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Technology & Media

Technology and media businesses with recurring revenue, proprietary products, and scalable operations are among the most sought-after acquisition targets in the market. BAA works with owners of SaaS companies, digital agencies, media properties, and tech-enabled service businesses to structure exits that reflect what the business is actually worth.

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How BAA Helps

Technology & Media

Owners Sell

BAA handles valuation, buyer outreach, and deal structuring for technology and media business owners. We identify whether your buyer is a strategic acquirer, a private equity platform, or an operator using SBA financing, position your business accordingly, and run a confidential process so your staff, customers, and vendors stay in the dark until the deal is done.

frequently asked questions

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Here's where we answer the most common questions about

Technology & Media

How is a technology or media business valued?

Most technology and media businesses are valued on a multiple of Sellers Discretionary Earnings (SDE), EBITDA, or recurring revenue, typically in the 2.5x to 5.0x range. Revenue predictability, churn rate, proprietary IP, and customer concentration all affect where you land within that range.

Can I sell if the business depends heavily on me as the founder?

Yes, but buyers will want to see that the product, team, and customer relationships can operate without you. We help you document systems and transition knowledge so the business is transferable and commands a stronger multiple.

Will my team and customers find out the business is for sale?

Not if we run the process correctly. BAA uses NDAs, blind teasers, and staged disclosure to keep the sale confidential until you are ready to bring key people into the conversation.

How long does it take to sell a technology or media business?

Most deals close in 4 to 9 months. Clean financials, documented recurring revenue, and a realistic asking price are the biggest factors in compressing that timeline.

Do I need to stay on after the sale?

Most buyers require a transition period of 60 to 90 days to ensure product and customer continuity. We negotiate these terms on your behalf to protect your time and your payout.