSINESSES

82%

82%

SMALL EMPLOYER SHARE

6,623

6,623

BUSINESSES WITH NO EMPLOYEES

53,030

53,030

EMPLOYMENT

$3.0 billion

$3.0 billion

ANNUAL PAYROLL

1,241

1,241

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Sheboygan compares

  • The Sheboygan area ranks 12th of 13 Wisconsin metro areas for employer businesses.

  • The number of employer businesses grew 0.7% between 2018 and 2023.

  • Manufacturing makes up 8% of employer businesses in Sheboygan, compared with 6% in Wisconsin.

  • 1,241 employer businesses here have 5 to 49 employees.

  • The Sheboygan area ranks 12th of 13 Wisconsin metro areas for employer businesses.

  • The number of employer businesses grew 0.7% between 2018 and 2023.

  • Manufacturing makes up 8% of employer businesses in Sheboygan, compared with 6% in Wisconsin.

  • 1,241 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 357 employer businesses

  • Health care and social assistance: 347 employer businesses

  • Repair, personal care and other services: 304 employer businesses

  • Accommodation and food service: 295 employer businesses

  • Construction: 264 employer businesses

The largest industries by number of employer businesses:

  • Retail: 357 employer businesses

  • Health care and social assistance: 347 employer businesses

  • Repair, personal care and other services: 304 employer businesses

  • Accommodation and food service: 295 employer businesses

  • Construction: 264 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Sheboygan

Retail, health care and social assistance, repair, personal care and other services, accommodation and food service

Every kind of business we sell in Sheboygan

We sell businesses in every one of these industries in Sheboygan. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

321 related employer businesses in Sheboygan.

  • Landscaping: 61 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 58 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • General Contracting: 58 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 39 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 39 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 33 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 31 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 19 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

Restaurants & Food

229 related employer businesses in Sheboygan.

Manufacturing

158 related employer businesses in Sheboygan.

Medical Practices

154 related employer businesses in Sheboygan.

Financial & Professional Services

137 related employer businesses in Sheboygan.

Retail Stores

117 related employer businesses in Sheboygan.

Automotive & Boat

104 related employer businesses in Sheboygan.

  • Auto Repair: 44 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 23 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 21 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Logistics & Transportation

95 related employer businesses in Sheboygan.

Entertainment & Recreation

83 related employer businesses in Sheboygan.

  • Bars & Pubs: 54 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 54 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 12 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 11 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Wholesale & Distribution

57 related employer businesses in Sheboygan.

Beauty & Personal Care

49 related employer businesses in Sheboygan.

  • Hair Salons: 34 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 9 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 6 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

47 related employer businesses in Sheboygan.

Senior Care & Living

40 related employer businesses in Sheboygan.

Home Services

38 related employer businesses in Sheboygan.

Hospitality & Travel

36 related employer businesses in Sheboygan.

  • Hotels: 26 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 26 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 10 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Health & Fitness

24 related employer businesses in Sheboygan.

Education & Childcare

21 related employer businesses in Sheboygan.

  • Daycare Centers: 21 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Pharmacies & Medical Supply

21 related employer businesses in Sheboygan.

Technology & Media

21 related employer businesses in Sheboygan.

Pet Services

9 related employer businesses in Sheboygan.

Energy & Utilities

6 related employer businesses in Sheboygan.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Sheboygan. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

321 related employer businesses in Sheboygan.

  • Landscaping: 61 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 58 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • General Contracting: 58 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 39 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 39 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 33 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 31 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 19 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

Restaurants & Food

229 related employer businesses in Sheboygan.

Manufacturing

158 related employer businesses in Sheboygan.

Medical Practices

154 related employer businesses in Sheboygan.

Financial & Professional Services

137 related employer businesses in Sheboygan.

Retail Stores

117 related employer businesses in Sheboygan.

Automotive & Boat

104 related employer businesses in Sheboygan.

  • Auto Repair: 44 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 23 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 21 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Logistics & Transportation

95 related employer businesses in Sheboygan.

Entertainment & Recreation

83 related employer businesses in Sheboygan.

  • Bars & Pubs: 54 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 54 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 12 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 11 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Wholesale & Distribution

57 related employer businesses in Sheboygan.

Beauty & Personal Care

49 related employer businesses in Sheboygan.

  • Hair Salons: 34 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 9 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 6 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

47 related employer businesses in Sheboygan.

Senior Care & Living

40 related employer businesses in Sheboygan.

Home Services

38 related employer businesses in Sheboygan.

Hospitality & Travel

36 related employer businesses in Sheboygan.

  • Hotels: 26 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 26 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 10 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Health & Fitness

24 related employer businesses in Sheboygan.

Education & Childcare

21 related employer businesses in Sheboygan.

  • Daycare Centers: 21 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Pharmacies & Medical Supply

21 related employer businesses in Sheboygan.

Technology & Media

21 related employer businesses in Sheboygan.

Pet Services

9 related employer businesses in Sheboygan.

Energy & Utilities

6 related employer businesses in Sheboygan.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Sheboygan

Business Advisors of America works with owners who are selling a business in Sheboygan. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Sheboygan ask

How long does it take to sell a business in Sheboygan?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Sheboygan?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Sheboygan

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article