Selling a Business in Dunn County
Dunn County has 915 employer businesses, and 84% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and construction.
Areas in Wisconsin
LOCAL SNAPSHOT
Dunn County by the numbers
915
915
EMPLOYER BUSINESSES
84%
84%
SMALL EMPLOYER SHARE
2,935
2,935
BUSINESSES WITH NO EMPLOYEES
15,649
15,649
EMPLOYMENT
$929 million
$929 million
ANNUAL PAYROLL
401
401
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Dunn County compares
Dunn County ranks 39th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 1.3% between 2018 and 2023.
Transportation and warehousing makes up 6% of employer businesses in Dunn County, compared with 4% in Wisconsin.
401 employer businesses here have 5 to 49 employees.
Dunn County ranks 39th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 1.3% between 2018 and 2023.
Transportation and warehousing makes up 6% of employer businesses in Dunn County, compared with 4% in Wisconsin.
401 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 113 employer businesses
Construction: 112 employer businesses
Repair, personal care and other services: 99 employer businesses
Health care and social assistance: 99 employer businesses
Accommodation and food service: 91 employer businesses
The largest industries by number of employer businesses:
Retail: 113 employer businesses
Construction: 112 employer businesses
Repair, personal care and other services: 99 employer businesses
Health care and social assistance: 99 employer businesses
Accommodation and food service: 91 employer businesses
INDUSTRIES
What sells in Dunn County
Retail, construction, repair, personal care and other services, health care and social assistance
Every kind of business we sell in Dunn County
These are the industries in Dunn County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
107 related employer businesses in Dunn County.
General Contracting: 23 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Foundation & Site Prep: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Plumbing: 17 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 17 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 13 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Landscaping: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 6 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Restaurants & Food
70 related employer businesses in Dunn County.
Full-Service Restaurants: 34 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 19 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Logistics & Transportation
49 related employer businesses in Dunn County.
General Freight Trucking: 46 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Manufacturing
48 related employer businesses in Dunn County.
Metal Fabrication: 17 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 15 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 12 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Medical & Chemical Manufacturing: 4 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Financial & Professional Services
43 related employer businesses in Dunn County.
Insurance Agencies: 18 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 10 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Wealth Management: 9 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Real Estate Brokerages: 6 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Medical Practices
35 related employer businesses in Dunn County.
Dental Practices: 9 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 7 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Mental & Behavioral Health: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Primary & Family Care: 5 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Home Health & Hospice: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Physical Therapy & Rehab: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Automotive & Boat
32 related employer businesses in Dunn County.
Auto Repair: 17 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 7 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 3 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Retail Stores
30 related employer businesses in Dunn County.
Fashion, Apparel & Jewelry: 10 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Hardware, Garden & Building: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 6 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 4 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Sporting Goods & Firearms: 3 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Entertainment & Recreation
24 related employer businesses in Dunn County.
Bars & Pubs: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 18 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Gas Stations & Convenience
24 related employer businesses in Dunn County.
Gas Stations: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Senior Care & Living
18 related employer businesses in Dunn County.
Assisted Living Facilities: 10 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Beauty & Personal Care
11 related employer businesses in Dunn County.
Hair Salons: 8 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Hospitality & Travel
11 related employer businesses in Dunn County.
Hotels: 8 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 8 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Home Services
10 related employer businesses in Dunn County.
Property Management: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 4 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 4 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Wholesale & Distribution
10 related employer businesses in Dunn County.
Industrial & Construction Supply: 10 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Health & Fitness
9 related employer businesses in Dunn County.
Gyms & Health Clubs: 9 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 9 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 9 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 9 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Pharmacies & Medical Supply
8 related employer businesses in Dunn County.
Home Infusion: 5 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Education & Childcare
7 related employer businesses in Dunn County.
Daycare Centers: 7 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pet Services
6 related employer businesses in Dunn County.
Pet Grooming & Spas: 6 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
These are the industries in Dunn County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
107 related employer businesses in Dunn County.
General Contracting: 23 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Foundation & Site Prep: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Plumbing: 17 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 17 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 13 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Landscaping: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 6 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Restaurants & Food
70 related employer businesses in Dunn County.
Full-Service Restaurants: 34 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 19 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Logistics & Transportation
49 related employer businesses in Dunn County.
General Freight Trucking: 46 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Manufacturing
48 related employer businesses in Dunn County.
Metal Fabrication: 17 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 15 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 12 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Medical & Chemical Manufacturing: 4 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Financial & Professional Services
43 related employer businesses in Dunn County.
Insurance Agencies: 18 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 10 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Wealth Management: 9 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Real Estate Brokerages: 6 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Medical Practices
35 related employer businesses in Dunn County.
Dental Practices: 9 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 7 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Mental & Behavioral Health: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Primary & Family Care: 5 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Home Health & Hospice: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Physical Therapy & Rehab: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Automotive & Boat
32 related employer businesses in Dunn County.
Auto Repair: 17 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 7 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 3 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Retail Stores
30 related employer businesses in Dunn County.
Fashion, Apparel & Jewelry: 10 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Hardware, Garden & Building: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 6 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 4 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Sporting Goods & Firearms: 3 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Entertainment & Recreation
24 related employer businesses in Dunn County.
Bars & Pubs: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 18 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Gas Stations & Convenience
24 related employer businesses in Dunn County.
Gas Stations: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Senior Care & Living
18 related employer businesses in Dunn County.
Assisted Living Facilities: 10 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Beauty & Personal Care
11 related employer businesses in Dunn County.
Hair Salons: 8 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Hospitality & Travel
11 related employer businesses in Dunn County.
Hotels: 8 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 8 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Home Services
10 related employer businesses in Dunn County.
Property Management: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 4 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 4 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Wholesale & Distribution
10 related employer businesses in Dunn County.
Industrial & Construction Supply: 10 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Health & Fitness
9 related employer businesses in Dunn County.
Gyms & Health Clubs: 9 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 9 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 9 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 9 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Pharmacies & Medical Supply
8 related employer businesses in Dunn County.
Home Infusion: 5 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Education & Childcare
7 related employer businesses in Dunn County.
Daycare Centers: 7 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pet Services
6 related employer businesses in Dunn County.
Pet Grooming & Spas: 6 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Working with owners in Dunn County
Business Advisors of America works with owners who are selling a business in Dunn County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Dunn County ask
How long does it take to sell a business in Dunn County?
The time depends on the price, the quality of the records and the number of qualified buyers.
How is a business valued in Dunn County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Dunn County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article