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Pepin County

Selling a Business in Pepin County

Pepin County has 209 employer businesses, and 89% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and accommodation and food service.

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Areas in Wisconsin

LOCAL SNAPSHOT

Pepin County by the numbers

209

209

EMPLOYER BUSINESSES

89%

89%

SMALL EMPLOYER SHARE

647

647

BUSINESSES WITH NO EMPLOYEES

1,649

1,649

EMPLOYMENT

$85 million

$85 million

ANNUAL PAYROLL

84

84

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Pepin County compares

  • Pepin County ranks 69th of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses fell 8.3% between 2018 and 2023.

  • Accommodation and food service makes up 15% of employer businesses in Pepin County, compared with 11% in Wisconsin.

  • 84 employer businesses here have 5 to 49 employees.

  • Pepin County ranks 69th of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses fell 8.3% between 2018 and 2023.

  • Accommodation and food service makes up 15% of employer businesses in Pepin County, compared with 11% in Wisconsin.

  • 84 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 32 employer businesses

  • Accommodation and food service: 31 employer businesses

  • Construction: 26 employer businesses

  • Repair, personal care and other services: 20 employer businesses

  • Health care and social assistance: 18 employer businesses

The largest industries by number of employer businesses:

  • Retail: 32 employer businesses

  • Accommodation and food service: 31 employer businesses

  • Construction: 26 employer businesses

  • Repair, personal care and other services: 20 employer businesses

  • Health care and social assistance: 18 employer businesses

INDUSTRIES

What sells in Pepin County

Retail, accommodation and food service, construction, repair, personal care and other services

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Bakeries

Restaurants & Food

Coffee Shops

Restaurants & Food

Bed & Breakfasts / Inns

Hospitality & Travel

Campgrounds & RV Parks

Hospitality & Travel

Every kind of business we sell in Pepin County

These are the industries in Pepin County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

22 related employer businesses in Pepin County.

  • General Contracting: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 5 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 4 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Restaurants & Food

18 related employer businesses in Pepin County.

Logistics & Transportation

11 related employer businesses in Pepin County.

Financial & Professional Services

7 related employer businesses in Pepin County.

  • Insurance Agencies: 7 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.

Manufacturing

7 related employer businesses in Pepin County.

Entertainment & Recreation

6 related employer businesses in Pepin County.

  • Bars & Pubs: 6 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 6 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Automotive & Boat

5 related employer businesses in Pepin County.

  • Auto Repair: 5 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

Gas Stations & Convenience

5 related employer businesses in Pepin County.

  • Gas Stations: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Medical Practices

3 related employer businesses in Pepin County.

Wholesale & Distribution

3 related employer businesses in Pepin County.

These are the industries in Pepin County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

22 related employer businesses in Pepin County.

  • General Contracting: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 5 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 4 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Restaurants & Food

18 related employer businesses in Pepin County.

Logistics & Transportation

11 related employer businesses in Pepin County.

Financial & Professional Services

7 related employer businesses in Pepin County.

  • Insurance Agencies: 7 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.

Manufacturing

7 related employer businesses in Pepin County.

Entertainment & Recreation

6 related employer businesses in Pepin County.

  • Bars & Pubs: 6 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 6 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Automotive & Boat

5 related employer businesses in Pepin County.

  • Auto Repair: 5 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

Gas Stations & Convenience

5 related employer businesses in Pepin County.

  • Gas Stations: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Medical Practices

3 related employer businesses in Pepin County.

Wholesale & Distribution

3 related employer businesses in Pepin County.

Working with owners in Pepin County

Business Advisors of America works with owners who are selling a business in Pepin County. Contact us to talk about a sale.

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FREQUENTLY ASKED QUESTIONS

Questions owners in Pepin County ask

How long does it take to sell a business in Pepin County?

The time depends on the price, the quality of the records and the number of qualified buyers.

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How is a business valued in Pepin County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

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Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

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FROM OUR BLOG

Guides for owners in Pepin County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article