Selling a Business in Shawano County
Shawano County has 892 employer businesses, and 89% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are construction and accommodation and food service.
Areas in Wisconsin
LOCAL SNAPSHOT
Shawano County by the numbers
892
892
EMPLOYER BUSINESSES
89%
89%
SMALL EMPLOYER SHARE
2,740
2,740
BUSINESSES WITH NO EMPLOYEES
10,135
10,135
EMPLOYMENT
$464 million
$464 million
ANNUAL PAYROLL
376
376
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Shawano County compares
Shawano County ranks 40th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 1.4% between 2018 and 2023.
Manufacturing makes up 8% of employer businesses in Shawano County, compared with 6% in Wisconsin.
376 employer businesses here have 5 to 49 employees.
Shawano County ranks 40th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 1.4% between 2018 and 2023.
Manufacturing makes up 8% of employer businesses in Shawano County, compared with 6% in Wisconsin.
376 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Construction: 116 employer businesses
Accommodation and food service: 111 employer businesses
Retail: 110 employer businesses
Repair, personal care and other services: 109 employer businesses
Health care and social assistance: 92 employer businesses
The largest industries by number of employer businesses:
Construction: 116 employer businesses
Accommodation and food service: 111 employer businesses
Retail: 110 employer businesses
Repair, personal care and other services: 109 employer businesses
Health care and social assistance: 92 employer businesses
INDUSTRIES
What sells in Shawano County
Construction, accommodation and food service, retail, repair, personal care and other services
Every kind of business we sell in Shawano County
These are the industries in Shawano County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
118 related employer businesses in Shawano County.
General Contracting: 27 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 24 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Landscaping: 17 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 16 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 16 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 6 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 3 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Restaurants & Food
82 related employer businesses in Shawano County.
Full-Service Restaurants: 45 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 20 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Manufacturing
50 related employer businesses in Shawano County.
Wood & Furniture Manufacturing: 18 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 15 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 9 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 4 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 4 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical Practices
45 related employer businesses in Shawano County.
Primary & Family Care: 17 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 11 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 6 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Mental & Behavioral Health: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Vision & Eye Care: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Physical Therapy & Rehab: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Financial & Professional Services
41 related employer businesses in Shawano County.
Insurance Agencies: 18 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 9 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Wealth Management: 4 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Logistics & Transportation
37 related employer businesses in Shawano County.
General Freight Trucking: 34 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Retail Stores
29 related employer businesses in Shawano County.
Hardware, Garden & Building: 12 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 5 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 4 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Automotive & Boat
26 related employer businesses in Shawano County.
Auto Repair: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Dealerships: 4 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Entertainment & Recreation
20 related employer businesses in Shawano County.
Bars & Pubs: 20 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 20 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Gas Stations & Convenience
17 related employer businesses in Shawano County.
Gas Stations: 17 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Hospitality & Travel
15 related employer businesses in Shawano County.
Hotels: 7 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 7 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Wholesale & Distribution
12 related employer businesses in Shawano County.
Industrial & Construction Supply: 9 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Senior Care & Living
10 related employer businesses in Shawano County.
Assisted Living Facilities: 10 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Beauty & Personal Care
9 related employer businesses in Shawano County.
Hair Salons: 9 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Home Services
7 related employer businesses in Shawano County.
Residential Cleaning: 7 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 7 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Education & Childcare
5 related employer businesses in Shawano County.
Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Health & Fitness
4 related employer businesses in Shawano County.
Gyms & Health Clubs: 4 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 4 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 4 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 4 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Pet Services
3 related employer businesses in Shawano County.
Pet Grooming & Spas: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pharmacies & Medical Supply
3 related employer businesses in Shawano County.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
These are the industries in Shawano County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
118 related employer businesses in Shawano County.
General Contracting: 27 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 24 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Landscaping: 17 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 16 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 16 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 6 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 3 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Restaurants & Food
82 related employer businesses in Shawano County.
Full-Service Restaurants: 45 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 20 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Manufacturing
50 related employer businesses in Shawano County.
Wood & Furniture Manufacturing: 18 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 15 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 9 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Printing & Plastics: 4 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 4 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical Practices
45 related employer businesses in Shawano County.
Primary & Family Care: 17 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 11 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 6 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Mental & Behavioral Health: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Vision & Eye Care: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Physical Therapy & Rehab: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Financial & Professional Services
41 related employer businesses in Shawano County.
Insurance Agencies: 18 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 9 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Wealth Management: 4 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Private Lending: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Logistics & Transportation
37 related employer businesses in Shawano County.
General Freight Trucking: 34 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Retail Stores
29 related employer businesses in Shawano County.
Hardware, Garden & Building: 12 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 5 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Health, Beauty & Pharmacy: 5 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 4 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Automotive & Boat
26 related employer businesses in Shawano County.
Auto Repair: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Dealerships: 4 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Entertainment & Recreation
20 related employer businesses in Shawano County.
Bars & Pubs: 20 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 20 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Gas Stations & Convenience
17 related employer businesses in Shawano County.
Gas Stations: 17 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Hospitality & Travel
15 related employer businesses in Shawano County.
Hotels: 7 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 7 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Wholesale & Distribution
12 related employer businesses in Shawano County.
Industrial & Construction Supply: 9 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Senior Care & Living
10 related employer businesses in Shawano County.
Assisted Living Facilities: 10 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Beauty & Personal Care
9 related employer businesses in Shawano County.
Hair Salons: 9 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Home Services
7 related employer businesses in Shawano County.
Residential Cleaning: 7 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 7 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Education & Childcare
5 related employer businesses in Shawano County.
Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Health & Fitness
4 related employer businesses in Shawano County.
Gyms & Health Clubs: 4 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 4 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 4 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 4 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Pet Services
3 related employer businesses in Shawano County.
Pet Grooming & Spas: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pharmacies & Medical Supply
3 related employer businesses in Shawano County.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Working with owners in Shawano County
Business Advisors of America works with owners who are selling a business in Shawano County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Shawano County ask
How long does it take to sell a business in Shawano County?
The time depends on the price, the quality of the records and the number of qualified buyers.
How is a business valued in Shawano County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Shawano County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article