Selling a Business in Oneida County

Oneida County has 1,387 employer businesses, and 91% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

LOCAL SNAPSHOT

Oneida County by the numbers

1,387

1,387

EMPLOYER BUSINESSES

91%

91%

SMALL EMPLOYER SHARE

3,182

3,182

BUSINESSES WITH NO EMPLOYEES

13,728

13,728

EMPLOYMENT

$683 million

$683 million

ANNUAL PAYROLL

534

534

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Oneida County compares

  • Oneida County ranks 27th of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses grew 1.9% between 2018 and 2023.

  • Construction makes up 15% of employer businesses in Oneida County, compared with 10% in Wisconsin.

  • 534 employer businesses here have 5 to 49 employees.

  • Oneida County ranks 27th of 72 Wisconsin counties and county equivalents for employer businesses.

  • The number of employer businesses grew 1.9% between 2018 and 2023.

  • Construction makes up 15% of employer businesses in Oneida County, compared with 10% in Wisconsin.

  • 534 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 234 employer businesses

  • Construction: 204 employer businesses

  • Accommodation and food service: 203 employer businesses

  • Health care and social assistance: 145 employer businesses

  • Repair, personal care and other services: 137 employer businesses

The largest industries by number of employer businesses:

  • Retail: 234 employer businesses

  • Construction: 204 employer businesses

  • Accommodation and food service: 203 employer businesses

  • Health care and social assistance: 145 employer businesses

  • Repair, personal care and other services: 137 employer businesses

Every kind of business we sell in Oneida County

We sell businesses in every one of these industries in Oneida County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

211 related employer businesses in Oneida County.

  • General Contracting: 64 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 35 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 35 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 28 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 28 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Interior Finishing: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Electrical: 15 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Roofing & Siding: 9 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Carpentry & Framing: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

Restaurants & Food

116 related employer businesses in Oneida County.

Retail Stores

95 related employer businesses in Oneida County.

Financial & Professional Services

71 related employer businesses in Oneida County.

Medical Practices

71 related employer businesses in Oneida County.

Entertainment & Recreation

62 related employer businesses in Oneida County.

  • Bars & Pubs: 48 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 48 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 6 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Automotive & Boat

61 related employer businesses in Oneida County.

  • Auto Repair: 18 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 13 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Car Washes: 3 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Manufacturing

40 related employer businesses in Oneida County.

Hospitality & Travel

34 related employer businesses in Oneida County.

  • Hotels: 21 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 21 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 9 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Logistics & Transportation

34 related employer businesses in Oneida County.

Gas Stations & Convenience

27 related employer businesses in Oneida County.

  • Gas Stations: 27 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Energy & Utilities

18 related employer businesses in Oneida County.

Wholesale & Distribution

17 related employer businesses in Oneida County.

Beauty & Personal Care

16 related employer businesses in Oneida County.

  • Hair Salons: 10 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 6 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Home Services

16 related employer businesses in Oneida County.

Senior Care & Living

14 related employer businesses in Oneida County.

Pet Services

9 related employer businesses in Oneida County.

Education & Childcare

8 related employer businesses in Oneida County.

  • Daycare Centers: 8 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Health & Fitness

8 related employer businesses in Oneida County.

Pharmacies & Medical Supply

8 related employer businesses in Oneida County.

Technology & Media

3 related employer businesses in Oneida County.

We sell businesses in every one of these industries in Oneida County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

211 related employer businesses in Oneida County.

  • General Contracting: 64 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 35 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 35 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Landscaping: 28 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 28 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Interior Finishing: 22 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Electrical: 15 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Roofing & Siding: 9 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Carpentry & Framing: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

Restaurants & Food

116 related employer businesses in Oneida County.

Retail Stores

95 related employer businesses in Oneida County.

Financial & Professional Services

71 related employer businesses in Oneida County.

Medical Practices

71 related employer businesses in Oneida County.

Entertainment & Recreation

62 related employer businesses in Oneida County.

  • Bars & Pubs: 48 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 48 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 8 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 6 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Automotive & Boat

61 related employer businesses in Oneida County.

  • Auto Repair: 18 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 13 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Boat Dealerships: 7 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Car Washes: 3 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Marinas: 3 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

Manufacturing

40 related employer businesses in Oneida County.

Hospitality & Travel

34 related employer businesses in Oneida County.

  • Hotels: 21 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 21 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 9 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Logistics & Transportation

34 related employer businesses in Oneida County.

Gas Stations & Convenience

27 related employer businesses in Oneida County.

  • Gas Stations: 27 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Energy & Utilities

18 related employer businesses in Oneida County.

Wholesale & Distribution

17 related employer businesses in Oneida County.

Beauty & Personal Care

16 related employer businesses in Oneida County.

  • Hair Salons: 10 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 6 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 6 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Home Services

16 related employer businesses in Oneida County.

Senior Care & Living

14 related employer businesses in Oneida County.

Pet Services

9 related employer businesses in Oneida County.

Education & Childcare

8 related employer businesses in Oneida County.

  • Daycare Centers: 8 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Health & Fitness

8 related employer businesses in Oneida County.

Pharmacies & Medical Supply

8 related employer businesses in Oneida County.

Technology & Media

3 related employer businesses in Oneida County.

Working with owners in Oneida County

Business Advisors of America works with owners who are selling a business in Oneida County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Oneida County ask

How long does it take to sell a business in Oneida County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Oneida County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Oneida County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article