Selling a Business in Portage County
Portage County has 1,715 employer businesses, and 84% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.
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LOCAL SNAPSHOT
Portage County by the numbers
1,715
1,715
EMPLOYER BUSINESSES
84%
84%
SMALL EMPLOYER SHARE
4,504
4,504
BUSINESSES WITH NO EMPLOYEES
29,656
29,656
EMPLOYMENT
$1.6 billion
$1.6 billion
ANNUAL PAYROLL
808
808
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Portage County compares
Portage County ranks 23rd of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 0.2% between 2018 and 2023.
Finance and insurance makes up 7% of employer businesses in Portage County, compared with 6% in Wisconsin.
808 employer businesses here have 5 to 49 employees.
Portage County ranks 23rd of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 0.2% between 2018 and 2023.
Finance and insurance makes up 7% of employer businesses in Portage County, compared with 6% in Wisconsin.
808 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Accommodation and food service: 224 employer businesses
Health care and social assistance: 216 employer businesses
Retail: 212 employer businesses
Repair, personal care and other services: 189 employer businesses
Construction: 164 employer businesses
The largest industries by number of employer businesses:
Accommodation and food service: 224 employer businesses
Health care and social assistance: 216 employer businesses
Retail: 212 employer businesses
Repair, personal care and other services: 189 employer businesses
Construction: 164 employer businesses
INDUSTRIES
What sells in Portage County
Accommodation and food service, health care and social assistance, retail, repair, personal care and other services
Every kind of business we sell in Portage County
We sell businesses in every one of these industries in Portage County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
175 related employer businesses in Portage County.
General Contracting: 57 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 24 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Interior Finishing: 19 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 19 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Civil Engineering: 10 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 10 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Electrical: 10 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Masonry: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Restaurants & Food
151 related employer businesses in Portage County.
Full-Service Restaurants: 72 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 53 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 13 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Medical Practices
125 related employer businesses in Portage County.
Primary & Family Care: 62 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 24 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Physical Therapy & Rehab: 11 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Mental & Behavioral Health: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Vision & Eye Care: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Veterinary Medicine: 5 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Urgent Care Clinics: 3 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Financial & Professional Services
91 related employer businesses in Portage County.
Insurance Agencies: 31 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 19 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Wealth Management: 18 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Real Estate Brokerages: 16 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Private Lending: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Retail Stores
77 related employer businesses in Portage County.
Hardware, Garden & Building: 19 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 15 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 11 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 9 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Sporting Goods & Firearms: 9 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Hobby, Toys & Gift Shops: 8 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 6 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Entertainment & Recreation
70 related employer businesses in Portage County.
Bars & Pubs: 54 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 54 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 10 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Logistics & Transportation
70 related employer businesses in Portage County.
General Freight Trucking: 57 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Last-Mile & Courier: 3 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Automotive & Boat
68 related employer businesses in Portage County.
Auto Repair: 26 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 15 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 15 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Towing & Repo: 5 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Manufacturing
58 related employer businesses in Portage County.
Food & Beverage Manufacturing: 22 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 14 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 12 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Printing & Plastics: 5 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 5 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Senior Care & Living
30 related employer businesses in Portage County.
Assisted Living Facilities: 15 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Wholesale & Distribution
29 related employer businesses in Portage County.
Industrial & Construction Supply: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Beauty & Personal Care
28 related employer businesses in Portage County.
Hair Salons: 19 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 6 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Hospitality & Travel
27 related employer businesses in Portage County.
Hotels: 14 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 14 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 9 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Gas Stations & Convenience
22 related employer businesses in Portage County.
Gas Stations: 22 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Home Services
16 related employer businesses in Portage County.
Residential Cleaning: 10 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 10 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Health & Fitness
15 related employer businesses in Portage County.
Gyms & Health Clubs: 11 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 11 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 11 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 11 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 4 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Pet Services
11 related employer businesses in Portage County.
Pet Grooming & Spas: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Education & Childcare
9 related employer businesses in Portage County.
Daycare Centers: 9 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pharmacies & Medical Supply
9 related employer businesses in Portage County.
Home Infusion: 5 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 4 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 4 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Technology & Media
9 related employer businesses in Portage County.
Digital Marketing Agencies: 3 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 3 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Media, Film & Studio Production: 3 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Energy & Utilities
6 related employer businesses in Portage County.
Propane & Fuel Distribution: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
We sell businesses in every one of these industries in Portage County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
175 related employer businesses in Portage County.
General Contracting: 57 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 24 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 20 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Interior Finishing: 19 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 19 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 19 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Civil Engineering: 10 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 10 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Electrical: 10 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Masonry: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Restaurants & Food
151 related employer businesses in Portage County.
Full-Service Restaurants: 72 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 53 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 13 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Medical Practices
125 related employer businesses in Portage County.
Primary & Family Care: 62 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 24 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Physical Therapy & Rehab: 11 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Mental & Behavioral Health: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Vision & Eye Care: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Veterinary Medicine: 5 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Urgent Care Clinics: 3 employer businesses here. Typical sale multiple: 4.0x - 6.0x EBITDA.
Financial & Professional Services
91 related employer businesses in Portage County.
Insurance Agencies: 31 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 19 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Wealth Management: 18 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Real Estate Brokerages: 16 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Private Lending: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Retail Stores
77 related employer businesses in Portage County.
Hardware, Garden & Building: 19 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 15 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 11 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 9 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Sporting Goods & Firearms: 9 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Hobby, Toys & Gift Shops: 8 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Electronics & Repair: 6 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Entertainment & Recreation
70 related employer businesses in Portage County.
Bars & Pubs: 54 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 54 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 10 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Logistics & Transportation
70 related employer businesses in Portage County.
General Freight Trucking: 57 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Warehousing & Fulfillment: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Last-Mile & Courier: 3 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Automotive & Boat
68 related employer businesses in Portage County.
Auto Repair: 26 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 15 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 15 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Towing & Repo: 5 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Manufacturing
58 related employer businesses in Portage County.
Food & Beverage Manufacturing: 22 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 14 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 12 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Printing & Plastics: 5 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Construction Materials Manufacturing: 5 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Senior Care & Living
30 related employer businesses in Portage County.
Assisted Living Facilities: 15 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Wholesale & Distribution
29 related employer businesses in Portage County.
Industrial & Construction Supply: 16 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Chemicals, Plastics & Raw Materials Distribution: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Beauty & Personal Care
28 related employer businesses in Portage County.
Hair Salons: 19 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 6 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Barber Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.
Hospitality & Travel
27 related employer businesses in Portage County.
Hotels: 14 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 14 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 9 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Gas Stations & Convenience
22 related employer businesses in Portage County.
Gas Stations: 22 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Home Services
16 related employer businesses in Portage County.
Residential Cleaning: 10 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 10 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Health & Fitness
15 related employer businesses in Portage County.
Gyms & Health Clubs: 11 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 11 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 11 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 11 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 4 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Pet Services
11 related employer businesses in Portage County.
Pet Grooming & Spas: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Pet Retail & Specialty Supplies: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE + Inventory.
Education & Childcare
9 related employer businesses in Portage County.
Daycare Centers: 9 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pharmacies & Medical Supply
9 related employer businesses in Portage County.
Home Infusion: 5 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 4 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 4 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Technology & Media
9 related employer businesses in Portage County.
Digital Marketing Agencies: 3 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Creative Agencies: 3 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.
Media, Film & Studio Production: 3 employer businesses here. Typical sale multiple: 2.2x - 3.5x SDE.
Energy & Utilities
6 related employer businesses in Portage County.
Propane & Fuel Distribution: 6 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Working with owners in Portage County
Business Advisors of America works with owners who are selling a business in Portage County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Portage County ask
How long does it take to sell a business in Portage County?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Portage County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Portage County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article