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Price County

Selling a Business in Price County

Price County has 369 employer businesses, and 91% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

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LOCAL SNAPSHOT

Price County by the numbers

369

369

EMPLOYER BUSINESSES

91%

91%

SMALL EMPLOYER SHARE

1,134

1,134

BUSINESSES WITH NO EMPLOYEES

3,796

3,796

EMPLOYMENT

$183 million

$183 million

ANNUAL PAYROLL

139

139

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Price County compares

  • Price County ranks 62nd of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses fell 7.3% between 2018 and 2023.

  • Manufacturing makes up 9% of employer businesses in Price County, compared with 6% in Wisconsin.

  • 139 employer businesses here have 5 to 49 employees.

  • Price County ranks 62nd of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses fell 7.3% between 2018 and 2023.

  • Manufacturing makes up 9% of employer businesses in Price County, compared with 6% in Wisconsin.

  • 139 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 54 employer businesses

  • Repair, personal care and other services: 48 employer businesses

  • Accommodation and food service: 36 employer businesses

  • Health care and social assistance: 36 employer businesses

  • Manufacturing: 35 employer businesses

The largest industries by number of employer businesses:

  • Retail: 54 employer businesses

  • Repair, personal care and other services: 48 employer businesses

  • Accommodation and food service: 36 employer businesses

  • Health care and social assistance: 36 employer businesses

  • Manufacturing: 35 employer businesses

INDUSTRIES

What sells in Price County

Retail, repair, personal care and other services, accommodation and food service, health care and social assistance

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Barber Shops

Beauty & Personal Care

Day Spas

Beauty & Personal Care

Auto Parts

Automotive & Boat

Auto Repair

Automotive & Boat

Every kind of business we sell in Price County

We sell businesses in every one of these industries in Price County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

28 related employer businesses in Price County.

  • General Contracting: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 5 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 5 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

Restaurants & Food

25 related employer businesses in Price County.

Logistics & Transportation

20 related employer businesses in Price County.

Manufacturing

18 related employer businesses in Price County.

Retail Stores

16 related employer businesses in Price County.

Automotive & Boat

15 related employer businesses in Price County.

  • Auto Repair: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 3 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Financial & Professional Services

15 related employer businesses in Price County.

Medical Practices

14 related employer businesses in Price County.

Entertainment & Recreation

9 related employer businesses in Price County.

  • Bars & Pubs: 6 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 6 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Gas Stations & Convenience

9 related employer businesses in Price County.

  • Gas Stations: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Hospitality & Travel

5 related employer businesses in Price County.

  • Hotels: 5 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 5 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

Senior Care & Living

4 related employer businesses in Price County.

Beauty & Personal Care

3 related employer businesses in Price County.

  • Hair Salons: 3 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

We sell businesses in every one of these industries in Price County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

28 related employer businesses in Price County.

  • General Contracting: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 5 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 5 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Foundation & Site Prep: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

Restaurants & Food

25 related employer businesses in Price County.

Logistics & Transportation

20 related employer businesses in Price County.

Manufacturing

18 related employer businesses in Price County.

Retail Stores

16 related employer businesses in Price County.

Automotive & Boat

15 related employer businesses in Price County.

  • Auto Repair: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Collision Repair: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Dealerships: 3 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Financial & Professional Services

15 related employer businesses in Price County.

Medical Practices

14 related employer businesses in Price County.

Entertainment & Recreation

9 related employer businesses in Price County.

  • Bars & Pubs: 6 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 6 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Gas Stations & Convenience

9 related employer businesses in Price County.

  • Gas Stations: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Hospitality & Travel

5 related employer businesses in Price County.

  • Hotels: 5 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 5 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

Senior Care & Living

4 related employer businesses in Price County.

Beauty & Personal Care

3 related employer businesses in Price County.

  • Hair Salons: 3 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

Working with owners in Price County

Business Advisors of America works with owners who are selling a business in Price County. Contact us to talk about a sale.

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FREQUENTLY ASKED QUESTIONS

Questions owners in Price County ask

How long does it take to sell a business in Price County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

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How is a business valued in Price County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

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Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

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FROM OUR BLOG

Guides for owners in Price County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article