Selling a Business in Santa Fe
Owners in the Santa Fe area sell to local buyers and to buyers from other markets. The area has 4,976 employer businesses, and 89% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.
LOCAL SNAPSHOT
Santa Fe by the numbers
4,976
4,976
EMPLOYER BUSINESSES
89%
89%
SMALL EMPLOYER SHARE
17,772
17,772
BUSINESSES WITH NO EMPLOYEES
48,934
48,934
EMPLOYMENT
$2.6 billion
$2.6 billion
ANNUAL PAYROLL
1,835
1,835
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Santa Fe compares
The Santa Fe area ranks 2nd of 4 New Mexico metro areas for employer businesses.
The number of employer businesses grew 3.9% between 2018 and 2023.
Professional and technical services makes up 13% of employer businesses in Santa Fe, compared with 10% in New Mexico.
1,835 employer businesses here have 5 to 49 employees.
The Santa Fe area ranks 2nd of 4 New Mexico metro areas for employer businesses.
The number of employer businesses grew 3.9% between 2018 and 2023.
Professional and technical services makes up 13% of employer businesses in Santa Fe, compared with 10% in New Mexico.
1,835 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 793 employer businesses
Professional and technical services: 649 employer businesses
Health care and social assistance: 571 employer businesses
Construction: 547 employer businesses
Accommodation and food service: 488 employer businesses
The largest industries by number of employer businesses:
Retail: 793 employer businesses
Professional and technical services: 649 employer businesses
Health care and social assistance: 571 employer businesses
Construction: 547 employer businesses
Accommodation and food service: 488 employer businesses
What buyers look for
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.
How much of the business depends on the owner
How concentrated sales are among a few customers
The lease, its remaining term and the landlord's consent to a sale
The condition of equipment and the contracts that transfer
INDUSTRIES
What sells in Santa Fe
Retail, professional and technical services, health care and social assistance, construction
Every kind of business we sell in Santa Fe
We sell businesses in every one of these industries in Santa Fe. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
613 related employer businesses in Santa Fe.
General Contracting: 208 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 80 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 80 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Landscaping: 78 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 77 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 52 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Foundation & Site Prep: 35 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Civil Engineering: 31 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 26 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 15 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
396 related employer businesses in Santa Fe.
Full-Service Restaurants: 174 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 133 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 51 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 24 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 14 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Retail Stores
356 related employer businesses in Santa Fe.
Fashion, Apparel & Jewelry: 139 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 57 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 48 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hobby, Toys & Gift Shops: 47 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Hardware, Garden & Building: 39 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Sporting Goods & Firearms: 14 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 12 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
342 related employer businesses in Santa Fe.
Primary & Family Care: 95 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 72 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 44 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 32 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 24 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 23 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Medical Labs & Imaging: 22 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Specialty Medicine: 14 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Vision & Eye Care: 8 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Urgent Care Clinics: 8 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Financial & Professional Services
302 related employer businesses in Santa Fe.
Real Estate Brokerages: 110 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 87 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 51 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Wealth Management: 38 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 16 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Automotive & Boat
125 related employer businesses in Santa Fe.
Auto Repair: 53 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 24 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 22 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 15 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Washes: 11 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Technology & Media
121 related employer businesses in Santa Fe.
Creative Agencies: 49 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Media, Film & Studio Production: 27 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Digital Marketing Agencies: 18 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Media: 16 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Software Companies (SaaS): 11 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Home Services
110 related employer businesses in Santa Fe.
Property Management: 61 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 40 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 40 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Security Systems: 5 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Pest Control: 4 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Hospitality & Travel
94 related employer businesses in Santa Fe.
Hotels: 61 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 61 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 11 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Bed & Breakfasts / Inns: 10 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Campgrounds & RV Parks: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Travel Agencies: 6 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Beauty & Personal Care
76 related employer businesses in Santa Fe.
Hair Salons: 46 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 19 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 19 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 19 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Nail Salons: 8 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Manufacturing
75 related employer businesses in Santa Fe.
Metal Fabrication: 17 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 16 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 12 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 12 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Wood & Furniture Manufacturing: 11 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Medical & Chemical Manufacturing: 7 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Pharmacies & Medical Supply
50 related employer businesses in Santa Fe.
Home Infusion: 23 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 14 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Durable Medical Equipment (DME): 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Logistics & Transportation
48 related employer businesses in Santa Fe.
General Freight Trucking: 23 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 9 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Commercial Moving: 7 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Warehousing & Fulfillment: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Freight Brokerage & 3PL: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Wholesale & Distribution
46 related employer businesses in Santa Fe.
Food & Beverage Distribution: 18 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Industrial & Construction Supply: 12 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Electronics, IT & Office Equipment Distribution: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Medical, Dental & Pharmaceutical Distribution: 4 employer businesses here. Typical sale multiple: 3.5x - 4.5x EBITDA.
Chemicals, Plastics & Raw Materials Distribution: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Packaging, Paper & JanSan Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Gas Stations & Convenience
32 related employer businesses in Santa Fe.
Gas Stations: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Health & Fitness
32 related employer businesses in Santa Fe.
Gyms & Health Clubs: 21 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 21 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 21 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 21 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 11 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Senior Care & Living
31 related employer businesses in Santa Fe.
Non-Medical Home Care: 19 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Senior Living Communities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
Pet Services
30 related employer businesses in Santa Fe.
Pet Grooming & Spas: 22 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 22 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
Entertainment & Recreation
27 related employer businesses in Santa Fe.
Outdoor Recreation: 13 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Bars & Pubs: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 8 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Energy & Utilities
24 related employer businesses in Santa Fe.
Water & Wastewater Services: 17 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Oil & Gas Services: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA + Equipment.
Education & Childcare
22 related employer businesses in Santa Fe.
Daycare Centers: 15 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Tutoring Centers: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
We sell businesses in every one of these industries in Santa Fe. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
613 related employer businesses in Santa Fe.
General Contracting: 208 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 80 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 80 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Landscaping: 78 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 77 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 52 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Foundation & Site Prep: 35 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Civil Engineering: 31 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 26 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 15 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
396 related employer businesses in Santa Fe.
Full-Service Restaurants: 174 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 133 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 51 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 24 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 14 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Ghost Kitchens. Typical sale multiple: 2.0x - 3.0x SDE.
Retail Stores
356 related employer businesses in Santa Fe.
Fashion, Apparel & Jewelry: 139 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 57 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 48 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hobby, Toys & Gift Shops: 47 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Hardware, Garden & Building: 39 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Sporting Goods & Firearms: 14 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 12 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
342 related employer businesses in Santa Fe.
Primary & Family Care: 95 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 72 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 44 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 32 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 24 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 23 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Medical Labs & Imaging: 22 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Specialty Medicine: 14 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Vision & Eye Care: 8 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Urgent Care Clinics: 8 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Financial & Professional Services
302 related employer businesses in Santa Fe.
Real Estate Brokerages: 110 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 87 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 51 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Wealth Management: 38 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 16 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Automotive & Boat
125 related employer businesses in Santa Fe.
Auto Repair: 53 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 24 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 22 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 15 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Washes: 11 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Technology & Media
121 related employer businesses in Santa Fe.
Creative Agencies: 49 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Media, Film & Studio Production: 27 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Digital Marketing Agencies: 18 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Media: 16 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Software Companies (SaaS): 11 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
E-commerce & Online Brands. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Home Services
110 related employer businesses in Santa Fe.
Property Management: 61 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 40 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 40 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Security Systems: 5 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Pest Control: 4 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Audio Visual (AV). Typical sale multiple: 3.0x - 5.0x EBITDA.
Junk Removal. Typical sale multiple: 1.5x - 3.0x SDE.
Pool & Spa Service. Typical sale multiple: 3.0x - 4.0x EBITDA.
Hospitality & Travel
94 related employer businesses in Santa Fe.
Hotels: 61 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 61 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 11 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Bed & Breakfasts / Inns: 10 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Campgrounds & RV Parks: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Travel Agencies: 6 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Beauty & Personal Care
76 related employer businesses in Santa Fe.
Hair Salons: 46 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 19 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 19 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 19 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Nail Salons: 8 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.
Manufacturing
75 related employer businesses in Santa Fe.
Metal Fabrication: 17 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 16 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 12 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 12 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Wood & Furniture Manufacturing: 11 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Medical & Chemical Manufacturing: 7 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Pharmacies & Medical Supply
50 related employer businesses in Santa Fe.
Home Infusion: 23 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 14 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Durable Medical Equipment (DME): 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Logistics & Transportation
48 related employer businesses in Santa Fe.
General Freight Trucking: 23 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 9 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Commercial Moving: 7 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Warehousing & Fulfillment: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Freight Brokerage & 3PL: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Port Drayage. Typical sale multiple: 2.5x - 3.5x SDE.
Wholesale & Distribution
46 related employer businesses in Santa Fe.
Food & Beverage Distribution: 18 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Industrial & Construction Supply: 12 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Electronics, IT & Office Equipment Distribution: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Medical, Dental & Pharmaceutical Distribution: 4 employer businesses here. Typical sale multiple: 3.5x - 4.5x EBITDA.
Chemicals, Plastics & Raw Materials Distribution: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Packaging, Paper & JanSan Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Gas Stations & Convenience
32 related employer businesses in Santa Fe.
Gas Stations: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Truck Stops & Travel Centers. Typical sale multiple: 3.5x - 5.5x EBITDA + Real Estate.
Health & Fitness
32 related employer businesses in Santa Fe.
Gyms & Health Clubs: 21 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 21 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 21 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 21 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 11 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Senior Care & Living
31 related employer businesses in Santa Fe.
Non-Medical Home Care: 19 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Senior Living Communities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Adult Day Services. Typical sale multiple: 2.5x - 4.0x SDE.
Pet Services
30 related employer businesses in Santa Fe.
Pet Grooming & Spas: 22 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 22 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Mobile & In-Home Pet Care. Typical sale multiple: 1.5x - 2.5x SDE + Fleet.
Entertainment & Recreation
27 related employer businesses in Santa Fe.
Outdoor Recreation: 13 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Bars & Pubs: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 8 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.
Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.
Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.
Energy & Utilities
24 related employer businesses in Santa Fe.
Water & Wastewater Services: 17 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Oil & Gas Services: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA + Equipment.
Education & Childcare
22 related employer businesses in Santa Fe.
Daycare Centers: 15 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Tutoring Centers: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Preschools. Typical sale multiple: 3.12x - 4.0x SDE.
E-commerce & Online Businesses
Amazon FBA Businesses. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Online Marketplaces. Typical sale multiple: 3.5x - 6.0x SDE.
Land & Agriculture
Crop Production. Typical sale multiple: 4.5x - 6.69x EBITDA.
Livestock & Ranching. Typical sale multiple: 3.0x - 5.76x EBITDA.
Agribusiness & Infrastructure. Typical sale multiple: 5.2x - 10.3x EBITDA.
AgTech & Precision Ag. Typical sale multiple: 8.3x - 12.1x EBITDA.
Agri-Tourism & Lifestyle. Typical sale multiple: 2.51x - 4.54x SDE.
Counties in this metro area
Working with owners in Santa Fe
Business Advisors of America works with owners who are selling a business in Santa Fe. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Santa Fe ask
How long does it take to sell a business in Santa Fe?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Santa Fe?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Santa Fe

October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article

October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article

March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article

March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article

February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article

February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article