Selling a Business in Lincoln County
Lincoln County has 686 employer businesses, and 88% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and accommodation and food service.
Areas in Wisconsin
LOCAL SNAPSHOT
Lincoln County by the numbers
686
686
EMPLOYER BUSINESSES
88%
88%
SMALL EMPLOYER SHARE
1,744
1,744
BUSINESSES WITH NO EMPLOYEES
8,854
8,854
EMPLOYMENT
$441 million
$441 million
ANNUAL PAYROLL
284
284
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Lincoln County compares
Lincoln County ranks 44th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 0.6% between 2018 and 2023.
Accommodation and food service makes up 15% of employer businesses in Lincoln County, compared with 11% in Wisconsin.
284 employer businesses here have 5 to 49 employees.
Lincoln County ranks 44th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 0.6% between 2018 and 2023.
Accommodation and food service makes up 15% of employer businesses in Lincoln County, compared with 11% in Wisconsin.
284 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 109 employer businesses
Accommodation and food service: 103 employer businesses
Construction: 78 employer businesses
Health care and social assistance: 76 employer businesses
Repair, personal care and other services: 75 employer businesses
The largest industries by number of employer businesses:
Retail: 109 employer businesses
Accommodation and food service: 103 employer businesses
Construction: 78 employer businesses
Health care and social assistance: 76 employer businesses
Repair, personal care and other services: 75 employer businesses
INDUSTRIES
What sells in Lincoln County
Retail, accommodation and food service, construction, health care and social assistance
Every kind of business we sell in Lincoln County
These are the industries in Lincoln County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
79 related employer businesses in Lincoln County.
Foundation & Site Prep: 18 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Landscaping: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
General Contracting: 14 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 10 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 10 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 9 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Restaurants & Food
65 related employer businesses in Lincoln County.
Full-Service Restaurants: 33 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 17 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Medical Practices
37 related employer businesses in Lincoln County.
Primary & Family Care: 19 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 7 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Physical Therapy & Rehab: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 4 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Vision & Eye Care: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Entertainment & Recreation
36 related employer businesses in Lincoln County.
Bars & Pubs: 26 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 26 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 4 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Automotive & Boat
28 related employer businesses in Lincoln County.
Auto Repair: 12 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 7 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 6 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Financial & Professional Services
28 related employer businesses in Lincoln County.
Insurance Agencies: 10 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 8 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 6 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 4 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Retail Stores
28 related employer businesses in Lincoln County.
Hardware, Garden & Building: 8 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Fashion, Apparel & Jewelry: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 5 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Sporting Goods & Firearms: 4 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Manufacturing
27 related employer businesses in Lincoln County.
Metal Fabrication: 14 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Wood & Furniture Manufacturing: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Food & Beverage Manufacturing: 3 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 3 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Logistics & Transportation
23 related employer businesses in Lincoln County.
General Freight Trucking: 20 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Gas Stations & Convenience
21 related employer businesses in Lincoln County.
Gas Stations: 21 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Hospitality & Travel
10 related employer businesses in Lincoln County.
Hotels: 7 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 7 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Senior Care & Living
8 related employer businesses in Lincoln County.
Assisted Living Facilities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Education & Childcare
6 related employer businesses in Lincoln County.
Daycare Centers: 6 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Home Services
5 related employer businesses in Lincoln County.
Residential Cleaning: 5 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 5 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Pharmacies & Medical Supply
3 related employer businesses in Lincoln County.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
These are the industries in Lincoln County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
79 related employer businesses in Lincoln County.
Foundation & Site Prep: 18 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Landscaping: 15 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
General Contracting: 14 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 10 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 10 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 9 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 7 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Restaurants & Food
65 related employer businesses in Lincoln County.
Full-Service Restaurants: 33 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 17 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Medical Practices
37 related employer businesses in Lincoln County.
Primary & Family Care: 19 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 7 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Physical Therapy & Rehab: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 4 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Vision & Eye Care: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Entertainment & Recreation
36 related employer businesses in Lincoln County.
Bars & Pubs: 26 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 26 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 4 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Automotive & Boat
28 related employer businesses in Lincoln County.
Auto Repair: 12 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 7 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 6 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Financial & Professional Services
28 related employer businesses in Lincoln County.
Insurance Agencies: 10 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 8 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 6 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 4 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Retail Stores
28 related employer businesses in Lincoln County.
Hardware, Garden & Building: 8 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Fashion, Apparel & Jewelry: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 5 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Sporting Goods & Firearms: 4 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Manufacturing
27 related employer businesses in Lincoln County.
Metal Fabrication: 14 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Wood & Furniture Manufacturing: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Food & Beverage Manufacturing: 3 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 3 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Logistics & Transportation
23 related employer businesses in Lincoln County.
General Freight Trucking: 20 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Gas Stations & Convenience
21 related employer businesses in Lincoln County.
Gas Stations: 21 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Hospitality & Travel
10 related employer businesses in Lincoln County.
Hotels: 7 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 7 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Senior Care & Living
8 related employer businesses in Lincoln County.
Assisted Living Facilities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Education & Childcare
6 related employer businesses in Lincoln County.
Daycare Centers: 6 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Home Services
5 related employer businesses in Lincoln County.
Residential Cleaning: 5 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 5 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Pharmacies & Medical Supply
3 related employer businesses in Lincoln County.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Working with owners in Lincoln County
Business Advisors of America works with owners who are selling a business in Lincoln County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Lincoln County ask
How long does it take to sell a business in Lincoln County?
The time depends on the price, the quality of the records and the number of qualified buyers.
How is a business valued in Lincoln County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Lincoln County

October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article

October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article

March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article

March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article

February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article

February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article