Owner Dependency: The Problem That Shows Up in Diligence

Why a business that depends on its owner sells for less, how buyers test for it, and what to do in the year before a sale to reduce it.

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Words by

Matan Michael

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The question every buyer asks, whether or not they say it out loud, is what happens to this business the day the owner leaves. If the answer is that customers follow the owner, employees quit, and nobody knows how to quote a job, the buyer is paying for earnings that may not exist in a year. They price accordingly. Owner dependency is the most common reason a business sells below its earnings multiple, and it is one of the few problems that can be fixed with time rather than money.

How buyers test for it

They ask who the top ten customers call when they have a problem. If the answer is your cell phone, that is a finding.

They ask who quotes new work, who negotiates with vendors, who hires, who handles the bank, who runs payroll, and who is the licensed professional on record. Every answer that is "the owner" is a role the buyer has to fill or become.

They ask when you last took two weeks off and what happened. Owners who say they have not taken two weeks off in ten years think they are demonstrating commitment. Buyers hear that the business cannot function without them.

They look at the org chart. A business with an owner and twelve employees who all report to the owner has no management layer. A business with an owner, a general manager, and two supervisors has one.

They look at the customer list. If the owner's name is on every contract and every relationship started with a personal introduction, the goodwill belongs to the owner, and it may not transfer.

In diligence, they talk to key employees and sometimes to customers, with your consent, near the end of the process. What those people say about how the business runs will confirm or contradict everything in the offering memorandum.

What it costs

An owner-operated business is valued on seller's discretionary earnings, and the SDE multiple already assumes the buyer will work in the business. Owner dependency beyond that normal level pushes the multiple to the low end of the range or below it. It also changes deal structure. Buyers ask for longer transition periods, larger seller notes, and earnouts tied to revenue retention, all of which move risk from the buyer back to you.

Lenders see it too. An SBA lender evaluating a business where the owner holds the contractor's license or is the only relationship with the top customer will require the buyer to have the same license or will discount the cash flow.

A business that runs without its owner moves up a category. It gets valued closer to EBITDA, attracts buyers who do not intend to work in it, and closes with less seller financing. The gap between those two outcomes on a business with $500,000 in earnings can be several hundred thousand dollars.

The fix, in order

Start with the customers. Introduce your top accounts to whoever will handle them after you leave. Move the relationship in stages, first copying the person on emails, then having them lead calls, then stepping back. Do this a year out, so by the time a buyer checks, the customer has been working with someone else for months.

Then the management layer. If you have a strong employee, promote them to general manager or operations manager with a title, a raise, and defined authority. If you do not, hire one. Buyers pay for a manager who has been in place for a year. They do not pay for one hired the month before listing.

Then the licenses. If the business operates under your personal license, a contractor's license, a professional license, a liquor license held in your name, find out what it takes for the business or a qualifying employee to hold it. Some of this takes a year.

Then the knowledge. Write down how the business runs. Pricing, quoting, scheduling, vendor terms, the software, the passwords, the seasonal patterns, the customers who pay late and the ones who need a call every month. The operations manual can be rough as long as it exists. Buyers ask for it and lenders like to see it.

Then the test. Take two weeks off with your phone in a drawer. See what breaks. Fix that. Take a month off six months later and do it again.

What not to do

Do not disappear the month before listing to prove the business runs itself. Buyers look at the trailing twelve months, and a sudden dip shows up. Reduce your role gradually while the numbers hold.

Do not hire a manager and keep doing their job. A general manager who has no authority is an expense with no benefit, and buyers can tell in one conversation.

Do not overstate it. If you still run sales, say so, and price the business as owner-operated. A buyer who discovers in diligence that the "manager" has never quoted a job walks or retrades, and both are worse than an honest presentation.

What a buyer's lender sees

SBA lenders underwrite owner dependency directly. The application asks who the key people are and what the buyer's plan is to replace the seller. If the seller holds a license the business needs, the lender wants to see the buyer's license or a qualified employee's. If the seller is the only salesperson, the lender wants to see how the buyer will sell. A lender who is not satisfied either declines or reduces the loan, which sends the buyer back to the seller asking for a larger note.

This is why the fix has to be done before listing rather than promised. A lender will accept a general manager with two years of payroll history. They will not accept a plan to hire one.

A specific case

A commercial cleaning company with $550,000 in SDE and 35 employees had an owner who quoted every job, held every client relationship, and handled every complaint. The valuation on the numbers was around $1.4 million. The first two buyers who looked at it offered $1.1 million with $300,000 in seller financing and a twelve month transition, because their lenders would not size the loan without the owner in the business.

The owner took the business off the market, hired an operations manager, moved the top fifteen accounts to that manager over nine months, and started working three days a week. When it went back to market a year later with the same SDE, it sold for $1.45 million with $150,000 in seller financing and a ninety day transition. The manager stayed. The buyer's lender financed the deal on the first pass.

Nothing about the earnings changed. What changed was who a buyer would be paying for.

The transition agreement

However much dependency has been reduced, the buyer will want the seller for a period after closing. The purchase agreement should define it: how many weeks, how many hours a week, what the seller will do, whether it is paid or included in the price, and when it ends. An open-ended commitment to "be available" becomes a source of conflict when the buyer calls every day for six months. A defined schedule with a defined end protects both sides.

If there is no time

If you are selling in the next few months and the business depends on you, the answer is transition. Offer a longer handover, three to six months instead of the usual thirty days, with a defined schedule of what you will do and when you will step back. Consider a consulting agreement after that. Structure part of the price as a note or earnout if it gets you a better total, but negotiate the terms so the buyer's performance, not just the customers' behavior, determines what you receive.

Know what your business is worth.

Thinking about selling? Talk to an advisor who has closed real deals and knows what your business is truly worth.

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Rated 5/5 from 100+ businesses

Know what your business is worth.

Thinking about selling? Talk to an advisor who has closed real deals and knows what your business is truly worth.

woman wearing blue dress shirt
closeup photography of woman smiling
man in white crew neck shirt wearing black framed eyeglasses
smiling woman wearing white and black pinstriped collared top

Rated 5/5 from 100+ businesses

Know what your business is worth.

Thinking about selling? Talk to an advisor who has closed real deals and knows what your business is truly worth.

woman wearing blue dress shirt
closeup photography of woman smiling
man in white crew neck shirt wearing black framed eyeglasses
smiling woman wearing white and black pinstriped collared top

Rated 5/5 from 100+ businesses