Selling a Business in Waukesha County

Waukesha County has 12,761 employer businesses, and 81% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are health care and social assistance and construction.

LOCAL SNAPSHOT

Waukesha County by the numbers

12,761

12,761

EMPLOYER BUSINESSES

81%

81%

SMALL EMPLOYER SHARE

32,070

32,070

BUSINESSES WITH NO EMPLOYEES

246,232

246,232

EMPLOYMENT

$16.4 billion

$16.4 billion

ANNUAL PAYROLL

5,451

5,451

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Waukesha County compares

  • Waukesha County ranks 3rd of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses grew 1.1% between 2018 and 2023.

  • Wholesale makes up 7% of employer businesses in Waukesha County, compared with 4% in Wisconsin.

  • 5,451 employer businesses here have 5 to 49 employees.

  • Waukesha County ranks 3rd of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses grew 1.1% between 2018 and 2023.

  • Wholesale makes up 7% of employer businesses in Waukesha County, compared with 4% in Wisconsin.

  • 5,451 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 1,645 employer businesses

  • Construction: 1,374 employer businesses

  • Professional and technical services: 1,351 employer businesses

  • Retail: 1,236 employer businesses

  • Repair, personal care and other services: 1,171 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 1,645 employer businesses

  • Construction: 1,374 employer businesses

  • Professional and technical services: 1,351 employer businesses

  • Retail: 1,236 employer businesses

  • Repair, personal care and other services: 1,171 employer businesses

Every kind of business we sell in Waukesha County

These are the industries in Waukesha County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,602 related employer businesses in Waukesha County.

  • General Contracting: 338 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 277 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 263 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 178 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 178 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 156 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 123 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 104 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 84 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 40 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 28 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Medical Practices

1,007 related employer businesses in Waukesha County.

Financial & Professional Services

955 related employer businesses in Waukesha County.

Restaurants & Food

777 related employer businesses in Waukesha County.

Manufacturing

582 related employer businesses in Waukesha County.

Retail Stores

546 related employer businesses in Waukesha County.

Wholesale & Distribution

513 related employer businesses in Waukesha County.

Automotive & Boat

393 related employer businesses in Waukesha County.

  • Auto Repair: 166 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 65 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 57 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 49 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 28 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 15 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 6 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Beauty & Personal Care

279 related employer businesses in Waukesha County.

  • Hair Salons: 143 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 63 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 57 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 57 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 57 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 16 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

Home Services

261 related employer businesses in Waukesha County.

  • Residential Cleaning: 122 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 122 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Property Management: 103 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Pest Control: 22 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

  • Security Systems: 14 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.

Logistics & Transportation

255 related employer businesses in Waukesha County.

Entertainment & Recreation

183 related employer businesses in Waukesha County.

  • Bars & Pubs: 84 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 84 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 49 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 25 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 13 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

Technology & Media

169 related employer businesses in Waukesha County.

Senior Care & Living

165 related employer businesses in Waukesha County.

Pharmacies & Medical Supply

128 related employer businesses in Waukesha County.

Gas Stations & Convenience

125 related employer businesses in Waukesha County.

  • Gas Stations: 119 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Health & Fitness

125 related employer businesses in Waukesha County.

Education & Childcare

111 related employer businesses in Waukesha County.

  • Daycare Centers: 96 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 15 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Hospitality & Travel

83 related employer businesses in Waukesha County.

  • Hotels: 41 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 41 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 30 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 12 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Pet Services

73 related employer businesses in Waukesha County.

Energy & Utilities

54 related employer businesses in Waukesha County.

These are the industries in Waukesha County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

1,602 related employer businesses in Waukesha County.

  • General Contracting: 338 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Interior Finishing: 277 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Landscaping: 263 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 178 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 178 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 156 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 123 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 104 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 84 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 40 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Carpentry & Framing: 28 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Remediation & Restoration: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Medical Practices

1,007 related employer businesses in Waukesha County.

Financial & Professional Services

955 related employer businesses in Waukesha County.

Restaurants & Food

777 related employer businesses in Waukesha County.

Manufacturing

582 related employer businesses in Waukesha County.

Retail Stores

546 related employer businesses in Waukesha County.

Wholesale & Distribution

513 related employer businesses in Waukesha County.

Automotive & Boat

393 related employer businesses in Waukesha County.

  • Auto Repair: 166 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 65 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 57 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 49 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Car Washes: 28 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Towing & Repo: 15 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 6 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Beauty & Personal Care

279 related employer businesses in Waukesha County.

  • Hair Salons: 143 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 63 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 57 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 57 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 57 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 16 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

Home Services

261 related employer businesses in Waukesha County.

  • Residential Cleaning: 122 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 122 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Property Management: 103 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Pest Control: 22 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

  • Security Systems: 14 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.

Logistics & Transportation

255 related employer businesses in Waukesha County.

Entertainment & Recreation

183 related employer businesses in Waukesha County.

  • Bars & Pubs: 84 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 84 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 49 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 25 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 13 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

Technology & Media

169 related employer businesses in Waukesha County.

Senior Care & Living

165 related employer businesses in Waukesha County.

Pharmacies & Medical Supply

128 related employer businesses in Waukesha County.

Gas Stations & Convenience

125 related employer businesses in Waukesha County.

  • Gas Stations: 119 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Health & Fitness

125 related employer businesses in Waukesha County.

Education & Childcare

111 related employer businesses in Waukesha County.

  • Daycare Centers: 96 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 15 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Hospitality & Travel

83 related employer businesses in Waukesha County.

  • Hotels: 41 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 41 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 30 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 12 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

Pet Services

73 related employer businesses in Waukesha County.

Energy & Utilities

54 related employer businesses in Waukesha County.

Working with owners in Waukesha County

Business Advisors of America works with owners who are selling a business in Waukesha County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Waukesha County ask

How long does it take to sell a business in Waukesha County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Waukesha County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Waukesha County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article