Selling a Business in Dane County
Dane County has 14,765 employer businesses, and 81% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are professional and technical services and health care and social assistance.
Part of the Madison area.
Areas in Wisconsin
LOCAL SNAPSHOT
Dane County by the numbers
14,765
14,765
EMPLOYER BUSINESSES
81%
81%
SMALL EMPLOYER SHARE
44,775
44,775
BUSINESSES WITH NO EMPLOYEES
314,435
314,435
EMPLOYMENT
$22.4 billion
$22.4 billion
ANNUAL PAYROLL
6,432
6,432
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Dane County compares
Dane County ranks 2nd of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 3.0% between 2018 and 2023.
Professional and technical services makes up 14% of employer businesses in Dane County, compared with 8% in Wisconsin.
6,432 employer businesses here have 5 to 49 employees.
Dane County ranks 2nd of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 3.0% between 2018 and 2023.
Professional and technical services makes up 14% of employer businesses in Dane County, compared with 8% in Wisconsin.
6,432 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Professional and technical services: 2,016 employer businesses
Health care and social assistance: 1,660 employer businesses
Retail: 1,620 employer businesses
Repair, personal care and other services: 1,513 employer businesses
Accommodation and food service: 1,456 employer businesses
The largest industries by number of employer businesses:
Professional and technical services: 2,016 employer businesses
Health care and social assistance: 1,660 employer businesses
Retail: 1,620 employer businesses
Repair, personal care and other services: 1,513 employer businesses
Accommodation and food service: 1,456 employer businesses
INDUSTRIES
What sells in Dane County
Professional and technical services, health care and social assistance, retail, repair, personal care and other services
Every kind of business we sell in Dane County
These are the industries in Dane County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
1,564 related employer businesses in Dane County.
General Contracting: 411 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 258 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 241 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 180 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Electrical: 133 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Plumbing: 128 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 128 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Roofing & Siding: 83 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 70 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Masonry: 27 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
1,214 related employer businesses in Dane County.
Full-Service Restaurants: 481 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 431 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 155 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 83 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 46 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Bakeries: 18 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Financial & Professional Services
964 related employer businesses in Dane County.
Real Estate Brokerages: 332 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Insurance Agencies: 234 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Wealth Management: 194 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Accounting & Tax Practices: 165 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Private Lending: 35 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Mortgage Brokerages: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Medical Practices
790 related employer businesses in Dane County.
Dental Practices: 182 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 162 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Primary & Family Care: 138 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Veterinary Medicine: 104 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Physical Therapy & Rehab: 94 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Vision & Eye Care: 38 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Home Health & Hospice: 33 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Specialty Medicine: 20 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Medical Labs & Imaging: 13 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Urgent Care Clinics: 6 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Retail Stores
705 related employer businesses in Dane County.
Fashion, Apparel & Jewelry: 195 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 158 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hardware, Garden & Building: 118 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 90 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 55 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 51 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 38 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Manufacturing
446 related employer businesses in Dane County.
Food & Beverage Manufacturing: 95 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 80 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Metal Fabrication: 76 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Medical & Chemical Manufacturing: 63 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 57 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Wood & Furniture Manufacturing: 39 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Construction Materials Manufacturing: 30 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Textile & Apparel Manufacturing: 6 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Automotive & Boat
397 related employer businesses in Dane County.
Auto Repair: 158 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 80 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Auto Parts: 74 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 41 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 25 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Towing & Repo: 11 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Boat Dealerships: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Home Services
375 related employer businesses in Dane County.
Property Management: 178 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 167 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 167 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Pest Control: 19 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Security Systems: 11 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Technology & Media
334 related employer businesses in Dane County.
Digital Marketing Agencies: 103 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 80 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Software Companies (SaaS): 59 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
Media, Film & Studio Production: 51 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Real Estate Media: 41 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Beauty & Personal Care
332 related employer businesses in Dane County.
Hair Salons: 198 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 72 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 72 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 72 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Nail Salons: 37 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Barber Shops: 25 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Wholesale & Distribution
330 related employer businesses in Dane County.
Industrial & Construction Supply: 135 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Electronics, IT & Office Equipment Distribution: 77 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Food & Beverage Distribution: 62 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Medical, Dental & Pharmaceutical Distribution: 18 employer businesses here. Typical sale multiple: 3.5x - 4.5x EBITDA.
Packaging, Paper & JanSan Distribution: 18 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 13 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Consumer Goods & Apparel Distribution: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Logistics & Transportation
286 related employer businesses in Dane County.
General Freight Trucking: 181 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 29 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Commercial Moving: 25 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Warehousing & Fulfillment: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Heavy Haul Transport: 12 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Freight Brokerage & 3PL: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
NEMT & Passenger Transport: 7 employer businesses here. Typical sale multiple: 2.1x - 3.1x SDE.
Entertainment & Recreation
271 related employer businesses in Dane County.
Bars & Pubs: 162 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 162 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 70 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 19 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Arcades & FECs: 5 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.
Senior Care & Living
236 related employer businesses in Dane County.
Non-Medical Home Care: 134 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 82 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Senior Living Communities: 20 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Education & Childcare
219 related employer businesses in Dane County.
Daycare Centers: 202 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Tutoring Centers: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Health & Fitness
201 related employer businesses in Dane County.
Gyms & Health Clubs: 149 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 149 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 149 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 149 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 52 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Gas Stations & Convenience
172 related employer businesses in Dane County.
Gas Stations: 161 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Convenience Stores: 11 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Hospitality & Travel
160 related employer businesses in Dane County.
Hotels: 105 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 105 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 31 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Travel Agencies: 14 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Bed & Breakfasts / Inns: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Campgrounds & RV Parks: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Pharmacies & Medical Supply
139 related employer businesses in Dane County.
Compounding Pharmacies: 72 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 72 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 33 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Durable Medical Equipment (DME): 21 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Medical Supply Retail: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Pet Services
102 related employer businesses in Dane County.
Pet Grooming & Spas: 76 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 76 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 26 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Energy & Utilities
37 related employer businesses in Dane County.
Waste Management & Recycling: 23 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
These are the industries in Dane County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
1,564 related employer businesses in Dane County.
General Contracting: 411 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 258 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 241 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 180 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Electrical: 133 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Plumbing: 128 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 128 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Roofing & Siding: 83 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 70 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Masonry: 27 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Remediation & Restoration: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
1,214 related employer businesses in Dane County.
Full-Service Restaurants: 481 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 431 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 155 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 83 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 46 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Bakeries: 18 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Financial & Professional Services
964 related employer businesses in Dane County.
Real Estate Brokerages: 332 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Insurance Agencies: 234 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Wealth Management: 194 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Accounting & Tax Practices: 165 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Private Lending: 35 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Mortgage Brokerages: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Medical Practices
790 related employer businesses in Dane County.
Dental Practices: 182 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 162 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Primary & Family Care: 138 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Veterinary Medicine: 104 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Physical Therapy & Rehab: 94 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Vision & Eye Care: 38 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Home Health & Hospice: 33 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Specialty Medicine: 20 employer businesses here. Typical sale multiple: 5.0x - 7.0x EBITDA.
Medical Labs & Imaging: 13 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Urgent Care Clinics: 6 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Retail Stores
705 related employer businesses in Dane County.
Fashion, Apparel & Jewelry: 195 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 158 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hardware, Garden & Building: 118 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 90 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 55 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 51 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 38 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Manufacturing
446 related employer businesses in Dane County.
Food & Beverage Manufacturing: 95 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 80 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Metal Fabrication: 76 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Medical & Chemical Manufacturing: 63 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 57 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Wood & Furniture Manufacturing: 39 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Construction Materials Manufacturing: 30 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Textile & Apparel Manufacturing: 6 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Automotive & Boat
397 related employer businesses in Dane County.
Auto Repair: 158 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 80 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Auto Parts: 74 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 41 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 25 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Towing & Repo: 11 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Boat Dealerships: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Home Services
375 related employer businesses in Dane County.
Property Management: 178 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 167 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 167 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Pest Control: 19 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Security Systems: 11 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.
Technology & Media
334 related employer businesses in Dane County.
Digital Marketing Agencies: 103 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 80 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Software Companies (SaaS): 59 employer businesses here. Typical sale multiple: 3.5x - 5.5x SDE.
Media, Film & Studio Production: 51 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Real Estate Media: 41 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Beauty & Personal Care
332 related employer businesses in Dane County.
Hair Salons: 198 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 72 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 72 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 72 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Nail Salons: 37 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Barber Shops: 25 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Wholesale & Distribution
330 related employer businesses in Dane County.
Industrial & Construction Supply: 135 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Electronics, IT & Office Equipment Distribution: 77 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Food & Beverage Distribution: 62 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Medical, Dental & Pharmaceutical Distribution: 18 employer businesses here. Typical sale multiple: 3.5x - 4.5x EBITDA.
Packaging, Paper & JanSan Distribution: 18 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 13 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Consumer Goods & Apparel Distribution: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Logistics & Transportation
286 related employer businesses in Dane County.
General Freight Trucking: 181 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 29 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Commercial Moving: 25 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Warehousing & Fulfillment: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Heavy Haul Transport: 12 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Freight Brokerage & 3PL: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
NEMT & Passenger Transport: 7 employer businesses here. Typical sale multiple: 2.1x - 3.1x SDE.
Entertainment & Recreation
271 related employer businesses in Dane County.
Bars & Pubs: 162 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 162 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 70 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 19 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Arcades & FECs: 5 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.
Senior Care & Living
236 related employer businesses in Dane County.
Non-Medical Home Care: 134 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 82 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Senior Living Communities: 20 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Education & Childcare
219 related employer businesses in Dane County.
Daycare Centers: 202 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Tutoring Centers: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Health & Fitness
201 related employer businesses in Dane County.
Gyms & Health Clubs: 149 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 149 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 149 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 149 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 52 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Gas Stations & Convenience
172 related employer businesses in Dane County.
Gas Stations: 161 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Convenience Stores: 11 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Hospitality & Travel
160 related employer businesses in Dane County.
Hotels: 105 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 105 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 31 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Travel Agencies: 14 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.
Bed & Breakfasts / Inns: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Campgrounds & RV Parks: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Pharmacies & Medical Supply
139 related employer businesses in Dane County.
Compounding Pharmacies: 72 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 72 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 33 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Durable Medical Equipment (DME): 21 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Medical Supply Retail: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Pet Services
102 related employer businesses in Dane County.
Pet Grooming & Spas: 76 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 76 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 26 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Energy & Utilities
37 related employer businesses in Dane County.
Waste Management & Recycling: 23 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Water & Wastewater Services: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Working with owners in Dane County
Business Advisors of America works with owners who are selling a business in Dane County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Dane County ask
How long does it take to sell a business in Dane County?
The time depends on the price, the quality of the records and the number of qualified buyers.
How is a business valued in Dane County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Dane County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article