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Sierra County

Selling a Business in Sierra County

Sierra County has 222 employer businesses, and 88% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

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Areas in New Mexico

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Sierra County

Socorro County

Taos County

LOCAL SNAPSHOT

Sierra County by the numbers

222

222

EMPLOYER BUSINESSES

88%

88%

SMALL EMPLOYER SHARE

747

747

BUSINESSES WITH NO EMPLOYEES

2,180

2,180

EMPLOYMENT

$80 million

$80 million

ANNUAL PAYROLL

89

89

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Sierra County compares

  • Sierra County ranks 23rd of 33 New Mexico counties and county equivalents for employer businesses.

  • The number of employer businesses grew 9.4% between 2018 and 2023.

  • Accommodation and food service makes up 21% of employer businesses in Sierra County, compared with 11% in New Mexico.

  • 89 employer businesses here have 5 to 49 employees.

  • Sierra County ranks 23rd of 33 New Mexico counties and county equivalents for employer businesses.

  • The number of employer businesses grew 9.4% between 2018 and 2023.

  • Accommodation and food service makes up 21% of employer businesses in Sierra County, compared with 11% in New Mexico.

  • 89 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Accommodation and food service: 47 employer businesses

  • Retail: 42 employer businesses

  • Construction: 25 employer businesses

  • Repair, personal care and other services: 20 employer businesses

  • Health care and social assistance: 16 employer businesses

The largest industries by number of employer businesses:

  • Accommodation and food service: 47 employer businesses

  • Retail: 42 employer businesses

  • Construction: 25 employer businesses

  • Repair, personal care and other services: 20 employer businesses

  • Health care and social assistance: 16 employer businesses

INDUSTRIES

What sells in Sierra County

Accommodation and food service, retail, construction, repair, personal care and other services

Bakeries

Restaurants & Food

Coffee Shops

Restaurants & Food

Bed & Breakfasts / Inns

Hospitality & Travel

Campgrounds & RV Parks

Hospitality & Travel

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Every kind of business we sell in Sierra County

We sell businesses in every one of these industries in Sierra County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Hospitality & Travel

21 related employer businesses in Sierra County.

  • Hotels: 17 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 17 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

21 related employer businesses in Sierra County.

Construction & Engineering

17 related employer businesses in Sierra County.

  • General Contracting: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • Foundation & Site Prep: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • HVAC Services: 3 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 3 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Gas Stations & Convenience

8 related employer businesses in Sierra County.

  • Gas Stations: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Automotive & Boat

7 related employer businesses in Sierra County.

  • Auto Repair: 4 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 3 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

Financial & Professional Services

4 related employer businesses in Sierra County.

Manufacturing

4 related employer businesses in Sierra County.

Retail Stores

4 related employer businesses in Sierra County.

Energy & Utilities

3 related employer businesses in Sierra County.

Entertainment & Recreation

3 related employer businesses in Sierra County.

  • Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Medical Practices

3 related employer businesses in Sierra County.

We sell businesses in every one of these industries in Sierra County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Hospitality & Travel

21 related employer businesses in Sierra County.

  • Hotels: 17 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 17 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

Restaurants & Food

21 related employer businesses in Sierra County.

Construction & Engineering

17 related employer businesses in Sierra County.

  • General Contracting: 5 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Plumbing: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • Foundation & Site Prep: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • HVAC Services: 3 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 3 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

Gas Stations & Convenience

8 related employer businesses in Sierra County.

  • Gas Stations: 8 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Automotive & Boat

7 related employer businesses in Sierra County.

  • Auto Repair: 4 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Auto Parts: 3 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

Financial & Professional Services

4 related employer businesses in Sierra County.

Manufacturing

4 related employer businesses in Sierra County.

Retail Stores

4 related employer businesses in Sierra County.

Energy & Utilities

3 related employer businesses in Sierra County.

Entertainment & Recreation

3 related employer businesses in Sierra County.

  • Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Medical Practices

3 related employer businesses in Sierra County.

Working with owners in Sierra County

Business Advisors of America works with owners who are selling a business in Sierra County. Contact us to talk about a sale.

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FREQUENTLY ASKED QUESTIONS

Questions owners in Sierra County ask

How long does it take to sell a business in Sierra County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

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How is a business valued in Sierra County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

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Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

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FROM OUR BLOG

Guides for owners in Sierra County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article