Selling a Business in Norwich

Owners in the Norwich area sell to local buyers and to buyers from other markets. The area has 5,883 employer businesses, and 85% of them have fewer than 20 employees. This page shows what is here and how a sale is handled.

LOCAL SNAPSHOT

Norwich by the numbers

5,883

5,883

EMPLOYER BUSINESSES

85%

85%

SMALL EMPLOYER SHARE

19,798

19,798

BUSINESSES WITH NO EMPLOYEES

100,654

100,654

EMPLOYMENT

$6.2 billion

$6.2 billion

ANNUAL PAYROLL

2,696

2,696

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Norwich compares

  • The Norwich area ranks 5th of 5 Connecticut metro areas for employer businesses.

  • Accommodation and food service makes up 13% of employer businesses in Norwich, compared with 10% in Connecticut.

  • 2,696 employer businesses here have 5 to 49 employees.

  • The Norwich area ranks 5th of 5 Connecticut metro areas for employer businesses.

  • Accommodation and food service makes up 13% of employer businesses in Norwich, compared with 10% in Connecticut.

  • 2,696 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 974 employer businesses

  • Health care and social assistance: 840 employer businesses

  • Accommodation and food service: 781 employer businesses

  • Repair, personal care and other services: 670 employer businesses

  • Construction: 525 employer businesses

The largest industries by number of employer businesses:

  • Retail: 974 employer businesses

  • Health care and social assistance: 840 employer businesses

  • Accommodation and food service: 781 employer businesses

  • Repair, personal care and other services: 670 employer businesses

  • Construction: 525 employer businesses

What buyers look for

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

Buyers look first at profit that holds up under review. Three years of tax returns and profit and loss statements that match each other carry more weight than a high number that cannot be shown.

  • How much of the business depends on the owner

  • How concentrated sales are among a few customers

  • The lease, its remaining term and the landlord's consent to a sale

  • The condition of equipment and the contracts that transfer

INDUSTRIES

What sells in Norwich

Retail, health care and social assistance, accommodation and food service, repair, personal care and other services

Every kind of business we sell in Norwich

We sell businesses in every one of these industries in Norwich. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

763 related employer businesses in Norwich.

Construction & Engineering

636 related employer businesses in Norwich.

  • General Contracting: 139 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 128 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 95 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 95 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 77 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 64 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 49 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 48 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 14 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

438 related employer businesses in Norwich.

Retail Stores

354 related employer businesses in Norwich.

Automotive & Boat

237 related employer businesses in Norwich.

  • Auto Repair: 73 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 52 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 36 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Marinas: 35 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Collision Repair: 20 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 11 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Boat Dealerships: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Financial & Professional Services

226 related employer businesses in Norwich.

Beauty & Personal Care

162 related employer businesses in Norwich.

  • Hair Salons: 69 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 55 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 31 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 7 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

135 related employer businesses in Norwich.

Manufacturing

133 related employer businesses in Norwich.

Home Services

109 related employer businesses in Norwich.

Hospitality & Travel

100 related employer businesses in Norwich.

  • Hotels: 57 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 57 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 27 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Travel Agencies: 3 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Wholesale & Distribution

84 related employer businesses in Norwich.

Health & Fitness

82 related employer businesses in Norwich.

Logistics & Transportation

72 related employer businesses in Norwich.

Senior Care & Living

69 related employer businesses in Norwich.

Pharmacies & Medical Supply

62 related employer businesses in Norwich.

Education & Childcare

55 related employer businesses in Norwich.

  • Daycare Centers: 55 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

47 related employer businesses in Norwich.

Technology & Media

47 related employer businesses in Norwich.

Entertainment & Recreation

46 related employer businesses in Norwich.

  • Bars & Pubs: 19 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 19 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 9 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pet Services

43 related employer businesses in Norwich.

E-commerce & Online Businesses

Land & Agriculture

We sell businesses in every one of these industries in Norwich. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

763 related employer businesses in Norwich.

Construction & Engineering

636 related employer businesses in Norwich.

  • General Contracting: 139 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 128 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 95 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 95 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 77 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 64 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 49 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 48 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 14 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

438 related employer businesses in Norwich.

Retail Stores

354 related employer businesses in Norwich.

Automotive & Boat

237 related employer businesses in Norwich.

  • Auto Repair: 73 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 52 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 36 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Marinas: 35 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Collision Repair: 20 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 11 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Boat Dealerships: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Financial & Professional Services

226 related employer businesses in Norwich.

Beauty & Personal Care

162 related employer businesses in Norwich.

  • Hair Salons: 69 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 55 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 31 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 7 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

135 related employer businesses in Norwich.

Manufacturing

133 related employer businesses in Norwich.

Home Services

109 related employer businesses in Norwich.

Hospitality & Travel

100 related employer businesses in Norwich.

  • Hotels: 57 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 57 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 27 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Travel Agencies: 3 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Wholesale & Distribution

84 related employer businesses in Norwich.

Health & Fitness

82 related employer businesses in Norwich.

Logistics & Transportation

72 related employer businesses in Norwich.

Senior Care & Living

69 related employer businesses in Norwich.

Pharmacies & Medical Supply

62 related employer businesses in Norwich.

Education & Childcare

55 related employer businesses in Norwich.

  • Daycare Centers: 55 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

47 related employer businesses in Norwich.

Technology & Media

47 related employer businesses in Norwich.

Entertainment & Recreation

46 related employer businesses in Norwich.

  • Bars & Pubs: 19 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 19 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 9 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pet Services

43 related employer businesses in Norwich.

E-commerce & Online Businesses

Land & Agriculture

Counties in this metro area

Working with owners in Norwich

Business Advisors of America works with owners who are selling a business in Norwich. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Norwich ask

How long does it take to sell a business in Norwich?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Norwich?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Norwich

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article