Selling a Business in Reading

Owners in the Reading area sell to local buyers and to buyers from other markets. The area has 8,521 employer businesses, and 82% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Reading by the numbers

8,521

8,521

EMPLOYER BUSINESSES

82%

82%

SMALL EMPLOYER SHARE

30,812

30,812

BUSINESSES WITH NO EMPLOYEES

172,167

172,167

EMPLOYMENT

$9.9 billion

$9.9 billion

ANNUAL PAYROLL

3,732

3,732

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Reading compares

  • The Reading area ranks 8th of 16 Pennsylvania metro areas for employer businesses.

  • The number of employer businesses grew 2.2% between 2018 and 2023.

  • Administrative and support services makes up 7% of employer businesses in Reading, compared with 5% in Pennsylvania.

  • 3,732 employer businesses here have 5 to 49 employees.

  • The Reading area ranks 8th of 16 Pennsylvania metro areas for employer businesses.

  • The number of employer businesses grew 2.2% between 2018 and 2023.

  • Administrative and support services makes up 7% of employer businesses in Reading, compared with 5% in Pennsylvania.

  • 3,732 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Repair, personal care and other services: 1,127 employer businesses

  • Retail: 1,099 employer businesses

  • Health care and social assistance: 941 employer businesses

  • Construction: 877 employer businesses

  • Accommodation and food service: 779 employer businesses

The largest industries by number of employer businesses:

  • Repair, personal care and other services: 1,127 employer businesses

  • Retail: 1,099 employer businesses

  • Health care and social assistance: 941 employer businesses

  • Construction: 877 employer businesses

  • Accommodation and food service: 779 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Reading

Repair, personal care and other services, retail, health care and social assistance, construction

Every kind of business we sell in Reading

We sell businesses in every one of these industries in Reading. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,057 related employer businesses in Reading.

  • General Contracting: 257 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 207 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 157 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 157 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Interior Finishing: 121 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Foundation & Site Prep: 82 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 77 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 67 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 40 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 32 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

733 related employer businesses in Reading.

Medical Practices

511 related employer businesses in Reading.

Automotive & Boat

410 related employer businesses in Reading.

  • Auto Repair: 183 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 78 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 65 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 47 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 20 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 14 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Financial & Professional Services

401 related employer businesses in Reading.

Retail Stores

364 related employer businesses in Reading.

Manufacturing

356 related employer businesses in Reading.

Logistics & Transportation

312 related employer businesses in Reading.

Beauty & Personal Care

235 related employer businesses in Reading.

  • Hair Salons: 159 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 46 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 25 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 25 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 25 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Wholesale & Distribution

181 related employer businesses in Reading.

Home Services

179 related employer businesses in Reading.

Gas Stations & Convenience

148 related employer businesses in Reading.

Pharmacies & Medical Supply

95 related employer businesses in Reading.

Entertainment & Recreation

93 related employer businesses in Reading.

  • Bars & Pubs: 53 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 53 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 24 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 13 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Technology & Media

89 related employer businesses in Reading.

Senior Care & Living

88 related employer businesses in Reading.

Education & Childcare

81 related employer businesses in Reading.

  • Daycare Centers: 81 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

81 related employer businesses in Reading.

Hospitality & Travel

80 related employer businesses in Reading.

  • Hotels: 38 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 38 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 28 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 6 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Health & Fitness

77 related employer businesses in Reading.

Pet Services

44 related employer businesses in Reading.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Reading. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,057 related employer businesses in Reading.

  • General Contracting: 257 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 207 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 157 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 157 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Interior Finishing: 121 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Foundation & Site Prep: 82 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Electrical: 77 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 67 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Roofing & Siding: 40 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 32 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

733 related employer businesses in Reading.

Medical Practices

511 related employer businesses in Reading.

Automotive & Boat

410 related employer businesses in Reading.

  • Auto Repair: 183 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 78 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 65 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 47 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 20 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 14 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Financial & Professional Services

401 related employer businesses in Reading.

Retail Stores

364 related employer businesses in Reading.

Manufacturing

356 related employer businesses in Reading.

Logistics & Transportation

312 related employer businesses in Reading.

Beauty & Personal Care

235 related employer businesses in Reading.

  • Hair Salons: 159 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 46 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 25 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 25 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 25 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Wholesale & Distribution

181 related employer businesses in Reading.

Home Services

179 related employer businesses in Reading.

Gas Stations & Convenience

148 related employer businesses in Reading.

Pharmacies & Medical Supply

95 related employer businesses in Reading.

Entertainment & Recreation

93 related employer businesses in Reading.

  • Bars & Pubs: 53 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 53 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 24 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 13 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Technology & Media

89 related employer businesses in Reading.

Senior Care & Living

88 related employer businesses in Reading.

Education & Childcare

81 related employer businesses in Reading.

  • Daycare Centers: 81 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

81 related employer businesses in Reading.

Hospitality & Travel

80 related employer businesses in Reading.

  • Hotels: 38 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 38 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 28 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 6 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Campgrounds & RV Parks: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Health & Fitness

77 related employer businesses in Reading.

Pet Services

44 related employer businesses in Reading.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Reading

Business Advisors of America works with owners who are selling a business in Reading. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Reading ask

How long does it take to sell a business in Reading?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Reading?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Reading

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article