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Mendocino County

Selling a Business in Mendocino County

Mendocino County has 2,432 employer businesses, and 89% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

LOCAL SNAPSHOT

Mendocino County by the numbers

2,432

2,432

EMPLOYER BUSINESSES

89%

89%

SMALL EMPLOYER SHARE

7,563

7,563

BUSINESSES WITH NO EMPLOYEES

23,356

23,356

EMPLOYMENT

$1.2 billion

$1.2 billion

ANNUAL PAYROLL

983

983

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Mendocino County compares

  • Mendocino County ranks 35th of 58 California counties and county equivalents for employer businesses.

  • The number of employer businesses fell 1.6% between 2018 and 2023.

  • Retail makes up 16% of employer businesses in Mendocino County, compared with 10% in California.

  • 983 employer businesses here have 5 to 49 employees.

  • Mendocino County ranks 35th of 58 California counties and county equivalents for employer businesses.

  • The number of employer businesses fell 1.6% between 2018 and 2023.

  • Retail makes up 16% of employer businesses in Mendocino County, compared with 10% in California.

  • 983 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 392 employer businesses

  • Accommodation and food service: 329 employer businesses

  • Construction: 284 employer businesses

  • Health care and social assistance: 257 employer businesses

  • Repair, personal care and other services: 212 employer businesses

The largest industries by number of employer businesses:

  • Retail: 392 employer businesses

  • Accommodation and food service: 329 employer businesses

  • Construction: 284 employer businesses

  • Health care and social assistance: 257 employer businesses

  • Repair, personal care and other services: 212 employer businesses

Every kind of business we sell in Mendocino County

We sell businesses in every one of these industries in Mendocino County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

289 related employer businesses in Mendocino County.

  • General Contracting: 113 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 38 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 36 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 29 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 29 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 21 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 18 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 14 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

Restaurants & Food

255 related employer businesses in Mendocino County.

Retail Stores

150 related employer businesses in Mendocino County.

Financial & Professional Services

110 related employer businesses in Mendocino County.

Medical Practices

108 related employer businesses in Mendocino County.

Manufacturing

101 related employer businesses in Mendocino County.

Automotive & Boat

93 related employer businesses in Mendocino County.

  • Auto Repair: 41 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 16 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 12 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Towing & Repo: 9 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Hospitality & Travel

92 related employer businesses in Mendocino County.

  • Hotels: 54 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 54 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Bed & Breakfasts / Inns: 21 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Campgrounds & RV Parks: 12 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Transportation Services: 5 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Gas Stations & Convenience

53 related employer businesses in Mendocino County.

  • Gas Stations: 42 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 11 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Home Services

46 related employer businesses in Mendocino County.

  • Property Management: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 11 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 11 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 3 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Logistics & Transportation

45 related employer businesses in Mendocino County.

Energy & Utilities

32 related employer businesses in Mendocino County.

Wholesale & Distribution

31 related employer businesses in Mendocino County.

Senior Care & Living

30 related employer businesses in Mendocino County.

Entertainment & Recreation

23 related employer businesses in Mendocino County.

  • Bars & Pubs: 16 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 16 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Education & Childcare

22 related employer businesses in Mendocino County.

  • Daycare Centers: 22 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Health & Fitness

20 related employer businesses in Mendocino County.

Beauty & Personal Care

18 related employer businesses in Mendocino County.

  • Nail Salons: 8 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Hair Salons: 7 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Pharmacies & Medical Supply

16 related employer businesses in Mendocino County.

Technology & Media

12 related employer businesses in Mendocino County.

Pet Services

10 related employer businesses in Mendocino County.

Land & Agriculture

3 related employer businesses in Mendocino County.

We sell businesses in every one of these industries in Mendocino County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

289 related employer businesses in Mendocino County.

  • General Contracting: 113 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 38 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Interior Finishing: 36 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 29 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 29 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 21 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 18 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 14 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

Restaurants & Food

255 related employer businesses in Mendocino County.

Retail Stores

150 related employer businesses in Mendocino County.

Financial & Professional Services

110 related employer businesses in Mendocino County.

Medical Practices

108 related employer businesses in Mendocino County.

Manufacturing

101 related employer businesses in Mendocino County.

Automotive & Boat

93 related employer businesses in Mendocino County.

  • Auto Repair: 41 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 16 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 12 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Towing & Repo: 9 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Hospitality & Travel

92 related employer businesses in Mendocino County.

  • Hotels: 54 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 54 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Bed & Breakfasts / Inns: 21 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Campgrounds & RV Parks: 12 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Transportation Services: 5 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Gas Stations & Convenience

53 related employer businesses in Mendocino County.

  • Gas Stations: 42 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 11 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Home Services

46 related employer businesses in Mendocino County.

  • Property Management: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 11 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 11 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 3 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Logistics & Transportation

45 related employer businesses in Mendocino County.

Energy & Utilities

32 related employer businesses in Mendocino County.

Wholesale & Distribution

31 related employer businesses in Mendocino County.

Senior Care & Living

30 related employer businesses in Mendocino County.

Entertainment & Recreation

23 related employer businesses in Mendocino County.

  • Bars & Pubs: 16 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 16 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Education & Childcare

22 related employer businesses in Mendocino County.

  • Daycare Centers: 22 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Health & Fitness

20 related employer businesses in Mendocino County.

Beauty & Personal Care

18 related employer businesses in Mendocino County.

  • Nail Salons: 8 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Hair Salons: 7 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Pharmacies & Medical Supply

16 related employer businesses in Mendocino County.

Technology & Media

12 related employer businesses in Mendocino County.

Pet Services

10 related employer businesses in Mendocino County.

Land & Agriculture

3 related employer businesses in Mendocino County.

Where this county sits

Working with owners in Mendocino County

Business Advisors of America works with owners who are selling a business in Mendocino County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Mendocino County ask

How long does it take to sell a business in Mendocino County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Mendocino County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Mendocino County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article