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Norwich-New London

Selling a Business in Norwich-New London

Owners in Norwich-New London sell to local buyers and to buyers from other markets. This market has 5,883 employer businesses, and 85% of them have fewer than 20 employees. This page shows what is here and how a sale is handled. People also search for this market as New London, Mystic or Southeastern Connecticut. The largest industries here are retail and health care and social assistance.

LOCAL SNAPSHOT

Norwich-New London by the numbers

5,883

5,883

EMPLOYER BUSINESSES

85%

85%

SMALL EMPLOYER SHARE

19,798

19,798

BUSINESSES WITH NO EMPLOYEES

100,654

100,654

EMPLOYMENT

$6.2 billion

$6.2 billion

ANNUAL PAYROLL

2,696

2,696

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Norwich-New London compares

  • Accommodation and food service makes up 13% of employer businesses in Norwich-New London, compared with 10% in Connecticut.

  • 2,696 employer businesses here have 5 to 49 employees.

  • Accommodation and food service makes up 13% of employer businesses in Norwich-New London, compared with 10% in Connecticut.

  • 2,696 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 974 employer businesses

  • Health care and social assistance: 840 employer businesses

  • Accommodation and food service: 781 employer businesses

  • Repair, personal care and other services: 670 employer businesses

  • Construction: 525 employer businesses

The largest industries by number of employer businesses:

  • Retail: 974 employer businesses

  • Health care and social assistance: 840 employer businesses

  • Accommodation and food service: 781 employer businesses

  • Repair, personal care and other services: 670 employer businesses

  • Construction: 525 employer businesses

INDUSTRIES

What sells in Norwich-New London

Retail, health care and social assistance, accommodation and food service, repair, personal care and other services

Every kind of business we sell in Norwich-New London

These are the industries in Norwich-New London and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

763 related employer businesses in Norwich-New London.

Construction & Engineering

636 related employer businesses in Norwich-New London.

  • General Contracting: 139 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 128 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 95 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 95 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 77 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 64 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 49 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 48 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 14 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

438 related employer businesses in Norwich-New London.

Retail Stores

354 related employer businesses in Norwich-New London.

Automotive & Boat

237 related employer businesses in Norwich-New London.

  • Auto Repair: 73 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 52 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 36 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Marinas: 35 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Collision Repair: 20 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 11 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Boat Dealerships: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Financial & Professional Services

226 related employer businesses in Norwich-New London.

Beauty & Personal Care

162 related employer businesses in Norwich-New London.

  • Hair Salons: 69 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 55 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 31 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 7 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

135 related employer businesses in Norwich-New London.

Manufacturing

133 related employer businesses in Norwich-New London.

Home Services

109 related employer businesses in Norwich-New London.

Hospitality & Travel

100 related employer businesses in Norwich-New London.

  • Hotels: 57 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 57 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 27 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Travel Agencies: 3 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Wholesale & Distribution

84 related employer businesses in Norwich-New London.

Health & Fitness

82 related employer businesses in Norwich-New London.

Logistics & Transportation

72 related employer businesses in Norwich-New London.

Senior Care & Living

69 related employer businesses in Norwich-New London.

Pharmacies & Medical Supply

62 related employer businesses in Norwich-New London.

Education & Childcare

55 related employer businesses in Norwich-New London.

  • Daycare Centers: 55 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

47 related employer businesses in Norwich-New London.

Technology & Media

47 related employer businesses in Norwich-New London.

Entertainment & Recreation

46 related employer businesses in Norwich-New London.

  • Bars & Pubs: 19 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 19 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 9 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pet Services

43 related employer businesses in Norwich-New London.

E-commerce & Online Businesses

Land & Agriculture

These are the industries in Norwich-New London and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

763 related employer businesses in Norwich-New London.

Construction & Engineering

636 related employer businesses in Norwich-New London.

  • General Contracting: 139 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 128 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 95 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 95 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 77 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 64 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 49 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 48 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 14 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

438 related employer businesses in Norwich-New London.

Retail Stores

354 related employer businesses in Norwich-New London.

Automotive & Boat

237 related employer businesses in Norwich-New London.

  • Auto Repair: 73 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 52 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 36 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Marinas: 35 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Collision Repair: 20 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 11 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Boat Dealerships: 10 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Financial & Professional Services

226 related employer businesses in Norwich-New London.

Beauty & Personal Care

162 related employer businesses in Norwich-New London.

  • Hair Salons: 69 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 55 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 31 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 7 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Gas Stations & Convenience

135 related employer businesses in Norwich-New London.

Manufacturing

133 related employer businesses in Norwich-New London.

Home Services

109 related employer businesses in Norwich-New London.

Hospitality & Travel

100 related employer businesses in Norwich-New London.

  • Hotels: 57 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 57 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 27 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 13 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Travel Agencies: 3 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Wholesale & Distribution

84 related employer businesses in Norwich-New London.

Health & Fitness

82 related employer businesses in Norwich-New London.

Logistics & Transportation

72 related employer businesses in Norwich-New London.

Senior Care & Living

69 related employer businesses in Norwich-New London.

Pharmacies & Medical Supply

62 related employer businesses in Norwich-New London.

Education & Childcare

55 related employer businesses in Norwich-New London.

  • Daycare Centers: 55 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Energy & Utilities

47 related employer businesses in Norwich-New London.

Technology & Media

47 related employer businesses in Norwich-New London.

Entertainment & Recreation

46 related employer businesses in Norwich-New London.

  • Bars & Pubs: 19 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 19 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 18 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 9 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Pet Services

43 related employer businesses in Norwich-New London.

E-commerce & Online Businesses

Land & Agriculture

Working with owners in Norwich-New London

Business Advisors of America works with owners who are selling a business in Norwich-New London. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Norwich-New London ask

How long does it take to sell a business in Norwich-New London?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Norwich-New London?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Norwich-New London

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article