Selling a Business in Eugene

Owners in the Eugene area sell to local buyers and to buyers from other markets. The area has 10,151 employer businesses, and 86% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Eugene by the numbers

10,151

10,151

EMPLOYER BUSINESSES

86%

86%

SMALL EMPLOYER SHARE

27,736

27,736

BUSINESSES WITH NO EMPLOYEES

129,060

129,060

EMPLOYMENT

$6.8 billion

$6.8 billion

ANNUAL PAYROLL

4,424

4,424

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Eugene compares

  • The Eugene area ranks 3rd of 8 Oregon metro areas for employer businesses.

  • The number of employer businesses grew 1.6% between 2018 and 2023.

  • Real estate and rental makes up 7% of employer businesses in Eugene, compared with 6% in Oregon.

  • 4,424 employer businesses here have 5 to 49 employees.

  • The Eugene area ranks 3rd of 8 Oregon metro areas for employer businesses.

  • The number of employer businesses grew 1.6% between 2018 and 2023.

  • Real estate and rental makes up 7% of employer businesses in Eugene, compared with 6% in Oregon.

  • 4,424 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 1,405 employer businesses

  • Retail: 1,255 employer businesses

  • Construction: 1,139 employer businesses

  • Accommodation and food service: 1,033 employer businesses

  • Professional and technical services: 992 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 1,405 employer businesses

  • Retail: 1,255 employer businesses

  • Construction: 1,139 employer businesses

  • Accommodation and food service: 1,033 employer businesses

  • Professional and technical services: 992 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Eugene

We sell businesses in every one of these industries in Eugene. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,259 related employer businesses in Eugene.

  • General Contracting: 452 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 212 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 163 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 104 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 104 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 101 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 79 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 61 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 47 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Masonry: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 15 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

881 related employer businesses in Eugene.

Medical Practices

751 related employer businesses in Eugene.

Financial & Professional Services

750 related employer businesses in Eugene.

Retail Stores

446 related employer businesses in Eugene.

Manufacturing

374 related employer businesses in Eugene.

Automotive & Boat

363 related employer businesses in Eugene.

  • Auto Repair: 153 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 73 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 50 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 45 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 23 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Home Services

267 related employer businesses in Eugene.

Gas Stations & Convenience

181 related employer businesses in Eugene.

Logistics & Transportation

181 related employer businesses in Eugene.

Wholesale & Distribution

175 related employer businesses in Eugene.

Technology & Media

142 related employer businesses in Eugene.

Education & Childcare

135 related employer businesses in Eugene.

  • Daycare Centers: 130 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Beauty & Personal Care

118 related employer businesses in Eugene.

  • Hair Salons: 59 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 37 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 37 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 37 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 17 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Entertainment & Recreation

117 related employer businesses in Eugene.

  • Bars & Pubs: 65 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 65 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 32 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 10 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 7 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Senior Care & Living

114 related employer businesses in Eugene.

Hospitality & Travel

112 related employer businesses in Eugene.

  • Hotels: 72 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 72 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 23 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 9 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Health & Fitness

103 related employer businesses in Eugene.

Pharmacies & Medical Supply

71 related employer businesses in Eugene.

Pet Services

52 related employer businesses in Eugene.

Energy & Utilities

46 related employer businesses in Eugene.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Eugene. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,259 related employer businesses in Eugene.

  • General Contracting: 452 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 212 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 163 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 104 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 104 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 101 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 79 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 61 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 47 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Masonry: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 15 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

881 related employer businesses in Eugene.

Medical Practices

751 related employer businesses in Eugene.

Financial & Professional Services

750 related employer businesses in Eugene.

Retail Stores

446 related employer businesses in Eugene.

Manufacturing

374 related employer businesses in Eugene.

Automotive & Boat

363 related employer businesses in Eugene.

  • Auto Repair: 153 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 73 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 50 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 45 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 23 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Home Services

267 related employer businesses in Eugene.

Gas Stations & Convenience

181 related employer businesses in Eugene.

Logistics & Transportation

181 related employer businesses in Eugene.

Wholesale & Distribution

175 related employer businesses in Eugene.

Technology & Media

142 related employer businesses in Eugene.

Education & Childcare

135 related employer businesses in Eugene.

  • Daycare Centers: 130 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Beauty & Personal Care

118 related employer businesses in Eugene.

  • Hair Salons: 59 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 37 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 37 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 37 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 17 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Entertainment & Recreation

117 related employer businesses in Eugene.

  • Bars & Pubs: 65 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 65 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 32 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 10 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 7 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Senior Care & Living

114 related employer businesses in Eugene.

Hospitality & Travel

112 related employer businesses in Eugene.

  • Hotels: 72 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 72 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 23 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 9 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Health & Fitness

103 related employer businesses in Eugene.

Pharmacies & Medical Supply

71 related employer businesses in Eugene.

Pet Services

52 related employer businesses in Eugene.

Energy & Utilities

46 related employer businesses in Eugene.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Eugene

Business Advisors of America works with owners who are selling a business in Eugene. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Eugene ask

How long does it take to sell a business in Eugene?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Eugene?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Eugene

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article