Selling a Business in Custer County
Custer County has 945 employer businesses, and 88% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.
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LOCAL SNAPSHOT
Custer County by the numbers
945
945
EMPLOYER BUSINESSES
88%
88%
SMALL EMPLOYER SHARE
2,479
2,479
BUSINESSES WITH NO EMPLOYEES
9,694
9,694
EMPLOYMENT
$493 million
$493 million
ANNUAL PAYROLL
421
421
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Custer County compares
Custer County ranks 21st of 77 Oklahoma counties and county equivalents for employer businesses.
The number of employer businesses grew 2.8% between 2018 and 2023.
Mining and oil and gas makes up 6% of employer businesses in Custer County, compared with 2% in Oklahoma.
421 employer businesses here have 5 to 49 employees.
Custer County ranks 21st of 77 Oklahoma counties and county equivalents for employer businesses.
The number of employer businesses grew 2.8% between 2018 and 2023.
Mining and oil and gas makes up 6% of employer businesses in Custer County, compared with 2% in Oklahoma.
421 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 139 employer businesses
Health care and social assistance: 104 employer businesses
Accommodation and food service: 100 employer businesses
Repair, personal care and other services: 95 employer businesses
Professional and technical services: 83 employer businesses
The largest industries by number of employer businesses:
Retail: 139 employer businesses
Health care and social assistance: 104 employer businesses
Accommodation and food service: 100 employer businesses
Repair, personal care and other services: 95 employer businesses
Professional and technical services: 83 employer businesses
INDUSTRIES
What sells in Custer County
Retail, health care and social assistance, accommodation and food service, repair, personal care and other services
Every kind of business we sell in Custer County
We sell businesses in every one of these industries in Custer County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Restaurants & Food
82 related employer businesses in Custer County.
Quick-Service & Fast Food: 32 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Full-Service Restaurants: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Liquor, Wine & Beer Stores: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Grocery Stores & Markets: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Financial & Professional Services
67 related employer businesses in Custer County.
Accounting & Tax Practices: 24 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 22 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Private Lending: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Real Estate Brokerages: 7 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 6 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Medical Practices
58 related employer businesses in Custer County.
Dental Practices: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Primary & Family Care: 11 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Veterinary Medicine: 9 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Physical Therapy & Rehab: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Home Health & Hospice: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Vision & Eye Care: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Medical Labs & Imaging: 4 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Construction & Engineering
54 related employer businesses in Custer County.
General Contracting: 11 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 10 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 10 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 9 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Retail Stores
52 related employer businesses in Custer County.
Fashion, Apparel & Jewelry: 15 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Hardware, Garden & Building: 15 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 14 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 8 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Energy & Utilities
43 related employer businesses in Custer County.
Oil & Gas Services: 43 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA + Equipment.
Automotive & Boat
35 related employer businesses in Custer County.
Auto Repair: 13 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 10 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 7 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Logistics & Transportation
29 related employer businesses in Custer County.
General Freight Trucking: 22 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 4 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Gas Stations & Convenience
24 related employer businesses in Custer County.
Gas Stations: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Manufacturing
18 related employer businesses in Custer County.
Food & Beverage Manufacturing: 8 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Metal Fabrication: 7 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Medical & Chemical Manufacturing: 3 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Pharmacies & Medical Supply
18 related employer businesses in Custer County.
Compounding Pharmacies: 11 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 11 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 7 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Hospitality & Travel
16 related employer businesses in Custer County.
Hotels: 16 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 16 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Wholesale & Distribution
15 related employer businesses in Custer County.
Industrial & Construction Supply: 12 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Chemicals, Plastics & Raw Materials Distribution: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Beauty & Personal Care
9 related employer businesses in Custer County.
Hair Salons: 5 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Nail Salons: 4 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Health & Fitness
8 related employer businesses in Custer County.
Gyms & Health Clubs: 8 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 8 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 8 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 8 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Education & Childcare
7 related employer businesses in Custer County.
Daycare Centers: 7 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Senior Care & Living
7 related employer businesses in Custer County.
Non-Medical Home Care: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Entertainment & Recreation
6 related employer businesses in Custer County.
Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Home Services
5 related employer businesses in Custer County.
Residential Cleaning: 5 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 5 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Technology & Media
3 related employer businesses in Custer County.
Real Estate Media: 3 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
We sell businesses in every one of these industries in Custer County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Restaurants & Food
82 related employer businesses in Custer County.
Quick-Service & Fast Food: 32 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Full-Service Restaurants: 31 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Liquor, Wine & Beer Stores: 6 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Grocery Stores & Markets: 4 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Financial & Professional Services
67 related employer businesses in Custer County.
Accounting & Tax Practices: 24 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 22 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Private Lending: 8 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Real Estate Brokerages: 7 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Wealth Management: 6 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Medical Practices
58 related employer businesses in Custer County.
Dental Practices: 14 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Primary & Family Care: 11 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Veterinary Medicine: 9 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Physical Therapy & Rehab: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Home Health & Hospice: 7 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Vision & Eye Care: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Medical Labs & Imaging: 4 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Construction & Engineering
54 related employer businesses in Custer County.
General Contracting: 11 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Landscaping: 11 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Plumbing: 10 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 10 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Electrical: 9 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Interior Finishing: 8 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Foundation & Site Prep: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Retail Stores
52 related employer businesses in Custer County.
Fashion, Apparel & Jewelry: 15 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Hardware, Garden & Building: 15 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 14 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Home Decor & Furniture: 8 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Energy & Utilities
43 related employer businesses in Custer County.
Oil & Gas Services: 43 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA + Equipment.
Automotive & Boat
35 related employer businesses in Custer County.
Auto Repair: 13 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 10 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 7 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 5 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Logistics & Transportation
29 related employer businesses in Custer County.
General Freight Trucking: 22 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Last-Mile & Courier: 4 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Heavy Haul Transport: 3 employer businesses here. Typical sale multiple: 3.5x - 4.5x SDE.
Gas Stations & Convenience
24 related employer businesses in Custer County.
Gas Stations: 24 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Manufacturing
18 related employer businesses in Custer County.
Food & Beverage Manufacturing: 8 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Metal Fabrication: 7 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Medical & Chemical Manufacturing: 3 employer businesses here. Typical sale multiple: 4.5x - 8.0x EBITDA.
Pharmacies & Medical Supply
18 related employer businesses in Custer County.
Compounding Pharmacies: 11 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 11 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Home Infusion: 7 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Hospitality & Travel
16 related employer businesses in Custer County.
Hotels: 16 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 16 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Wholesale & Distribution
15 related employer businesses in Custer County.
Industrial & Construction Supply: 12 employer businesses here. Typical sale multiple: 3.0x - 4.0x SDE.
Chemicals, Plastics & Raw Materials Distribution: 3 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA.
Beauty & Personal Care
9 related employer businesses in Custer County.
Hair Salons: 5 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Nail Salons: 4 employer businesses here. Typical sale multiple: 1.4x - 1.88x SDE.
Health & Fitness
8 related employer businesses in Custer County.
Gyms & Health Clubs: 8 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 8 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 8 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 8 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Education & Childcare
7 related employer businesses in Custer County.
Daycare Centers: 7 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Senior Care & Living
7 related employer businesses in Custer County.
Non-Medical Home Care: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Assisted Living Facilities: 3 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Real Estate.
Entertainment & Recreation
6 related employer businesses in Custer County.
Bars & Pubs: 3 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 3 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.
Bowling Alleys: 3 employer businesses here. Typical sale multiple: 3.0x - 5.0x EBITDA.
Home Services
5 related employer businesses in Custer County.
Residential Cleaning: 5 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 5 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Technology & Media
3 related employer businesses in Custer County.
Real Estate Media: 3 employer businesses here. Typical sale multiple: 1.5x - 2.8x SDE.
Working with owners in Custer County
Business Advisors of America works with owners who are selling a business in Custer County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Custer County ask
How long does it take to sell a business in Custer County?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Custer County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Custer County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article