Selling a Business in Monmouth County

Monmouth County has 19,883 employer businesses, and 87% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are health care and social assistance and professional and technical services.

Part of the New York City area.

LOCAL SNAPSHOT

Monmouth County by the numbers

19,883

19,883

EMPLOYER BUSINESSES

87%

87%

SMALL EMPLOYER SHARE

69,392

69,392

BUSINESSES WITH NO EMPLOYEES

257,734

257,734

EMPLOYMENT

$16.6 billion

$16.6 billion

ANNUAL PAYROLL

7,971

7,971

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Monmouth County compares

  • Monmouth County ranks 3rd of 21 New Jersey counties and county equivalents for employer businesses.

  • The number of employer businesses grew 2.9% between 2018 and 2023.

  • Finance and insurance makes up 6% of employer businesses in Monmouth County, compared with 5% in New Jersey.

  • 7,971 employer businesses here have 5 to 49 employees.

  • Monmouth County ranks 3rd of 21 New Jersey counties and county equivalents for employer businesses.

  • The number of employer businesses grew 2.9% between 2018 and 2023.

  • Finance and insurance makes up 6% of employer businesses in Monmouth County, compared with 5% in New Jersey.

  • 7,971 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Health care and social assistance: 2,759 employer businesses

  • Professional and technical services: 2,553 employer businesses

  • Retail: 2,518 employer businesses

  • Construction: 2,031 employer businesses

  • Accommodation and food service: 1,959 employer businesses

The largest industries by number of employer businesses:

  • Health care and social assistance: 2,759 employer businesses

  • Professional and technical services: 2,553 employer businesses

  • Retail: 2,518 employer businesses

  • Construction: 2,031 employer businesses

  • Accommodation and food service: 1,959 employer businesses

Every kind of business we sell in Monmouth County

These are the industries in Monmouth County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

2,430 related employer businesses in Monmouth County.

  • General Contracting: 655 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 464 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 338 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 338 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Interior Finishing: 329 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Electrical: 245 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 151 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 95 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 62 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 44 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 24 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

2,017 related employer businesses in Monmouth County.

Restaurants & Food

1,984 related employer businesses in Monmouth County.

Retail Stores

1,170 related employer businesses in Monmouth County.

Financial & Professional Services

1,087 related employer businesses in Monmouth County.

Beauty & Personal Care

700 related employer businesses in Monmouth County.

  • Hair Salons: 349 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 174 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 124 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 124 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 124 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 53 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

Automotive & Boat

530 related employer businesses in Monmouth County.

  • Auto Repair: 185 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 82 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 80 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Auto Parts: 68 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Washes: 53 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Marinas: 36 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Towing & Repo: 20 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Wholesale & Distribution

418 related employer businesses in Monmouth County.

Manufacturing

350 related employer businesses in Monmouth County.

Home Services

344 related employer businesses in Monmouth County.

  • Property Management: 150 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 126 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 126 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 39 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

  • Security Systems: 29 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.

Logistics & Transportation

320 related employer businesses in Monmouth County.

Technology & Media

293 related employer businesses in Monmouth County.

Gas Stations & Convenience

277 related employer businesses in Monmouth County.

  • Gas Stations: 165 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 112 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Pharmacies & Medical Supply

252 related employer businesses in Monmouth County.

Education & Childcare

207 related employer businesses in Monmouth County.

  • Daycare Centers: 175 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 32 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Health & Fitness

201 related employer businesses in Monmouth County.

Entertainment & Recreation

193 related employer businesses in Monmouth County.

  • Outdoor Recreation: 77 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bars & Pubs: 64 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 64 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 27 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 14 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

Hospitality & Travel

163 related employer businesses in Monmouth County.

  • Hotels: 68 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 68 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 67 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 19 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Senior Care & Living

102 related employer businesses in Monmouth County.

Energy & Utilities

101 related employer businesses in Monmouth County.

Pet Services

93 related employer businesses in Monmouth County.

These are the industries in Monmouth County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

2,430 related employer businesses in Monmouth County.

  • General Contracting: 655 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 464 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 338 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 338 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Interior Finishing: 329 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Electrical: 245 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 151 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Foundation & Site Prep: 95 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Roofing & Siding: 62 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Masonry: 44 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Remediation & Restoration: 24 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Carpentry & Framing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Medical Practices

2,017 related employer businesses in Monmouth County.

Restaurants & Food

1,984 related employer businesses in Monmouth County.

Retail Stores

1,170 related employer businesses in Monmouth County.

Financial & Professional Services

1,087 related employer businesses in Monmouth County.

Beauty & Personal Care

700 related employer businesses in Monmouth County.

  • Hair Salons: 349 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Nail Salons: 174 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.

  • Day Spas: 124 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 124 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 124 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Barber Shops: 53 employer businesses here. Typical sale multiple: 1.5x - 2.25x SDE.

Automotive & Boat

530 related employer businesses in Monmouth County.

  • Auto Repair: 185 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 82 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Collision Repair: 80 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Auto Parts: 68 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Car Washes: 53 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

  • Marinas: 36 employer businesses here. Typical sale multiple: Cap Rate or 4.0x - 7.0x EBITDA.

  • Towing & Repo: 20 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.

  • Boat Dealerships: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.

Wholesale & Distribution

418 related employer businesses in Monmouth County.

Manufacturing

350 related employer businesses in Monmouth County.

Home Services

344 related employer businesses in Monmouth County.

  • Property Management: 150 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 126 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 126 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 39 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

  • Security Systems: 29 employer businesses here. Typical sale multiple: 3.0x - 4.9x EBITDA.

Logistics & Transportation

320 related employer businesses in Monmouth County.

Technology & Media

293 related employer businesses in Monmouth County.

Gas Stations & Convenience

277 related employer businesses in Monmouth County.

  • Gas Stations: 165 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 112 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Pharmacies & Medical Supply

252 related employer businesses in Monmouth County.

Education & Childcare

207 related employer businesses in Monmouth County.

  • Daycare Centers: 175 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

  • Tutoring Centers: 32 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.

Health & Fitness

201 related employer businesses in Monmouth County.

Entertainment & Recreation

193 related employer businesses in Monmouth County.

  • Outdoor Recreation: 77 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Bars & Pubs: 64 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 64 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

  • Golf Courses: 27 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Arcades & FECs: 14 employer businesses here. Typical sale multiple: 2.1x - 3.6x SDE.

  • Bowling Alleys: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.

Hospitality & Travel

163 related employer businesses in Monmouth County.

  • Hotels: 68 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 68 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 67 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

  • Travel Agencies: 19 employer businesses here. Typical sale multiple: 2.3x - 3.2x SDE.

  • Bed & Breakfasts / Inns: 9 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Senior Care & Living

102 related employer businesses in Monmouth County.

Energy & Utilities

101 related employer businesses in Monmouth County.

Pet Services

93 related employer businesses in Monmouth County.

Working with owners in Monmouth County

Business Advisors of America works with owners who are selling a business in Monmouth County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Monmouth County ask

How long does it take to sell a business in Monmouth County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Monmouth County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Monmouth County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article