Selling a Business in Greenbrier County
Greenbrier County has 888 employer businesses, and 87% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are health care and social assistance and retail.
Areas in West Virginia
LOCAL SNAPSHOT
Greenbrier County by the numbers
888
888
EMPLOYER BUSINESSES
87%
87%
SMALL EMPLOYER SHARE
2,331
2,331
BUSINESSES WITH NO EMPLOYEES
10,528
10,528
EMPLOYMENT
$451 million
$451 million
ANNUAL PAYROLL
381
381
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Greenbrier County compares
Greenbrier County ranks 13th of 55 West Virginia counties and county equivalents for employer businesses.
The number of employer businesses fell 2.7% between 2018 and 2023.
Construction makes up 12% of employer businesses in Greenbrier County, compared with 9% in West Virginia.
381 employer businesses here have 5 to 49 employees.
Greenbrier County ranks 13th of 55 West Virginia counties and county equivalents for employer businesses.
The number of employer businesses fell 2.7% between 2018 and 2023.
Construction makes up 12% of employer businesses in Greenbrier County, compared with 9% in West Virginia.
381 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Health care and social assistance: 148 employer businesses
Retail: 145 employer businesses
Construction: 108 employer businesses
Repair, personal care and other services: 89 employer businesses
Accommodation and food service: 82 employer businesses
The largest industries by number of employer businesses:
Health care and social assistance: 148 employer businesses
Retail: 145 employer businesses
Construction: 108 employer businesses
Repair, personal care and other services: 89 employer businesses
Accommodation and food service: 82 employer businesses
INDUSTRIES
What sells in Greenbrier County
Health care and social assistance, retail, construction, repair, personal care and other services
Every kind of business we sell in Greenbrier County
These are the industries in Greenbrier County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
104 related employer businesses in Greenbrier County.
General Contracting: 45 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 18 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 13 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 13 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Foundation & Site Prep: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 10 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Medical Practices
71 related employer businesses in Greenbrier County.
Primary & Family Care: 22 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 8 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Medical Labs & Imaging: 8 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Physical Therapy & Rehab: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Vision & Eye Care: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Home Health & Hospice: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
66 related employer businesses in Greenbrier County.
Full-Service Restaurants: 26 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 26 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Financial & Professional Services
43 related employer businesses in Greenbrier County.
Insurance Agencies: 20 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 12 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 11 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Retail Stores
43 related employer businesses in Greenbrier County.
Health, Beauty & Pharmacy: 13 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 12 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Hardware, Garden & Building: 10 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 4 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 4 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Automotive & Boat
30 related employer businesses in Greenbrier County.
Auto Repair: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 7 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Towing & Repo: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Gas Stations & Convenience
20 related employer businesses in Greenbrier County.
Gas Stations: 20 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Manufacturing
18 related employer businesses in Greenbrier County.
Wood & Furniture Manufacturing: 11 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Food & Beverage Manufacturing: 4 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Construction Materials Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Pharmacies & Medical Supply
15 related employer businesses in Greenbrier County.
Compounding Pharmacies: 8 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 8 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Home Infusion: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Hospitality & Travel
10 related employer businesses in Greenbrier County.
Hotels: 10 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 10 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Energy & Utilities
7 related employer businesses in Greenbrier County.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Waste Management & Recycling: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Senior Care & Living
7 related employer businesses in Greenbrier County.
Non-Medical Home Care: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Beauty & Personal Care
6 related employer businesses in Greenbrier County.
Hair Salons: 6 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Education & Childcare
6 related employer businesses in Greenbrier County.
Daycare Centers: 6 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Wholesale & Distribution
6 related employer businesses in Greenbrier County.
Food & Beverage Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Industrial & Construction Supply: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Logistics & Transportation
5 related employer businesses in Greenbrier County.
General Freight Trucking: 5 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Technology & Media
4 related employer businesses in Greenbrier County.
Real Estate Media: 4 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Entertainment & Recreation
3 related employer businesses in Greenbrier County.
Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Health & Fitness
3 related employer businesses in Greenbrier County.
Wellness & Recovery Centers: 3 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Home Services
3 related employer businesses in Greenbrier County.
Residential Cleaning: 3 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 3 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
These are the industries in Greenbrier County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
104 related employer businesses in Greenbrier County.
General Contracting: 45 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 18 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 13 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 13 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Foundation & Site Prep: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 10 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Medical Practices
71 related employer businesses in Greenbrier County.
Primary & Family Care: 22 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Veterinary Medicine: 8 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Medical Labs & Imaging: 8 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Physical Therapy & Rehab: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Vision & Eye Care: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Home Health & Hospice: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Restaurants & Food
66 related employer businesses in Greenbrier County.
Full-Service Restaurants: 26 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 26 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Coffee Shops: 7 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Liquor, Wine & Beer Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Financial & Professional Services
43 related employer businesses in Greenbrier County.
Insurance Agencies: 20 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Accounting & Tax Practices: 12 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Real Estate Brokerages: 11 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Retail Stores
43 related employer businesses in Greenbrier County.
Health, Beauty & Pharmacy: 13 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 12 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Hardware, Garden & Building: 10 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Home Decor & Furniture: 4 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 4 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Automotive & Boat
30 related employer businesses in Greenbrier County.
Auto Repair: 9 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 7 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Towing & Repo: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Gas Stations & Convenience
20 related employer businesses in Greenbrier County.
Gas Stations: 20 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Manufacturing
18 related employer businesses in Greenbrier County.
Wood & Furniture Manufacturing: 11 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Food & Beverage Manufacturing: 4 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Construction Materials Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Pharmacies & Medical Supply
15 related employer businesses in Greenbrier County.
Compounding Pharmacies: 8 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 8 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Medical Supply Retail: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Home Infusion: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Hospitality & Travel
10 related employer businesses in Greenbrier County.
Hotels: 10 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 10 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Energy & Utilities
7 related employer businesses in Greenbrier County.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Waste Management & Recycling: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Senior Care & Living
7 related employer businesses in Greenbrier County.
Non-Medical Home Care: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Beauty & Personal Care
6 related employer businesses in Greenbrier County.
Hair Salons: 6 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Education & Childcare
6 related employer businesses in Greenbrier County.
Daycare Centers: 6 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Wholesale & Distribution
6 related employer businesses in Greenbrier County.
Food & Beverage Distribution: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Industrial & Construction Supply: 3 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Logistics & Transportation
5 related employer businesses in Greenbrier County.
General Freight Trucking: 5 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Technology & Media
4 related employer businesses in Greenbrier County.
Real Estate Media: 4 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Entertainment & Recreation
3 related employer businesses in Greenbrier County.
Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Health & Fitness
3 related employer businesses in Greenbrier County.
Wellness & Recovery Centers: 3 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Home Services
3 related employer businesses in Greenbrier County.
Residential Cleaning: 3 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 3 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Working with owners in Greenbrier County
Business Advisors of America works with owners who are selling a business in Greenbrier County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Greenbrier County ask
How long does it take to sell a business in Greenbrier County?
The time depends on the price, the quality of the records and the number of qualified buyers.
How is a business valued in Greenbrier County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Greenbrier County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article