Selling a Business in Naples

Owners in the Naples area sell to local buyers and to buyers from other markets. The area has 14,541 employer businesses, and 89% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Naples by the numbers

14,541

14,541

EMPLOYER BUSINESSES

89%

89%

SMALL EMPLOYER SHARE

62,700

62,700

BUSINESSES WITH NO EMPLOYEES

151,907

151,907

EMPLOYMENT

$8.9 billion

$8.9 billion

ANNUAL PAYROLL

4,529

4,529

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Naples compares

  • The Naples area ranks 9th of 22 Florida metro areas for employer businesses.

  • The number of employer businesses grew 17.5% between 2018 and 2023.

  • Real estate and rental makes up 11% of employer businesses in Naples, compared with 7% in Florida.

  • 4,529 employer businesses here have 5 to 49 employees.

  • The Naples area ranks 9th of 22 Florida metro areas for employer businesses.

  • The number of employer businesses grew 17.5% between 2018 and 2023.

  • Real estate and rental makes up 11% of employer businesses in Naples, compared with 7% in Florida.

  • 4,529 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Construction: 2,113 employer businesses

  • Professional and technical services: 1,907 employer businesses

  • Real estate and rental: 1,581 employer businesses

  • Retail: 1,516 employer businesses

  • Health care and social assistance: 1,413 employer businesses

The largest industries by number of employer businesses:

  • Construction: 2,113 employer businesses

  • Professional and technical services: 1,907 employer businesses

  • Real estate and rental: 1,581 employer businesses

  • Retail: 1,516 employer businesses

  • Health care and social assistance: 1,413 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Naples

We sell businesses in every one of these industries in Naples. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

2,347 related employer businesses in Naples.

  • General Contracting: 680 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 553 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 385 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 216 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 216 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 191 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 108 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 70 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 60 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 43 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 29 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 12 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Financial & Professional Services

1,642 related employer businesses in Naples.

Medical Practices

1,023 related employer businesses in Naples.

Restaurants & Food

923 related employer businesses in Naples.

Retail Stores

774 related employer businesses in Naples.

Home Services

511 related employer businesses in Naples.

Beauty & Personal Care

399 related employer businesses in Naples.

  • Hair Salons: 232 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 75 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 75 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 75 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 68 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 24 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Automotive & Boat

369 related employer businesses in Naples.

  • Auto Repair: 118 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 53 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 47 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Washes: 45 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Collision Repair: 39 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Boat Dealerships: 28 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 22 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Towing & Repo: 17 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Technology & Media

287 related employer businesses in Naples.

Logistics & Transportation

202 related employer businesses in Naples.

Wholesale & Distribution

190 related employer businesses in Naples.

Manufacturing

175 related employer businesses in Naples.

Pharmacies & Medical Supply

157 related employer businesses in Naples.

Hospitality & Travel

132 related employer businesses in Naples.

  • Hotels: 65 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 65 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 37 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 24 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Gas Stations & Convenience

117 related employer businesses in Naples.

Entertainment & Recreation

111 related employer businesses in Naples.

  • Golf Courses: 57 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Outdoor Recreation: 33 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bars & Pubs: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 18 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Arcades & FECs: 3 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Health & Fitness

73 related employer businesses in Naples.

Senior Care & Living

60 related employer businesses in Naples.

Pet Services

59 related employer businesses in Naples.

Energy & Utilities

55 related employer businesses in Naples.

Education & Childcare

52 related employer businesses in Naples.

  • Daycare Centers: 45 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Land & Agriculture

3 related employer businesses in Naples.

E-commerce & Online Businesses

We sell businesses in every one of these industries in Naples. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

2,347 related employer businesses in Naples.

  • General Contracting: 680 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 553 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 385 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 216 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 216 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 191 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 108 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 70 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 60 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 43 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 29 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 12 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Financial & Professional Services

1,642 related employer businesses in Naples.

Medical Practices

1,023 related employer businesses in Naples.

Restaurants & Food

923 related employer businesses in Naples.

Retail Stores

774 related employer businesses in Naples.

Home Services

511 related employer businesses in Naples.

Beauty & Personal Care

399 related employer businesses in Naples.

  • Hair Salons: 232 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 75 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 75 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 75 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 68 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Barber Shops: 24 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Automotive & Boat

369 related employer businesses in Naples.

  • Auto Repair: 118 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 53 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 47 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Washes: 45 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Collision Repair: 39 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Boat Dealerships: 28 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 22 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Towing & Repo: 17 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Technology & Media

287 related employer businesses in Naples.

Logistics & Transportation

202 related employer businesses in Naples.

Wholesale & Distribution

190 related employer businesses in Naples.

Manufacturing

175 related employer businesses in Naples.

Pharmacies & Medical Supply

157 related employer businesses in Naples.

Hospitality & Travel

132 related employer businesses in Naples.

  • Hotels: 65 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 65 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 37 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 24 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Gas Stations & Convenience

117 related employer businesses in Naples.

Entertainment & Recreation

111 related employer businesses in Naples.

  • Golf Courses: 57 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Outdoor Recreation: 33 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bars & Pubs: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 18 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Arcades & FECs: 3 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Health & Fitness

73 related employer businesses in Naples.

Senior Care & Living

60 related employer businesses in Naples.

Pet Services

59 related employer businesses in Naples.

Energy & Utilities

55 related employer businesses in Naples.

Education & Childcare

52 related employer businesses in Naples.

  • Daycare Centers: 45 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Land & Agriculture

3 related employer businesses in Naples.

E-commerce & Online Businesses

Counties in this metro area

Working with owners in Naples

Business Advisors of America works with owners who are selling a business in Naples. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Naples ask

How long does it take to sell a business in Naples?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Naples?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Naples

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article