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San Francisco Bay Area

Selling a Business in the San Francisco Bay Area

Owners in the San Francisco Bay Area sell to local buyers and to buyers from other markets. This market has 133,246 employer businesses, and 86% of them have fewer than 20 employees. This page shows what is here and how a sale is handled. People also search for this market as Bay Area, San Francisco, Oakland or East Bay. The largest industries here are professional and technical services and health care and social assistance.

LOCAL SNAPSHOT

San Francisco Bay Area by the numbers

133,246

133,246

EMPLOYER BUSINESSES

86%

86%

SMALL EMPLOYER SHARE

454,553

454,553

BUSINESSES WITH NO EMPLOYEES

2,417,363

2,417,363

EMPLOYMENT

$313.9 billion

$313.9 billion

ANNUAL PAYROLL

51,399

51,399

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How San Francisco Bay Area compares

  • The San Francisco Bay Area ranks 2nd of 25 California metro markets for employer businesses.

  • The number of employer businesses grew 1.7% between 2018 and 2023.

  • Professional and technical services makes up 17% of employer businesses in the San Francisco Bay Area, compared with 14% in California.

  • 51,399 employer businesses here have 5 to 49 employees.

  • The San Francisco Bay Area ranks 2nd of 25 California metro markets for employer businesses.

  • The number of employer businesses grew 1.7% between 2018 and 2023.

  • Professional and technical services makes up 17% of employer businesses in the San Francisco Bay Area, compared with 14% in California.

  • 51,399 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Professional and technical services: 23,140 employer businesses

  • Health care and social assistance: 16,920 employer businesses

  • Accommodation and food service: 13,736 employer businesses

  • Retail: 12,038 employer businesses

  • Repair, personal care and other services: 11,353 employer businesses

The largest industries by number of employer businesses:

  • Professional and technical services: 23,140 employer businesses

  • Health care and social assistance: 16,920 employer businesses

  • Accommodation and food service: 13,736 employer businesses

  • Retail: 12,038 employer businesses

  • Repair, personal care and other services: 11,353 employer businesses

Every kind of business we sell in San Francisco Bay Area

These are the industries in the San Francisco Bay Area and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

13,046 related employer businesses in the San Francisco Bay Area.

Construction & Engineering

12,513 related employer businesses in the San Francisco Bay Area.

  • General Contracting: 4,567 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 1,895 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 1,421 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 1,192 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 1,192 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 1,169 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 1,162 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 449 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 388 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 115 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 78 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 77 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

9,428 related employer businesses in the San Francisco Bay Area.

Financial & Professional Services

8,597 related employer businesses in the San Francisco Bay Area.

Retail Stores

5,200 related employer businesses in the San Francisco Bay Area.

Technology & Media

4,350 related employer businesses in the San Francisco Bay Area.

Automotive & Boat

3,088 related employer businesses in the San Francisco Bay Area.

  • Auto Repair: 1,429 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 534 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Auto Parts: 384 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 344 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 185 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 137 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 47 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Boat Dealerships: 28 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Home Services

3,017 related employer businesses in the San Francisco Bay Area.

Manufacturing

2,908 related employer businesses in the San Francisco Bay Area.

Logistics & Transportation

2,809 related employer businesses in the San Francisco Bay Area.

Wholesale & Distribution

2,755 related employer businesses in the San Francisco Bay Area.

Beauty & Personal Care

2,733 related employer businesses in the San Francisco Bay Area.

  • Hair Salons: 1,189 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 923 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 551 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 551 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 551 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 70 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Education & Childcare

2,454 related employer businesses in the San Francisco Bay Area.

  • Daycare Centers: 2,071 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 383 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Hospitality & Travel

1,274 related employer businesses in the San Francisco Bay Area.

  • Hotels: 709 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 709 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 328 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 203 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 19 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Campgrounds & RV Parks: 15 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Senior Care & Living

1,235 related employer businesses in the San Francisco Bay Area.

Entertainment & Recreation

1,168 related employer businesses in the San Francisco Bay Area.

  • Bars & Pubs: 705 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 705 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 339 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 62 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 44 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 18 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Health & Fitness

1,141 related employer businesses in the San Francisco Bay Area.

Pharmacies & Medical Supply

1,081 related employer businesses in the San Francisco Bay Area.

Gas Stations & Convenience

1,063 related employer businesses in the San Francisco Bay Area.

Pet Services

507 related employer businesses in the San Francisco Bay Area.

Energy & Utilities

412 related employer businesses in the San Francisco Bay Area.

Land & Agriculture

3 related employer businesses in the San Francisco Bay Area.

E-commerce & Online Businesses

These are the industries in the San Francisco Bay Area and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

13,046 related employer businesses in the San Francisco Bay Area.

Construction & Engineering

12,513 related employer businesses in the San Francisco Bay Area.

  • General Contracting: 4,567 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 1,895 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Civil Engineering: 1,421 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Plumbing: 1,192 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 1,192 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 1,169 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Electrical: 1,162 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 449 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 388 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 115 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 78 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 77 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

9,428 related employer businesses in the San Francisco Bay Area.

Financial & Professional Services

8,597 related employer businesses in the San Francisco Bay Area.

Retail Stores

5,200 related employer businesses in the San Francisco Bay Area.

Technology & Media

4,350 related employer businesses in the San Francisco Bay Area.

Automotive & Boat

3,088 related employer businesses in the San Francisco Bay Area.

  • Auto Repair: 1,429 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 534 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Auto Parts: 384 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Dealerships: 344 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 185 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 137 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Marinas: 47 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Boat Dealerships: 28 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Home Services

3,017 related employer businesses in the San Francisco Bay Area.

Manufacturing

2,908 related employer businesses in the San Francisco Bay Area.

Logistics & Transportation

2,809 related employer businesses in the San Francisco Bay Area.

Wholesale & Distribution

2,755 related employer businesses in the San Francisco Bay Area.

Beauty & Personal Care

2,733 related employer businesses in the San Francisco Bay Area.

  • Hair Salons: 1,189 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 923 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 551 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 551 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 551 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 70 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

  • Medical Spas. Typical sale multiple: 2.5x - 4.5x EBITDA.

Education & Childcare

2,454 related employer businesses in the San Francisco Bay Area.

  • Daycare Centers: 2,071 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 383 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

  • Preschools. Typical sale multiple: 3.12x - 4.0x SDE.

Hospitality & Travel

1,274 related employer businesses in the San Francisco Bay Area.

  • Hotels: 709 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 709 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 328 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 203 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 19 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Campgrounds & RV Parks: 15 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Senior Care & Living

1,235 related employer businesses in the San Francisco Bay Area.

Entertainment & Recreation

1,168 related employer businesses in the San Francisco Bay Area.

  • Bars & Pubs: 705 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 705 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 339 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 62 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 44 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 18 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

  • Event Venues. Typical sale multiple: 2.8x - 3.5x Earnings.

  • Banquet Halls. Typical sale multiple: 3.5x - 4.5x Earnings.

  • Escape Rooms. Typical sale multiple: 1.5x - 3.5x SDE.

Health & Fitness

1,141 related employer businesses in the San Francisco Bay Area.

Pharmacies & Medical Supply

1,081 related employer businesses in the San Francisco Bay Area.

Gas Stations & Convenience

1,063 related employer businesses in the San Francisco Bay Area.

Pet Services

507 related employer businesses in the San Francisco Bay Area.

Energy & Utilities

412 related employer businesses in the San Francisco Bay Area.

Land & Agriculture

3 related employer businesses in the San Francisco Bay Area.

E-commerce & Online Businesses

Working with owners in San Francisco Bay Area

Business Advisors of America works with owners who are selling a business in San Francisco Bay Area. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in San Francisco Bay Area ask

How long does it take to sell a business in San Francisco Bay Area?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in San Francisco Bay Area?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in San Francisco Bay Area

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article