Selling a Business in Watauga County

Watauga County has 1,740 employer businesses, and 86% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.

LOCAL SNAPSHOT

Watauga County by the numbers

1,740

1,740

EMPLOYER BUSINESSES

86%

86%

SMALL EMPLOYER SHARE

5,277

5,277

BUSINESSES WITH NO EMPLOYEES

20,781

20,781

EMPLOYMENT

$899 million

$899 million

ANNUAL PAYROLL

700

700

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Watauga County compares

  • Watauga County ranks 35th of 100 North Carolina counties and county equivalents for employer businesses.

  • The number of employer businesses grew 5.6% between 2018 and 2023.

  • Real estate and rental makes up 9% of employer businesses in Watauga County, compared with 6% in North Carolina.

  • 700 employer businesses here have 5 to 49 employees.

  • Watauga County ranks 35th of 100 North Carolina counties and county equivalents for employer businesses.

  • The number of employer businesses grew 5.6% between 2018 and 2023.

  • Real estate and rental makes up 9% of employer businesses in Watauga County, compared with 6% in North Carolina.

  • 700 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

  • Retail: 303 employer businesses

  • Construction: 233 employer businesses

  • Accommodation and food service: 187 employer businesses

  • Professional and technical services: 177 employer businesses

  • Repair, personal care and other services: 162 employer businesses

The largest industries by number of employer businesses:

  • Retail: 303 employer businesses

  • Construction: 233 employer businesses

  • Accommodation and food service: 187 employer businesses

  • Professional and technical services: 177 employer businesses

  • Repair, personal care and other services: 162 employer businesses

Every kind of business we sell in Watauga County

We sell businesses in every one of these industries in Watauga County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

264 related employer businesses in Watauga County.

  • General Contracting: 114 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 43 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 28 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Interior Finishing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 22 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 22 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 18 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 5 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Carpentry & Framing: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Restaurants & Food

165 related employer businesses in Watauga County.

Retail Stores

146 related employer businesses in Watauga County.

Financial & Professional Services

142 related employer businesses in Watauga County.

Medical Practices

104 related employer businesses in Watauga County.

Hospitality & Travel

40 related employer businesses in Watauga County.

  • Hotels: 32 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 32 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Automotive & Boat

37 related employer businesses in Watauga County.

  • Auto Repair: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 10 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Home Services

36 related employer businesses in Watauga County.

  • Property Management: 26 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 7 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 7 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 3 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Entertainment & Recreation

31 related employer businesses in Watauga County.

  • Outdoor Recreation: 22 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 5 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bars & Pubs: 4 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 4 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Manufacturing

26 related employer businesses in Watauga County.

Technology & Media

25 related employer businesses in Watauga County.

Gas Stations & Convenience

23 related employer businesses in Watauga County.

  • Gas Stations: 20 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Beauty & Personal Care

20 related employer businesses in Watauga County.

  • Hair Salons: 12 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 8 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Logistics & Transportation

18 related employer businesses in Watauga County.

Pharmacies & Medical Supply

18 related employer businesses in Watauga County.

Wholesale & Distribution

14 related employer businesses in Watauga County.

Energy & Utilities

9 related employer businesses in Watauga County.

Health & Fitness

9 related employer businesses in Watauga County.

Pet Services

7 related employer businesses in Watauga County.

Education & Childcare

5 related employer businesses in Watauga County.

  • Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

We sell businesses in every one of these industries in Watauga County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Construction & Engineering

264 related employer businesses in Watauga County.

  • General Contracting: 114 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Landscaping: 43 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

  • Foundation & Site Prep: 28 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.

  • Interior Finishing: 23 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Plumbing: 22 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.

  • HVAC Services: 22 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

  • Electrical: 18 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.

  • Civil Engineering: 5 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.

  • Carpentry & Framing: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

  • Masonry: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.

  • Roofing & Siding: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Restaurants & Food

165 related employer businesses in Watauga County.

Retail Stores

146 related employer businesses in Watauga County.

Financial & Professional Services

142 related employer businesses in Watauga County.

Medical Practices

104 related employer businesses in Watauga County.

Hospitality & Travel

40 related employer businesses in Watauga County.

  • Hotels: 32 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.

  • Motels: 32 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

  • Campgrounds & RV Parks: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.

  • Bed & Breakfasts / Inns: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

Automotive & Boat

37 related employer businesses in Watauga County.

  • Auto Repair: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.

  • Car Dealerships: 10 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

  • Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.

  • Collision Repair: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.

  • Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.

Home Services

36 related employer businesses in Watauga County.

  • Property Management: 26 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.

  • Residential Cleaning: 7 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.

  • Commercial Cleaning: 7 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

  • Pest Control: 3 employer businesses here. Typical sale multiple: 2.34x - 2.90x SDE.

Entertainment & Recreation

31 related employer businesses in Watauga County.

  • Outdoor Recreation: 22 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Golf Courses: 5 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.

  • Bars & Pubs: 4 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.

  • Clubs & Lounges: 4 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Manufacturing

26 related employer businesses in Watauga County.

Technology & Media

25 related employer businesses in Watauga County.

Gas Stations & Convenience

23 related employer businesses in Watauga County.

  • Gas Stations: 20 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

  • Convenience Stores: 3 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.

Beauty & Personal Care

20 related employer businesses in Watauga County.

  • Hair Salons: 12 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.

  • Day Spas: 8 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.

  • Tattoo Shops: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

  • Massage Parlors: 8 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.

Logistics & Transportation

18 related employer businesses in Watauga County.

Pharmacies & Medical Supply

18 related employer businesses in Watauga County.

Wholesale & Distribution

14 related employer businesses in Watauga County.

Energy & Utilities

9 related employer businesses in Watauga County.

Health & Fitness

9 related employer businesses in Watauga County.

Pet Services

7 related employer businesses in Watauga County.

Education & Childcare

5 related employer businesses in Watauga County.

  • Daycare Centers: 5 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Working with owners in Watauga County

Business Advisors of America works with owners who are selling a business in Watauga County. Contact us to talk about a sale.

FREQUENTLY ASKED QUESTIONS

Questions owners in Watauga County ask

How long does it take to sell a business in Watauga County?

The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.

How is a business valued in Watauga County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Watauga County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article