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Juneau County

Selling a Business in Juneau County

Juneau County has 541 employer businesses, and 86% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are accommodation and food service and retail.

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LOCAL SNAPSHOT

Juneau County by the numbers

541

EMPLOYER BUSINESSES

86%

SMALL EMPLOYER SHARE

1,682

BUSINESSES WITH NO EMPLOYEES

6,776

EMPLOYMENT

$330 million

ANNUAL PAYROLL

224

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Juneau County compares

Juneau County ranks 50th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 0.4% between 2018 and 2023.
Transportation and warehousing makes up 8% of employer businesses in Juneau County, compared with 4% in Wisconsin.
224 employer businesses here have 5 to 49 employees.

Juneau County ranks 50th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 0.4% between 2018 and 2023.
Transportation and warehousing makes up 8% of employer businesses in Juneau County, compared with 4% in Wisconsin.
224 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

Accommodation and food service: 84 employer businesses
Retail: 79 employer businesses
Repair, personal care and other services: 62 employer businesses
Health care and social assistance: 47 employer businesses
Manufacturing: 47 employer businesses

The largest industries by number of employer businesses:

Accommodation and food service: 84 employer businesses
Retail: 79 employer businesses
Repair, personal care and other services: 62 employer businesses
Health care and social assistance: 47 employer businesses
Manufacturing: 47 employer businesses

INDUSTRIES

What sells in Juneau County

Accommodation and food service, retail, repair, personal care and other services, health care and social assistance

Bakeries

Restaurants & Food

Coffee Shops

Restaurants & Food

Bed & Breakfasts / Inns

Hospitality & Travel

Campgrounds & RV Parks

Hospitality & Travel

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Every kind of business we sell in Juneau County

These are the industries in Juneau County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

43 related employer businesses in Juneau County.

General Contracting: 14 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 8 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Foundation & Site Prep: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 5 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Restaurants & Food

43 related employer businesses in Juneau County.

Full-Service Restaurants: 20 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 15 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.

Logistics & Transportation

36 related employer businesses in Juneau County.

General Freight Trucking: 33 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.

Manufacturing

32 related employer businesses in Juneau County.

Metal Fabrication: 14 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 9 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 6 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Printing & Plastics: 3 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.

Automotive & Boat

25 related employer businesses in Juneau County.

Auto Repair: 12 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 5 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 3 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Entertainment & Recreation

25 related employer businesses in Juneau County.

Bars & Pubs: 22 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 22 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Financial & Professional Services

22 related employer businesses in Juneau County.

Real Estate Brokerages: 10 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Insurance Agencies: 8 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Gas Stations & Convenience

20 related employer businesses in Juneau County.

Gas Stations: 20 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Hospitality & Travel

18 related employer businesses in Juneau County.

Hotels: 8 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 8 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Medical Practices

14 related employer businesses in Juneau County.

Primary & Family Care: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 5 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Retail Stores

10 related employer businesses in Juneau County.

Hardware, Garden & Building: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 3 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.

Education & Childcare

5 related employer businesses in Juneau County.

Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Home Services

5 related employer businesses in Juneau County.

Residential Cleaning: 5 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 5 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

Senior Care & Living

5 related employer businesses in Juneau County.

Assisted Living Facilities: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.

Health & Fitness

4 related employer businesses in Juneau County.

Gyms & Health Clubs: 4 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 4 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 4 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 4 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.

Beauty & Personal Care

3 related employer businesses in Juneau County.

Hair Salons: 3 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Wholesale & Distribution

3 related employer businesses in Juneau County.

Industrial & Construction Supply: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.

Construction & Engineering

43 related employer businesses in Juneau County.

General Contracting: 14 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 8 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Foundation & Site Prep: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 5 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Restaurants & Food

43 related employer businesses in Juneau County.

Full-Service Restaurants: 20 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 15 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.

Logistics & Transportation

36 related employer businesses in Juneau County.

General Freight Trucking: 33 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.

Manufacturing

32 related employer businesses in Juneau County.

Metal Fabrication: 14 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 9 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 6 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Printing & Plastics: 3 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.

Automotive & Boat

25 related employer businesses in Juneau County.

Auto Repair: 12 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 5 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 3 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Entertainment & Recreation

25 related employer businesses in Juneau County.

Bars & Pubs: 22 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 22 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Financial & Professional Services

22 related employer businesses in Juneau County.

Real Estate Brokerages: 10 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Insurance Agencies: 8 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Gas Stations & Convenience

20 related employer businesses in Juneau County.

Gas Stations: 20 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Hospitality & Travel

18 related employer businesses in Juneau County.

Hotels: 8 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 8 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Campgrounds & RV Parks: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Medical Practices

14 related employer businesses in Juneau County.

Primary & Family Care: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 5 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Retail Stores

10 related employer businesses in Juneau County.

Hardware, Garden & Building: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 3 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.

Education & Childcare

5 related employer businesses in Juneau County.

Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Home Services

5 related employer businesses in Juneau County.

Residential Cleaning: 5 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 5 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

Senior Care & Living

5 related employer businesses in Juneau County.

Assisted Living Facilities: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.

Health & Fitness

4 related employer businesses in Juneau County.

Gyms & Health Clubs: 4 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 4 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 4 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 4 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.

Beauty & Personal Care

3 related employer businesses in Juneau County.

Hair Salons: 3 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Wholesale & Distribution

3 related employer businesses in Juneau County.

Industrial & Construction Supply: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.

Working with owners in Juneau County

Business Advisors of America works with owners who are selling a business in Juneau County. Contact us to talk about a sale.

Get a Free Valuation

FREQUENTLY ASKED QUESTIONS

Questions owners in Juneau County ask

How long does it take to sell a business in Juneau County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Juneau County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Juneau County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article