Selling a Business in Manitowoc County
Manitowoc County has 1,726 employer businesses, and 83% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and health care and social assistance.
Areas in Wisconsin
LOCAL SNAPSHOT
Manitowoc County by the numbers
1,726
1,726
EMPLOYER BUSINESSES
83%
83%
SMALL EMPLOYER SHARE
4,318
4,318
BUSINESSES WITH NO EMPLOYEES
28,889
28,889
EMPLOYMENT
$1.5 billion
$1.5 billion
ANNUAL PAYROLL
771
771
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Manitowoc County compares
Manitowoc County ranks 21st of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 1.5% between 2018 and 2023.
Manufacturing makes up 10% of employer businesses in Manitowoc County, compared with 6% in Wisconsin.
771 employer businesses here have 5 to 49 employees.
Manitowoc County ranks 21st of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses fell 1.5% between 2018 and 2023.
Manufacturing makes up 10% of employer businesses in Manitowoc County, compared with 6% in Wisconsin.
771 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 219 employer businesses
Health care and social assistance: 190 employer businesses
Accommodation and food service: 184 employer businesses
Construction: 183 employer businesses
Repair, personal care and other services: 170 employer businesses
The largest industries by number of employer businesses:
Retail: 219 employer businesses
Health care and social assistance: 190 employer businesses
Accommodation and food service: 184 employer businesses
Construction: 183 employer businesses
Repair, personal care and other services: 170 employer businesses
INDUSTRIES
What sells in Manitowoc County
Retail, health care and social assistance, accommodation and food service, construction
Every kind of business we sell in Manitowoc County
These are the industries in Manitowoc County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
188 related employer businesses in Manitowoc County.
General Contracting: 52 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 28 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 28 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 22 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 18 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Roofing & Siding: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 4 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Masonry: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Restaurants & Food
136 related employer businesses in Manitowoc County.
Full-Service Restaurants: 69 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 41 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 12 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 11 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Bakeries: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Manufacturing
124 related employer businesses in Manitowoc County.
Metal Fabrication: 46 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 22 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 20 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Printing & Plastics: 15 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 10 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical & Chemical Manufacturing: 8 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 3 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Logistics & Transportation
102 related employer businesses in Manitowoc County.
General Freight Trucking: 79 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Heavy Haul Transport: 8 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Freight Brokerage & 3PL: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Warehousing & Fulfillment: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Commercial Moving: 3 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Last-Mile & Courier: 3 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Financial & Professional Services
80 related employer businesses in Manitowoc County.
Insurance Agencies: 34 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 17 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 12 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Automotive & Boat
72 related employer businesses in Manitowoc County.
Auto Repair: 34 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 16 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 11 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 3 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Medical Practices
69 related employer businesses in Manitowoc County.
Primary & Family Care: 36 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 18 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 8 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Physical Therapy & Rehab: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Home Health & Hospice: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Retail Stores
62 related employer businesses in Manitowoc County.
Hardware, Garden & Building: 18 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 13 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Sporting Goods & Firearms: 6 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Hobby, Toys & Gift Shops: 4 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Entertainment & Recreation
48 related employer businesses in Manitowoc County.
Bars & Pubs: 41 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 41 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Gas Stations & Convenience
35 related employer businesses in Manitowoc County.
Gas Stations: 35 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Senior Care & Living
28 related employer businesses in Manitowoc County.
Assisted Living Facilities: 16 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Beauty & Personal Care
21 related employer businesses in Manitowoc County.
Hair Salons: 21 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Wholesale & Distribution
21 related employer businesses in Manitowoc County.
Industrial & Construction Supply: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Home Services
19 related employer businesses in Manitowoc County.
Residential Cleaning: 8 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 8 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Pest Control: 6 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Property Management: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Hospitality & Travel
17 related employer businesses in Manitowoc County.
Hotels: 11 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 11 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 6 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Energy & Utilities
11 related employer businesses in Manitowoc County.
Waste Management & Recycling: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Pharmacies & Medical Supply
11 related employer businesses in Manitowoc County.
Compounding Pharmacies: 8 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 8 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Education & Childcare
9 related employer businesses in Manitowoc County.
Daycare Centers: 9 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pet Services
9 related employer businesses in Manitowoc County.
Pet Grooming & Spas: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 4 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Health & Fitness
8 related employer businesses in Manitowoc County.
Gyms & Health Clubs: 5 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 5 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 5 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 5 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 3 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Technology & Media
8 related employer businesses in Manitowoc County.
Digital Marketing Agencies: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Media, Film & Studio Production: 4 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
These are the industries in Manitowoc County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
188 related employer businesses in Manitowoc County.
General Contracting: 52 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 28 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 28 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Landscaping: 22 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 18 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Roofing & Siding: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Civil Engineering: 4 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Masonry: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Carpentry & Framing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Restaurants & Food
136 related employer businesses in Manitowoc County.
Full-Service Restaurants: 69 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 41 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 12 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 11 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Bakeries: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Manufacturing
124 related employer businesses in Manitowoc County.
Metal Fabrication: 46 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 22 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 20 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Printing & Plastics: 15 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 10 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Medical & Chemical Manufacturing: 8 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Electronics & Tech Manufacturing: 3 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Logistics & Transportation
102 related employer businesses in Manitowoc County.
General Freight Trucking: 79 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Heavy Haul Transport: 8 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Freight Brokerage & 3PL: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Warehousing & Fulfillment: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Commercial Moving: 3 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Last-Mile & Courier: 3 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Financial & Professional Services
80 related employer businesses in Manitowoc County.
Insurance Agencies: 34 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 17 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 12 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Automotive & Boat
72 related employer businesses in Manitowoc County.
Auto Repair: 34 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 16 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 11 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Washes: 3 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Medical Practices
69 related employer businesses in Manitowoc County.
Primary & Family Care: 36 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 18 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 8 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Physical Therapy & Rehab: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Home Health & Hospice: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Retail Stores
62 related employer businesses in Manitowoc County.
Hardware, Garden & Building: 18 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 13 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Sporting Goods & Firearms: 6 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Hobby, Toys & Gift Shops: 4 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Entertainment & Recreation
48 related employer businesses in Manitowoc County.
Bars & Pubs: 41 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 41 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 7 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Gas Stations & Convenience
35 related employer businesses in Manitowoc County.
Gas Stations: 35 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Senior Care & Living
28 related employer businesses in Manitowoc County.
Assisted Living Facilities: 16 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Beauty & Personal Care
21 related employer businesses in Manitowoc County.
Hair Salons: 21 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Wholesale & Distribution
21 related employer businesses in Manitowoc County.
Industrial & Construction Supply: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Home Services
19 related employer businesses in Manitowoc County.
Residential Cleaning: 8 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 8 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Pest Control: 6 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.
Property Management: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Hospitality & Travel
17 related employer businesses in Manitowoc County.
Hotels: 11 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 11 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 6 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Energy & Utilities
11 related employer businesses in Manitowoc County.
Waste Management & Recycling: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Pharmacies & Medical Supply
11 related employer businesses in Manitowoc County.
Compounding Pharmacies: 8 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 8 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Education & Childcare
9 related employer businesses in Manitowoc County.
Daycare Centers: 9 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pet Services
9 related employer businesses in Manitowoc County.
Pet Grooming & Spas: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 4 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Health & Fitness
8 related employer businesses in Manitowoc County.
Gyms & Health Clubs: 5 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 5 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 5 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 5 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 3 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Technology & Media
8 related employer businesses in Manitowoc County.
Digital Marketing Agencies: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Media, Film & Studio Production: 4 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Working with owners in Manitowoc County
Business Advisors of America works with owners who are selling a business in Manitowoc County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Manitowoc County ask
How long does it take to sell a business in Manitowoc County?
The time depends on the price, the quality of the records and the number of qualified buyers.
How is a business valued in Manitowoc County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Manitowoc County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article