Selling a Business in Waupaca County
Waupaca County has 1,199 employer businesses, and 88% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.
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LOCAL SNAPSHOT
Waupaca County by the numbers
1,199
1,199
EMPLOYER BUSINESSES
88%
88%
SMALL EMPLOYER SHARE
3,242
3,242
BUSINESSES WITH NO EMPLOYEES
15,170
15,170
EMPLOYMENT
$712 million
$712 million
ANNUAL PAYROLL
449
449
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Waupaca County compares
Waupaca County ranks 30th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 1.9% between 2018 and 2023.
Repair, personal care and other services makes up 12% of employer businesses in Waupaca County, compared with 10% in Wisconsin.
449 employer businesses here have 5 to 49 employees.
Waupaca County ranks 30th of 72 Wisconsin counties and county equivalents for employer businesses.
The number of employer businesses grew 1.9% between 2018 and 2023.
Repair, personal care and other services makes up 12% of employer businesses in Waupaca County, compared with 10% in Wisconsin.
449 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 168 employer businesses
Repair, personal care and other services: 146 employer businesses
Accommodation and food service: 142 employer businesses
Health care and social assistance: 138 employer businesses
Construction: 120 employer businesses
The largest industries by number of employer businesses:
Retail: 168 employer businesses
Repair, personal care and other services: 146 employer businesses
Accommodation and food service: 142 employer businesses
Health care and social assistance: 138 employer businesses
Construction: 120 employer businesses
INDUSTRIES
What sells in Waupaca County
Retail, repair, personal care and other services, accommodation and food service, health care and social assistance
Every kind of business we sell in Waupaca County
We sell businesses in every one of these industries in Waupaca County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
116 related employer businesses in Waupaca County.
General Contracting: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 17 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 15 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 15 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 15 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Landscaping: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Masonry: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Civil Engineering: 5 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Restaurants & Food
98 related employer businesses in Waupaca County.
Full-Service Restaurants: 44 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 34 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Coffee Shops: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Financial & Professional Services
71 related employer businesses in Waupaca County.
Insurance Agencies: 32 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 15 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 7 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Medical Practices
61 related employer businesses in Waupaca County.
Primary & Family Care: 19 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 12 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Physical Therapy & Rehab: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Vision & Eye Care: 10 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Veterinary Medicine: 8 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Automotive & Boat
58 related employer businesses in Waupaca County.
Auto Repair: 21 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 14 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 10 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Entertainment & Recreation
54 related employer businesses in Waupaca County.
Bars & Pubs: 29 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 29 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 9 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Retail Stores
53 related employer businesses in Waupaca County.
Hardware, Garden & Building: 13 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 11 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 9 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hobby, Toys & Gift Shops: 7 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 6 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Sporting Goods & Firearms: 4 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Manufacturing
51 related employer businesses in Waupaca County.
Metal Fabrication: 20 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 12 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 9 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Printing & Plastics: 6 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Electronics & Tech Manufacturing: 4 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Logistics & Transportation
38 related employer businesses in Waupaca County.
General Freight Trucking: 35 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Freight Brokerage & 3PL: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Gas Stations & Convenience
29 related employer businesses in Waupaca County.
Gas Stations: 29 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Hospitality & Travel
22 related employer businesses in Waupaca County.
Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Hotels: 7 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 7 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 7 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Wholesale & Distribution
21 related employer businesses in Waupaca County.
Industrial & Construction Supply: 15 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Electronics, IT & Office Equipment Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Senior Care & Living
18 related employer businesses in Waupaca County.
Assisted Living Facilities: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Beauty & Personal Care
15 related employer businesses in Waupaca County.
Hair Salons: 12 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Education & Childcare
15 related employer businesses in Waupaca County.
Daycare Centers: 15 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Home Services
10 related employer businesses in Waupaca County.
Residential Cleaning: 6 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 6 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Pharmacies & Medical Supply
6 related employer businesses in Waupaca County.
Compounding Pharmacies: 6 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 6 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Health & Fitness
5 related employer businesses in Waupaca County.
Gyms & Health Clubs: 5 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 5 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 5 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 5 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Pet Services
5 related employer businesses in Waupaca County.
Pet Grooming & Spas: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Technology & Media
4 related employer businesses in Waupaca County.
Digital Marketing Agencies: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Energy & Utilities
3 related employer businesses in Waupaca County.
Water & Wastewater Services: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
We sell businesses in every one of these industries in Waupaca County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
116 related employer businesses in Waupaca County.
General Contracting: 32 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Interior Finishing: 17 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 15 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 15 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 15 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Landscaping: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Foundation & Site Prep: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Masonry: 6 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Civil Engineering: 5 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Roofing & Siding: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Restaurants & Food
98 related employer businesses in Waupaca County.
Full-Service Restaurants: 44 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 34 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Coffee Shops: 10 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Financial & Professional Services
71 related employer businesses in Waupaca County.
Insurance Agencies: 32 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 17 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 15 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 7 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Medical Practices
61 related employer businesses in Waupaca County.
Primary & Family Care: 19 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 12 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Physical Therapy & Rehab: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Vision & Eye Care: 10 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Veterinary Medicine: 8 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Automotive & Boat
58 related employer businesses in Waupaca County.
Auto Repair: 21 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 14 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 10 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Entertainment & Recreation
54 related employer businesses in Waupaca County.
Bars & Pubs: 29 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 29 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Outdoor Recreation: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Golf Courses: 9 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Bowling Alleys: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Retail Stores
53 related employer businesses in Waupaca County.
Hardware, Garden & Building: 13 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 11 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 9 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hobby, Toys & Gift Shops: 7 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 6 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Sporting Goods & Firearms: 4 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Electronics & Repair: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Manufacturing
51 related employer businesses in Waupaca County.
Metal Fabrication: 20 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Food & Beverage Manufacturing: 12 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Wood & Furniture Manufacturing: 9 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Printing & Plastics: 6 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Electronics & Tech Manufacturing: 4 employer businesses here. Typical sale multiple: 4.0x - 7.5x EBITDA.
Logistics & Transportation
38 related employer businesses in Waupaca County.
General Freight Trucking: 35 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Freight Brokerage & 3PL: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Gas Stations & Convenience
29 related employer businesses in Waupaca County.
Gas Stations: 29 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Hospitality & Travel
22 related employer businesses in Waupaca County.
Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Hotels: 7 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 7 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Transportation Services: 7 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Wholesale & Distribution
21 related employer businesses in Waupaca County.
Industrial & Construction Supply: 15 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Electronics, IT & Office Equipment Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Senior Care & Living
18 related employer businesses in Waupaca County.
Assisted Living Facilities: 9 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Non-Medical Home Care: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Senior Living Communities: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Beauty & Personal Care
15 related employer businesses in Waupaca County.
Hair Salons: 12 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Education & Childcare
15 related employer businesses in Waupaca County.
Daycare Centers: 15 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Home Services
10 related employer businesses in Waupaca County.
Residential Cleaning: 6 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 6 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Property Management: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Pharmacies & Medical Supply
6 related employer businesses in Waupaca County.
Compounding Pharmacies: 6 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 6 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Health & Fitness
5 related employer businesses in Waupaca County.
Gyms & Health Clubs: 5 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 5 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 5 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 5 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Pet Services
5 related employer businesses in Waupaca County.
Pet Grooming & Spas: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Technology & Media
4 related employer businesses in Waupaca County.
Digital Marketing Agencies: 4 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Energy & Utilities
3 related employer businesses in Waupaca County.
Water & Wastewater Services: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Working with owners in Waupaca County
Business Advisors of America works with owners who are selling a business in Waupaca County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Waupaca County ask
How long does it take to sell a business in Waupaca County?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Waupaca County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Waupaca County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article