Selling a Business in St. Louis

Owners in the St. Louis area sell to local buyers and to buyers from other markets. The area has 69,470 employer businesses, and 84% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

St. Louis by the numbers

69,470

69,470

EMPLOYER BUSINESSES

84%

84%

SMALL EMPLOYER SHARE

223,577

223,577

BUSINESSES WITH NO EMPLOYEES

1,263,674

1,263,674

EMPLOYMENT

$83.2 billion

$83.2 billion

ANNUAL PAYROLL

28,844

28,844

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How St. Louis compares

  • The St. Louis area ranks 1st of 8 Missouri metro areas for employer businesses.

  • The number of employer businesses fell 4.3% between 2018 and 2023.

  • Professional and technical services makes up 10% of employer businesses in St. Louis, compared with 9% in Missouri.

  • 28,844 employer businesses here have 5 to 49 employees.

  • The St. Louis area ranks 1st of 8 Missouri metro areas for employer businesses.

  • The number of employer businesses fell 4.3% between 2018 and 2023.

  • Professional and technical services makes up 10% of employer businesses in St. Louis, compared with 9% in Missouri.

  • 28,844 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 10,427 employer businesses

  • Retail: 8,095 employer businesses

  • Professional and technical services: 7,057 employer businesses

  • Repair, personal care and other services: 7,027 employer businesses

  • Accommodation and food service: 6,384 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 10,427 employer businesses

  • Retail: 8,095 employer businesses

  • Professional and technical services: 7,057 employer businesses

  • Repair, personal care and other services: 7,027 employer businesses

  • Accommodation and food service: 6,384 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in St. Louis

Health care and social assistance, retail, professional and technical services, repair, personal care and other services

Every kind of business we sell in St. Louis

We sell businesses in every one of these industries in St. Louis. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

6,986 related employer businesses in St. Louis.

  • General Contracting: 1,920 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 1,092 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 980 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 806 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 806 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Foundation & Site Prep: 523 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 511 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 468 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 345 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 188 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 85 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 68 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

5,599 related employer businesses in St. Louis.

Medical Practices

5,467 related employer businesses in St. Louis.

Financial & Professional Services

4,866 related employer businesses in St. Louis.

Retail Stores

3,217 related employer businesses in St. Louis.

Automotive & Boat

2,473 related employer businesses in St. Louis.

  • Auto Repair: 1,001 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 430 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 406 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 347 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 165 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 87 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 19 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Boat Dealerships: 18 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Senior Care & Living

2,109 related employer businesses in St. Louis.

Logistics & Transportation

2,022 related employer businesses in St. Louis.

Manufacturing

1,754 related employer businesses in St. Louis.

Wholesale & Distribution

1,538 related employer businesses in St. Louis.

Pharmacies & Medical Supply

1,338 related employer businesses in St. Louis.

Home Services

1,237 related employer businesses in St. Louis.

Beauty & Personal Care

1,130 related employer businesses in St. Louis.

  • Hair Salons: 654 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 247 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 247 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 247 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 189 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 40 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

1,078 related employer businesses in St. Louis.

Technology & Media

950 related employer businesses in St. Louis.

Entertainment & Recreation

923 related employer businesses in St. Louis.

  • Bars & Pubs: 544 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 544 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 204 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 104 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 42 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Arcades & FECs: 29 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Education & Childcare

714 related employer businesses in St. Louis.

  • Daycare Centers: 660 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 54 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Hospitality & Travel

567 related employer businesses in St. Louis.

  • Hotels: 352 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 352 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 128 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 66 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Health & Fitness

549 related employer businesses in St. Louis.

Energy & Utilities

382 related employer businesses in St. Louis.

Pet Services

345 related employer businesses in St. Louis.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in St. Louis. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

6,986 related employer businesses in St. Louis.

  • General Contracting: 1,920 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 1,092 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 980 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 806 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 806 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Foundation & Site Prep: 523 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 511 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 468 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 345 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 188 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 85 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 68 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

5,599 related employer businesses in St. Louis.

Medical Practices

5,467 related employer businesses in St. Louis.

Financial & Professional Services

4,866 related employer businesses in St. Louis.

Retail Stores

3,217 related employer businesses in St. Louis.

Automotive & Boat

2,473 related employer businesses in St. Louis.

  • Auto Repair: 1,001 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 430 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 406 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 347 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 165 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 87 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 19 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Boat Dealerships: 18 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Senior Care & Living

2,109 related employer businesses in St. Louis.

Logistics & Transportation

2,022 related employer businesses in St. Louis.

Manufacturing

1,754 related employer businesses in St. Louis.

Wholesale & Distribution

1,538 related employer businesses in St. Louis.

Pharmacies & Medical Supply

1,338 related employer businesses in St. Louis.

Home Services

1,237 related employer businesses in St. Louis.

Beauty & Personal Care

1,130 related employer businesses in St. Louis.

  • Hair Salons: 654 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 247 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 247 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 247 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 189 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 40 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

1,078 related employer businesses in St. Louis.

Technology & Media

950 related employer businesses in St. Louis.

Entertainment & Recreation

923 related employer businesses in St. Louis.

  • Bars & Pubs: 544 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 544 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 204 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 104 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 42 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Arcades & FECs: 29 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Education & Childcare

714 related employer businesses in St. Louis.

  • Daycare Centers: 660 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 54 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Hospitality & Travel

567 related employer businesses in St. Louis.

  • Hotels: 352 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 352 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 128 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 66 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Health & Fitness

549 related employer businesses in St. Louis.

Energy & Utilities

382 related employer businesses in St. Louis.

Pet Services

345 related employer businesses in St. Louis.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in St. Louis

Business Advisors of America works with owners who are selling a business in St. Louis. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in St. Louis ask

How long does it take to sell a business in St. Louis?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in St. Louis?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in St. Louis

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article