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Richland County

Selling a Business in Richland County

Richland County has 377 employer businesses, and 90% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and health care and social assistance.

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LOCAL SNAPSHOT

Richland County by the numbers

377

EMPLOYER BUSINESSES

90%

SMALL EMPLOYER SHARE

1,214

BUSINESSES WITH NO EMPLOYEES

4,436

EMPLOYMENT

$198 million

ANNUAL PAYROLL

150

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Richland County compares

Richland County ranks 61st of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 1.3% between 2018 and 2023.
Retail makes up 16% of employer businesses in Richland County, compared with 12% in Wisconsin.
150 employer businesses here have 5 to 49 employees.

Richland County ranks 61st of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 1.3% between 2018 and 2023.
Retail makes up 16% of employer businesses in Richland County, compared with 12% in Wisconsin.
150 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

Retail: 59 employer businesses
Health care and social assistance: 52 employer businesses
Construction: 42 employer businesses
Repair, personal care and other services: 39 employer businesses
Accommodation and food service: 34 employer businesses

The largest industries by number of employer businesses:

Retail: 59 employer businesses
Health care and social assistance: 52 employer businesses
Construction: 42 employer businesses
Repair, personal care and other services: 39 employer businesses
Accommodation and food service: 34 employer businesses

INDUSTRIES

What sells in Richland County

Retail, health care and social assistance, construction, repair, personal care and other services

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Dental Practices

Medical Practices

Home Health & Hospice

Medical Practices

Gyms & Health Clubs

Health & Fitness

Personal Training Studios

Health & Fitness

Every kind of business we sell in Richland County

These are the industries in Richland County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

38 related employer businesses in Richland County.

Plumbing: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 12 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Foundation & Site Prep: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
General Contracting: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Electrical: 3 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Restaurants & Food

23 related employer businesses in Richland County.

Full-Service Restaurants: 13 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 7 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.

Financial & Professional Services

21 related employer businesses in Richland County.

Insurance Agencies: 9 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 8 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 4 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.

Logistics & Transportation

16 related employer businesses in Richland County.

General Freight Trucking: 16 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.

Automotive & Boat

15 related employer businesses in Richland County.

Auto Repair: 7 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Collision Repair: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 4 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

Retail Stores

15 related employer businesses in Richland County.

Hardware, Garden & Building: 5 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 3 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Sporting Goods & Firearms: 3 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.

Gas Stations & Convenience

12 related employer businesses in Richland County.

Gas Stations: 12 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Senior Care & Living

12 related employer businesses in Richland County.

Assisted Living Facilities: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Manufacturing

11 related employer businesses in Richland County.

Food & Beverage Manufacturing: 4 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 4 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 3 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.

Entertainment & Recreation

7 related employer businesses in Richland County.

Bars & Pubs: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 7 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Wholesale & Distribution

5 related employer businesses in Richland County.

Industrial & Construction Supply: 5 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.

Beauty & Personal Care

4 related employer businesses in Richland County.

Hair Salons: 4 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Home Services

4 related employer businesses in Richland County.

Residential Cleaning: 4 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 4 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

Hospitality & Travel

3 related employer businesses in Richland County.

Hotels: 3 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 3 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

Medical Practices

3 related employer businesses in Richland County.

Dental Practices: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.

Construction & Engineering

38 related employer businesses in Richland County.

Plumbing: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 12 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Foundation & Site Prep: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
General Contracting: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Electrical: 3 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Restaurants & Food

23 related employer businesses in Richland County.

Full-Service Restaurants: 13 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 7 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.

Financial & Professional Services

21 related employer businesses in Richland County.

Insurance Agencies: 9 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 8 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 4 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.

Logistics & Transportation

16 related employer businesses in Richland County.

General Freight Trucking: 16 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.

Automotive & Boat

15 related employer businesses in Richland County.

Auto Repair: 7 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Collision Repair: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 4 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

Retail Stores

15 related employer businesses in Richland County.

Hardware, Garden & Building: 5 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 3 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Sporting Goods & Firearms: 3 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.

Gas Stations & Convenience

12 related employer businesses in Richland County.

Gas Stations: 12 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Senior Care & Living

12 related employer businesses in Richland County.

Assisted Living Facilities: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Manufacturing

11 related employer businesses in Richland County.

Food & Beverage Manufacturing: 4 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 4 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 3 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.

Entertainment & Recreation

7 related employer businesses in Richland County.

Bars & Pubs: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 7 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Wholesale & Distribution

5 related employer businesses in Richland County.

Industrial & Construction Supply: 5 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.

Beauty & Personal Care

4 related employer businesses in Richland County.

Hair Salons: 4 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Home Services

4 related employer businesses in Richland County.

Residential Cleaning: 4 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 4 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

Hospitality & Travel

3 related employer businesses in Richland County.

Hotels: 3 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 3 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

Medical Practices

3 related employer businesses in Richland County.

Dental Practices: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.

Working with owners in Richland County

Business Advisors of America works with owners who are selling a business in Richland County. Contact us to talk about a sale.

Get a Free Valuation

FREQUENTLY ASKED QUESTIONS

Questions owners in Richland County ask

How long does it take to sell a business in Richland County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Richland County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Richland County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article