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Marshall County

Selling a Business in Marshall County

Marshall County has 2,010 employer businesses, and 84% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and accommodation and food service.

LOCAL SNAPSHOT

Marshall County by the numbers

2,010

2,010

EMPLOYER BUSINESSES

84%

84%

SMALL EMPLOYER SHARE

9,239

9,239

BUSINESSES WITH NO EMPLOYEES

36,646

36,646

EMPLOYMENT

$1.7 billion

$1.7 billion

ANNUAL PAYROLL

916

916

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Marshall County compares

  • Marshall County ranks 13th of 67 Alabama counties and county equivalents for employer businesses.

  • The number of employer businesses grew 8.2% between 2018 and 2023.

  • Manufacturing makes up 6% of employer businesses in Marshall County, compared with 4% in Alabama.

  • 916 employer businesses here have 5 to 49 employees.

  • Marshall County ranks 13th of 67 Alabama counties and county equivalents for employer businesses.

  • The number of employer businesses grew 8.2% between 2018 and 2023.

  • Manufacturing makes up 6% of employer businesses in Marshall County, compared with 4% in Alabama.

  • 916 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 437 employer businesses

  • Accommodation and food service: 207 employer businesses

  • Health care and social assistance: 204 employer businesses

  • Repair, personal care and other services: 186 employer businesses

  • Construction: 166 employer businesses

The largest industries by number of employer businesses:

  • Retail: 437 employer businesses

  • Accommodation and food service: 207 employer businesses

  • Health care and social assistance: 204 employer businesses

  • Repair, personal care and other services: 186 employer businesses

  • Construction: 166 employer businesses

INDUSTRIES

What sells in Marshall County

Retail, accommodation and food service, health care and social assistance, repair, personal care and other services

Every kind of business we sell in Marshall County

These are the industries in Marshall County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

207 related employer businesses in Marshall County.

Construction & Engineering

172 related employer businesses in Marshall County.

  • General Contracting: 43 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 34 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 30 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 30 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 25 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 15 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Foundation & Site Prep: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 4 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Masonry: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Retail Stores

146 related employer businesses in Marshall County.

Medical Practices

135 related employer businesses in Marshall County.

Financial & Professional Services

129 related employer businesses in Marshall County.

Automotive & Boat

124 related employer businesses in Marshall County.

  • Car Dealerships: 38 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Repair: 28 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 28 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 7 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 4 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Towing & Repo: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Manufacturing

82 related employer businesses in Marshall County.

Gas Stations & Convenience

69 related employer businesses in Marshall County.

  • Gas Stations: 60 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Logistics & Transportation

67 related employer businesses in Marshall County.

Pharmacies & Medical Supply

32 related employer businesses in Marshall County.

Home Services

30 related employer businesses in Marshall County.

  • Residential Cleaning: 12 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 12 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Property Management: 11 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Pest Control: 7 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Hospitality & Travel

20 related employer businesses in Marshall County.

  • Hotels: 12 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 12 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Beauty & Personal Care

19 related employer businesses in Marshall County.

  • Hair Salons: 10 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 5 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 5 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 4 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

Wholesale & Distribution

18 related employer businesses in Marshall County.

Entertainment & Recreation

13 related employer businesses in Marshall County.

  • Bars & Pubs: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 5 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Education & Childcare

12 related employer businesses in Marshall County.

  • Daycare Centers: 12 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Health & Fitness

9 related employer businesses in Marshall County.

Pet Services

7 related employer businesses in Marshall County.

Technology & Media

7 related employer businesses in Marshall County.

  • Creative Agencies: 4 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.

  • Real Estate Media: 3 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.

Energy & Utilities

6 related employer businesses in Marshall County.

Senior Care & Living

4 related employer businesses in Marshall County.

These are the industries in Marshall County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

207 related employer businesses in Marshall County.

Construction & Engineering

172 related employer businesses in Marshall County.

  • General Contracting: 43 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 34 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 30 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 30 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 25 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Interior Finishing: 15 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Foundation & Site Prep: 14 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Civil Engineering: 4 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Masonry: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Retail Stores

146 related employer businesses in Marshall County.

Medical Practices

135 related employer businesses in Marshall County.

Financial & Professional Services

129 related employer businesses in Marshall County.

Automotive & Boat

124 related employer businesses in Marshall County.

  • Car Dealerships: 38 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Repair: 28 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 28 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 12 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 7 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Boat Dealerships: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

  • Marinas: 4 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Towing & Repo: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

Manufacturing

82 related employer businesses in Marshall County.

Gas Stations & Convenience

69 related employer businesses in Marshall County.

  • Gas Stations: 60 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 9 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Logistics & Transportation

67 related employer businesses in Marshall County.

Pharmacies & Medical Supply

32 related employer businesses in Marshall County.

Home Services

30 related employer businesses in Marshall County.

  • Residential Cleaning: 12 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 12 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Property Management: 11 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Pest Control: 7 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Hospitality & Travel

20 related employer businesses in Marshall County.

  • Hotels: 12 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 12 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 8 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Beauty & Personal Care

19 related employer businesses in Marshall County.

  • Hair Salons: 10 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 5 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 5 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 5 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Nail Salons: 4 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

Wholesale & Distribution

18 related employer businesses in Marshall County.

Entertainment & Recreation

13 related employer businesses in Marshall County.

  • Bars & Pubs: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 5 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Outdoor Recreation: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

Education & Childcare

12 related employer businesses in Marshall County.

  • Daycare Centers: 12 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Health & Fitness

9 related employer businesses in Marshall County.

Pet Services

7 related employer businesses in Marshall County.

Technology & Media

7 related employer businesses in Marshall County.

  • Creative Agencies: 4 employer businesses here. Typical sale multiple: 1.8x - 3.0x SDE.

  • Real Estate Media: 3 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.

Energy & Utilities

6 related employer businesses in Marshall County.

Senior Care & Living

4 related employer businesses in Marshall County.

Working with owners in Marshall County

Business Advisors of America works with owners who are selling a business in Marshall County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Marshall County ask

How long does it take to sell a business in Marshall County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Marshall County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Marshall County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article