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Green Lake County

Selling a Business in Green Lake County

Green Lake County has 463 employer businesses, and 87% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and repair, personal care and other services.

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LOCAL SNAPSHOT

Green Lake County by the numbers

463

EMPLOYER BUSINESSES

87%

SMALL EMPLOYER SHARE

1,532

BUSINESSES WITH NO EMPLOYEES

4,954

EMPLOYMENT

$255 million

ANNUAL PAYROLL

179

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Green Lake County compares

Green Lake County ranks 57th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 2.4% between 2018 and 2023.
Transportation and warehousing makes up 6% of employer businesses in Green Lake County, compared with 4% in Wisconsin.
179 employer businesses here have 5 to 49 employees.

Green Lake County ranks 57th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 2.4% between 2018 and 2023.
Transportation and warehousing makes up 6% of employer businesses in Green Lake County, compared with 4% in Wisconsin.
179 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

Retail: 64 employer businesses
Repair, personal care and other services: 60 employer businesses
Accommodation and food service: 55 employer businesses
Construction: 48 employer businesses
Health care and social assistance: 44 employer businesses

The largest industries by number of employer businesses:

Retail: 64 employer businesses
Repair, personal care and other services: 60 employer businesses
Accommodation and food service: 55 employer businesses
Construction: 48 employer businesses
Health care and social assistance: 44 employer businesses

INDUSTRIES

What sells in Green Lake County

Retail, repair, personal care and other services, accommodation and food service, construction

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Barber Shops

Beauty & Personal Care

Day Spas

Beauty & Personal Care

Auto Parts

Automotive & Boat

Auto Repair

Automotive & Boat

Every kind of business we sell in Green Lake County

These are the industries in Green Lake County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

48 related employer businesses in Green Lake County.

General Contracting: 15 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Plumbing: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 7 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 3 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Restaurants & Food

38 related employer businesses in Green Lake County.

Full-Service Restaurants: 24 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 8 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Coffee Shops: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.

Logistics & Transportation

23 related employer businesses in Green Lake County.

General Freight Trucking: 23 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.

Financial & Professional Services

21 related employer businesses in Green Lake County.

Insurance Agencies: 10 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 8 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 3 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Medical Practices

18 related employer businesses in Green Lake County.

Primary & Family Care: 10 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 5 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 3 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.

Retail Stores

17 related employer businesses in Green Lake County.

Hardware, Garden & Building: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 4 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 3 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 3 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.

Automotive & Boat

15 related employer businesses in Green Lake County.

Auto Repair: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 4 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Entertainment & Recreation

12 related employer businesses in Green Lake County.

Bars & Pubs: 12 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 12 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Gas Stations & Convenience

12 related employer businesses in Green Lake County.

Gas Stations: 12 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Manufacturing

12 related employer businesses in Green Lake County.

Food & Beverage Manufacturing: 5 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Metal Fabrication: 4 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Wood & Furniture Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.

Education & Childcare

5 related employer businesses in Green Lake County.

Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Beauty & Personal Care

3 related employer businesses in Green Lake County.

Hair Salons: 3 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Home Services

3 related employer businesses in Green Lake County.

Property Management: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

Hospitality & Travel

3 related employer businesses in Green Lake County.

Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Pet Services

3 related employer businesses in Green Lake County.

Pet Grooming & Spas: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Pharmacies & Medical Supply

3 related employer businesses in Green Lake County.

Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.

Senior Care & Living

3 related employer businesses in Green Lake County.

Assisted Living Facilities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.

Wholesale & Distribution

3 related employer businesses in Green Lake County.

Industrial & Construction Supply: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.

Construction & Engineering

48 related employer businesses in Green Lake County.

General Contracting: 15 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Plumbing: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 7 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 3 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Restaurants & Food

38 related employer businesses in Green Lake County.

Full-Service Restaurants: 24 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 8 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Coffee Shops: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.

Logistics & Transportation

23 related employer businesses in Green Lake County.

General Freight Trucking: 23 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.

Financial & Professional Services

21 related employer businesses in Green Lake County.

Insurance Agencies: 10 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 8 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 3 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Medical Practices

18 related employer businesses in Green Lake County.

Primary & Family Care: 10 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 5 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 3 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.

Retail Stores

17 related employer businesses in Green Lake County.

Hardware, Garden & Building: 7 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 4 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 3 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 3 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.

Automotive & Boat

15 related employer businesses in Green Lake County.

Auto Repair: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 4 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Entertainment & Recreation

12 related employer businesses in Green Lake County.

Bars & Pubs: 12 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 12 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Gas Stations & Convenience

12 related employer businesses in Green Lake County.

Gas Stations: 12 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Manufacturing

12 related employer businesses in Green Lake County.

Food & Beverage Manufacturing: 5 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Metal Fabrication: 4 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Wood & Furniture Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.

Education & Childcare

5 related employer businesses in Green Lake County.

Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Beauty & Personal Care

3 related employer businesses in Green Lake County.

Hair Salons: 3 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Home Services

3 related employer businesses in Green Lake County.

Property Management: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

Hospitality & Travel

3 related employer businesses in Green Lake County.

Transportation Services: 3 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Pet Services

3 related employer businesses in Green Lake County.

Pet Grooming & Spas: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Pharmacies & Medical Supply

3 related employer businesses in Green Lake County.

Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.

Senior Care & Living

3 related employer businesses in Green Lake County.

Assisted Living Facilities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.

Wholesale & Distribution

3 related employer businesses in Green Lake County.

Industrial & Construction Supply: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.

Working with owners in Green Lake County

Business Advisors of America works with owners who are selling a business in Green Lake County. Contact us to talk about a sale.

Get a Free Valuation

FREQUENTLY ASKED QUESTIONS

Questions owners in Green Lake County ask

How long does it take to sell a business in Green Lake County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Green Lake County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Green Lake County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article