Selling a Business in Santa Maria

Owners in the Santa Maria area sell to local buyers and to buyers from other markets. The area has 12,484 employer businesses, and 86% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Santa Maria by the numbers

12,484

12,484

EMPLOYER BUSINESSES

86%

86%

SMALL EMPLOYER SHARE

35,359

35,359

BUSINESSES WITH NO EMPLOYEES

160,460

160,460

EMPLOYMENT

$11.1 billion

$11.1 billion

ANNUAL PAYROLL

5,110

5,110

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Santa Maria compares

  • The Santa Maria area ranks 12th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 6.1% between 2018 and 2023.

  • Construction makes up 10% of employer businesses in Santa Maria, compared with 8% in California.

  • 5,110 employer businesses here have 5 to 49 employees.

  • The Santa Maria area ranks 12th of 25 California metro areas for employer businesses.

  • The number of employer businesses grew 6.1% between 2018 and 2023.

  • Construction makes up 10% of employer businesses in Santa Maria, compared with 8% in California.

  • 5,110 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Professional and technical services: 1,569 employer businesses

  • Health care and social assistance: 1,558 employer businesses

  • Retail: 1,479 employer businesses

  • Construction: 1,294 employer businesses

  • Accommodation and food service: 1,265 employer businesses

The largest industries by number of employer businesses:

  • Professional and technical services: 1,569 employer businesses

  • Health care and social assistance: 1,558 employer businesses

  • Retail: 1,479 employer businesses

  • Construction: 1,294 employer businesses

  • Accommodation and food service: 1,265 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Every kind of business we sell in Santa Maria

We sell businesses in every one of these industries in Santa Maria. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,568 related employer businesses in Santa Maria.

  • General Contracting: 385 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 288 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 261 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 185 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 185 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 142 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 125 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 81 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 54 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Carpentry & Framing: 21 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

1,205 related employer businesses in Santa Maria.

Medical Practices

971 related employer businesses in Santa Maria.

Financial & Professional Services

776 related employer businesses in Santa Maria.

Retail Stores

597 related employer businesses in Santa Maria.

Manufacturing

441 related employer businesses in Santa Maria.

Home Services

372 related employer businesses in Santa Maria.

Automotive & Boat

323 related employer businesses in Santa Maria.

  • Auto Repair: 145 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 45 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 43 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 39 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 28 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Technology & Media

251 related employer businesses in Santa Maria.

Wholesale & Distribution

220 related employer businesses in Santa Maria.

Logistics & Transportation

194 related employer businesses in Santa Maria.

Hospitality & Travel

188 related employer businesses in Santa Maria.

  • Hotels: 136 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 136 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 32 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 13 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Beauty & Personal Care

174 related employer businesses in Santa Maria.

  • Hair Salons: 83 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 48 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 43 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 43 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 43 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Education & Childcare

164 related employer businesses in Santa Maria.

  • Daycare Centers: 147 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Gas Stations & Convenience

127 related employer businesses in Santa Maria.

Senior Care & Living

118 related employer businesses in Santa Maria.

Health & Fitness

114 related employer businesses in Santa Maria.

Entertainment & Recreation

112 related employer businesses in Santa Maria.

  • Bars & Pubs: 68 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 68 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 32 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 12 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pharmacies & Medical Supply

80 related employer businesses in Santa Maria.

Pet Services

60 related employer businesses in Santa Maria.

Energy & Utilities

52 related employer businesses in Santa Maria.

Land & Agriculture

10 related employer businesses in Santa Maria.

E-commerce & Online Businesses

We sell businesses in every one of these industries in Santa Maria. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,568 related employer businesses in Santa Maria.

  • General Contracting: 385 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 288 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 261 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 185 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 185 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 142 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 125 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 81 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 54 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Carpentry & Framing: 21 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

1,205 related employer businesses in Santa Maria.

Medical Practices

971 related employer businesses in Santa Maria.

Financial & Professional Services

776 related employer businesses in Santa Maria.

Retail Stores

597 related employer businesses in Santa Maria.

Manufacturing

441 related employer businesses in Santa Maria.

Home Services

372 related employer businesses in Santa Maria.

Automotive & Boat

323 related employer businesses in Santa Maria.

  • Auto Repair: 145 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 45 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 43 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 39 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 28 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Technology & Media

251 related employer businesses in Santa Maria.

Wholesale & Distribution

220 related employer businesses in Santa Maria.

Logistics & Transportation

194 related employer businesses in Santa Maria.

Hospitality & Travel

188 related employer businesses in Santa Maria.

  • Hotels: 136 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 136 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 32 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 13 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Beauty & Personal Care

174 related employer businesses in Santa Maria.

  • Hair Salons: 83 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 48 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 43 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 43 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 43 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Education & Childcare

164 related employer businesses in Santa Maria.

  • Daycare Centers: 147 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Gas Stations & Convenience

127 related employer businesses in Santa Maria.

Senior Care & Living

118 related employer businesses in Santa Maria.

Health & Fitness

114 related employer businesses in Santa Maria.

Entertainment & Recreation

112 related employer businesses in Santa Maria.

  • Bars & Pubs: 68 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 68 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 32 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 12 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pharmacies & Medical Supply

80 related employer businesses in Santa Maria.

Pet Services

60 related employer businesses in Santa Maria.

Energy & Utilities

52 related employer businesses in Santa Maria.

Land & Agriculture

10 related employer businesses in Santa Maria.

E-commerce & Online Businesses

Counties in this metro area

Working with owners in Santa Maria

Business Advisors of America works with owners who are selling a business in Santa Maria. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Santa Maria ask

How long does it take to sell a business in Santa Maria?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Santa Maria?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Santa Maria

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article