Selling a Business in Humboldt County

Humboldt County has 3,178 employer businesses, and 87% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

LOCAL SNAPSHOT

Humboldt County by the numbers

3,178

3,178

EMPLOYER BUSINESSES

87%

87%

SMALL EMPLOYER SHARE

10,789

10,789

BUSINESSES WITH NO EMPLOYEES

34,729

34,729

EMPLOYMENT

$1.7 billion

$1.7 billion

ANNUAL PAYROLL

1,459

1,459

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Humboldt County compares

  • Humboldt County ranks 33rd of 58 California counties and county equivalents for employer businesses.

  • The number of employer businesses fell 0.8% between 2018 and 2023.

  • Retail makes up 17% of employer businesses in Humboldt County, compared with 10% in California.

  • 1,459 employer businesses here have 5 to 49 employees.

  • Humboldt County ranks 33rd of 58 California counties and county equivalents for employer businesses.

  • The number of employer businesses fell 0.8% between 2018 and 2023.

  • Retail makes up 17% of employer businesses in Humboldt County, compared with 10% in California.

  • 1,459 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 525 employer businesses

  • Accommodation and food service: 404 employer businesses

  • Health care and social assistance: 389 employer businesses

  • Construction: 345 employer businesses

  • Repair, personal care and other services: 297 employer businesses

The largest industries by number of employer businesses:

  • Retail: 525 employer businesses

  • Accommodation and food service: 404 employer businesses

  • Health care and social assistance: 389 employer businesses

  • Construction: 345 employer businesses

  • Repair, personal care and other services: 297 employer businesses

Every kind of business we sell in Humboldt County

We sell businesses in every one of these industries in Humboldt County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

372 related employer businesses in Humboldt County.

  • General Contracting: 167 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Electrical: 38 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 36 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 34 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 34 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 31 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 30 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 26 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 10 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Restaurants & Food

351 related employer businesses in Humboldt County.

Retail Stores

203 related employer businesses in Humboldt County.

Medical Practices

172 related employer businesses in Humboldt County.

Financial & Professional Services

144 related employer businesses in Humboldt County.

Automotive & Boat

130 related employer businesses in Humboldt County.

  • Auto Repair: 56 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 23 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 20 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 15 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 9 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 7 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Manufacturing

105 related employer businesses in Humboldt County.

Hospitality & Travel

63 related employer businesses in Humboldt County.

  • Hotels: 47 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 47 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Gas Stations & Convenience

59 related employer businesses in Humboldt County.

  • Gas Stations: 54 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Logistics & Transportation

56 related employer businesses in Humboldt County.

Education & Childcare

52 related employer businesses in Humboldt County.

  • Daycare Centers: 52 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Home Services

47 related employer businesses in Humboldt County.

  • Property Management: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 9 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 9 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 6 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Wholesale & Distribution

37 related employer businesses in Humboldt County.

Entertainment & Recreation

35 related employer businesses in Humboldt County.

  • Bars & Pubs: 23 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 23 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 4 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Senior Care & Living

35 related employer businesses in Humboldt County.

Pharmacies & Medical Supply

29 related employer businesses in Humboldt County.

Energy & Utilities

27 related employer businesses in Humboldt County.

Beauty & Personal Care

22 related employer businesses in Humboldt County.

  • Hair Salons: 12 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 6 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 4 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 4 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 4 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Health & Fitness

19 related employer businesses in Humboldt County.

  • Gyms & Health Clubs: 19 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.

  • Yoga Studios: 19 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.

  • Pilates Studios: 19 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.

  • Personal Training Studios: 19 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.

Technology & Media

18 related employer businesses in Humboldt County.

Pet Services

16 related employer businesses in Humboldt County.

We sell businesses in every one of these industries in Humboldt County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

372 related employer businesses in Humboldt County.

  • General Contracting: 167 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Electrical: 38 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 36 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 34 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 34 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 31 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Civil Engineering: 30 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 26 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 10 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Restaurants & Food

351 related employer businesses in Humboldt County.

Retail Stores

203 related employer businesses in Humboldt County.

Medical Practices

172 related employer businesses in Humboldt County.

Financial & Professional Services

144 related employer businesses in Humboldt County.

Automotive & Boat

130 related employer businesses in Humboldt County.

  • Auto Repair: 56 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 23 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 20 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 15 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 9 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 7 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Manufacturing

105 related employer businesses in Humboldt County.

Hospitality & Travel

63 related employer businesses in Humboldt County.

  • Hotels: 47 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 47 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Gas Stations & Convenience

59 related employer businesses in Humboldt County.

  • Gas Stations: 54 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Logistics & Transportation

56 related employer businesses in Humboldt County.

Education & Childcare

52 related employer businesses in Humboldt County.

  • Daycare Centers: 52 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Home Services

47 related employer businesses in Humboldt County.

  • Property Management: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 9 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 9 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 6 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Wholesale & Distribution

37 related employer businesses in Humboldt County.

Entertainment & Recreation

35 related employer businesses in Humboldt County.

  • Bars & Pubs: 23 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 23 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 4 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Senior Care & Living

35 related employer businesses in Humboldt County.

Pharmacies & Medical Supply

29 related employer businesses in Humboldt County.

Energy & Utilities

27 related employer businesses in Humboldt County.

Beauty & Personal Care

22 related employer businesses in Humboldt County.

  • Hair Salons: 12 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 6 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 4 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 4 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 4 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Health & Fitness

19 related employer businesses in Humboldt County.

  • Gyms & Health Clubs: 19 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.

  • Yoga Studios: 19 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.

  • Pilates Studios: 19 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.

  • Personal Training Studios: 19 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.

Technology & Media

18 related employer businesses in Humboldt County.

Pet Services

16 related employer businesses in Humboldt County.

Where this county sits

Working with owners in Humboldt County

Business Advisors of America works with owners who are selling a business in Humboldt County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Humboldt County ask

How long does it take to sell a business in Humboldt County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Humboldt County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Humboldt County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article