Selling a Business in Otsego County
Otsego County has 846 employer businesses, and 88% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.
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LOCAL SNAPSHOT
Otsego County by the numbers
846
846
EMPLOYER BUSINESSES
88%
88%
SMALL EMPLOYER SHARE
1,990
1,990
BUSINESSES WITH NO EMPLOYEES
9,372
9,372
EMPLOYMENT
$448 million
$448 million
ANNUAL PAYROLL
408
408
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Otsego County compares
Otsego County ranks 41st of 83 Michigan counties and county equivalents for employer businesses.
The number of employer businesses grew 6.7% between 2018 and 2023.
Wholesale makes up 6% of employer businesses in Otsego County, compared with 4% in Michigan.
408 employer businesses here have 5 to 49 employees.
Otsego County ranks 41st of 83 Michigan counties and county equivalents for employer businesses.
The number of employer businesses grew 6.7% between 2018 and 2023.
Wholesale makes up 6% of employer businesses in Otsego County, compared with 4% in Michigan.
408 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 151 employer businesses
Health care and social assistance: 105 employer businesses
Construction: 90 employer businesses
Repair, personal care and other services: 84 employer businesses
Accommodation and food service: 79 employer businesses
The largest industries by number of employer businesses:
Retail: 151 employer businesses
Health care and social assistance: 105 employer businesses
Construction: 90 employer businesses
Repair, personal care and other services: 84 employer businesses
Accommodation and food service: 79 employer businesses
INDUSTRIES
What sells in Otsego County
Retail, health care and social assistance, construction, repair, personal care and other services
Every kind of business we sell in Otsego County
We sell businesses in every one of these industries in Otsego County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
81 related employer businesses in Otsego County.
General Contracting: 26 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 13 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 13 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Landscaping: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 6 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 5 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Restaurants & Food
59 related employer businesses in Otsego County.
Full-Service Restaurants: 26 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 26 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Coffee Shops: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
57 related employer businesses in Otsego County.
Primary & Family Care: 21 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Vision & Eye Care: 4 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Physical Therapy & Rehab: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 4 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Medical Labs & Imaging: 3 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Retail Stores
57 related employer businesses in Otsego County.
Hardware, Garden & Building: 19 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 12 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 5 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 4 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Financial & Professional Services
40 related employer businesses in Otsego County.
Accounting & Tax Practices: 14 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 11 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 8 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 7 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Automotive & Boat
34 related employer businesses in Otsego County.
Auto Repair: 15 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Dealerships: 4 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Gas Stations & Convenience
22 related employer businesses in Otsego County.
Gas Stations: 22 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Logistics & Transportation
21 related employer businesses in Otsego County.
General Freight Trucking: 15 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 6 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Wholesale & Distribution
16 related employer businesses in Otsego County.
Industrial & Construction Supply: 12 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 4 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Energy & Utilities
15 related employer businesses in Otsego County.
Oil & Gas Services: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA + Equipment.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Hospitality & Travel
14 related employer businesses in Otsego County.
Hotels: 14 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 14 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Manufacturing
14 related employer businesses in Otsego County.
Printing & Plastics: 7 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Metal Fabrication: 4 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Construction Materials Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Pharmacies & Medical Supply
11 related employer businesses in Otsego County.
Medical Supply Retail: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Home Infusion: 4 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Beauty & Personal Care
8 related employer businesses in Otsego County.
Hair Salons: 5 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Senior Care & Living
7 related employer businesses in Otsego County.
Non-Medical Home Care: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Entertainment & Recreation
6 related employer businesses in Otsego County.
Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Education & Childcare
4 related employer businesses in Otsego County.
Daycare Centers: 4 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pet Services
4 related employer businesses in Otsego County.
Pet Grooming & Spas: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Health & Fitness
3 related employer businesses in Otsego County.
Gyms & Health Clubs: 3 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 3 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 3 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 3 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Home Services
3 related employer businesses in Otsego County.
Residential Cleaning: 3 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 3 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
We sell businesses in every one of these industries in Otsego County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
81 related employer businesses in Otsego County.
General Contracting: 26 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 13 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 13 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Landscaping: 12 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Interior Finishing: 10 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Electrical: 6 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Civil Engineering: 5 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Restaurants & Food
59 related employer businesses in Otsego County.
Full-Service Restaurants: 26 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Quick-Service & Fast Food: 26 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Grocery Stores & Markets: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Coffee Shops: 3 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Medical Practices
57 related employer businesses in Otsego County.
Primary & Family Care: 21 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Vision & Eye Care: 4 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Physical Therapy & Rehab: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 4 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Medical Labs & Imaging: 3 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Retail Stores
57 related employer businesses in Otsego County.
Hardware, Garden & Building: 19 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 12 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Fashion, Apparel & Jewelry: 11 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 6 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Hobby, Toys & Gift Shops: 5 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 4 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Financial & Professional Services
40 related employer businesses in Otsego County.
Accounting & Tax Practices: 14 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 11 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Real Estate Brokerages: 8 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 7 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Automotive & Boat
34 related employer businesses in Otsego County.
Auto Repair: 15 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 11 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Collision Repair: 4 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Car Dealerships: 4 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Gas Stations & Convenience
22 related employer businesses in Otsego County.
Gas Stations: 22 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Logistics & Transportation
21 related employer businesses in Otsego County.
General Freight Trucking: 15 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 6 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Wholesale & Distribution
16 related employer businesses in Otsego County.
Industrial & Construction Supply: 12 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Food & Beverage Distribution: 4 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Energy & Utilities
15 related employer businesses in Otsego County.
Oil & Gas Services: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA + Equipment.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Hospitality & Travel
14 related employer businesses in Otsego County.
Hotels: 14 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 14 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Manufacturing
14 related employer businesses in Otsego County.
Printing & Plastics: 7 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Metal Fabrication: 4 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Construction Materials Manufacturing: 3 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Pharmacies & Medical Supply
11 related employer businesses in Otsego County.
Medical Supply Retail: 4 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE + Inventory.
Home Infusion: 4 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Beauty & Personal Care
8 related employer businesses in Otsego County.
Hair Salons: 5 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Senior Care & Living
7 related employer businesses in Otsego County.
Non-Medical Home Care: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Entertainment & Recreation
6 related employer businesses in Otsego County.
Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Golf Courses: 3 employer businesses here. Typical sale multiple: 8.0x - 11.0x EBITDA.
Education & Childcare
4 related employer businesses in Otsego County.
Daycare Centers: 4 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Pet Services
4 related employer businesses in Otsego County.
Pet Grooming & Spas: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Boarding, Daycare & Training: 4 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Health & Fitness
3 related employer businesses in Otsego County.
Gyms & Health Clubs: 3 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 3 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 3 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 3 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Home Services
3 related employer businesses in Otsego County.
Residential Cleaning: 3 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 3 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Working with owners in Otsego County
Business Advisors of America works with owners who are selling a business in Otsego County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Otsego County ask
How long does it take to sell a business in Otsego County?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Otsego County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Otsego County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article