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Luna County

Selling a Business in Luna County

Luna County has 371 employer businesses, and 84% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

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LOCAL SNAPSHOT

Luna County by the numbers

371

371

EMPLOYER BUSINESSES

84%

84%

SMALL EMPLOYER SHARE

1,227

1,227

BUSINESSES WITH NO EMPLOYEES

4,845

4,845

EMPLOYMENT

$189 million

$189 million

ANNUAL PAYROLL

171

171

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Luna County compares

  • Luna County ranks 20th of 33 New Mexico counties and county equivalents for employer businesses.

  • The number of employer businesses fell 2.1% between 2018 and 2023.

  • Transportation and warehousing makes up 5% of employer businesses in Luna County, compared with 3% in New Mexico.

  • 171 employer businesses here have 5 to 49 employees.

  • Luna County ranks 20th of 33 New Mexico counties and county equivalents for employer businesses.

  • The number of employer businesses fell 2.1% between 2018 and 2023.

  • Transportation and warehousing makes up 5% of employer businesses in Luna County, compared with 3% in New Mexico.

  • 171 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 62 employer businesses

  • Accommodation and food service: 55 employer businesses

  • Health care and social assistance: 50 employer businesses

  • Repair, personal care and other services: 39 employer businesses

  • Construction: 39 employer businesses

The largest industries by number of employer businesses:

  • Retail: 62 employer businesses

  • Accommodation and food service: 55 employer businesses

  • Health care and social assistance: 50 employer businesses

  • Repair, personal care and other services: 39 employer businesses

  • Construction: 39 employer businesses

INDUSTRIES

What sells in Luna County

Retail, accommodation and food service, health care and social assistance, repair, personal care and other services

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Bakeries

Restaurants & Food

Coffee Shops

Restaurants & Food

Bed & Breakfasts / Inns

Hospitality & Travel

Campgrounds & RV Parks

Hospitality & Travel

Every kind of business we sell in Luna County

We sell businesses in every one of these industries in Luna County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

39 related employer businesses in Luna County.

Construction & Engineering

25 related employer businesses in Luna County.

  • General Contracting: 13 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 6 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 6 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 6 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Hospitality & Travel

17 related employer businesses in Luna County.

  • Hotels: 13 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 13 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Medical Practices

17 related employer businesses in Luna County.

Financial & Professional Services

12 related employer businesses in Luna County.

Gas Stations & Convenience

12 related employer businesses in Luna County.

  • Gas Stations: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Education & Childcare

11 related employer businesses in Luna County.

  • Daycare Centers: 11 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Retail Stores

10 related employer businesses in Luna County.

Automotive & Boat

9 related employer businesses in Luna County.

  • Auto Repair: 6 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 3 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

Home Services

7 related employer businesses in Luna County.

Logistics & Transportation

7 related employer businesses in Luna County.

Manufacturing

4 related employer businesses in Luna County.

Senior Care & Living

4 related employer businesses in Luna County.

Health & Fitness

3 related employer businesses in Luna County.

  • Gyms & Health Clubs: 3 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.

  • Yoga Studios: 3 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.

  • Pilates Studios: 3 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.

  • Personal Training Studios: 3 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.

We sell businesses in every one of these industries in Luna County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

39 related employer businesses in Luna County.

Construction & Engineering

25 related employer businesses in Luna County.

  • General Contracting: 13 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Plumbing: 6 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 6 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 6 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Hospitality & Travel

17 related employer businesses in Luna County.

  • Hotels: 13 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 13 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.

Medical Practices

17 related employer businesses in Luna County.

Financial & Professional Services

12 related employer businesses in Luna County.

Gas Stations & Convenience

12 related employer businesses in Luna County.

  • Gas Stations: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Education & Childcare

11 related employer businesses in Luna County.

  • Daycare Centers: 11 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Retail Stores

10 related employer businesses in Luna County.

Automotive & Boat

9 related employer businesses in Luna County.

  • Auto Repair: 6 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 3 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

Home Services

7 related employer businesses in Luna County.

Logistics & Transportation

7 related employer businesses in Luna County.

Manufacturing

4 related employer businesses in Luna County.

Senior Care & Living

4 related employer businesses in Luna County.

Health & Fitness

3 related employer businesses in Luna County.

  • Gyms & Health Clubs: 3 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.

  • Yoga Studios: 3 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.

  • Pilates Studios: 3 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.

  • Personal Training Studios: 3 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.

Working with owners in Luna County

Business Advisors of America works with owners who are selling a business in Luna County. Contact us to talk about a sale.

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FREQUENTLY ASKED QUESTIONS

Questions owners in Luna County ask

How long does it take to sell a business in Luna County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

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How is a business valued in Luna County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

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Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

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FROM OUR BLOG

Guides for owners in Luna County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article